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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. The post-purchase experience refers to what happens after a customer has made a purchase.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. Understanding customer psychology.

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5 customer loyalty email examples that work

Omnisend

Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Customer loyalty to businesses isn’t that much different. How can email marketing impact customer loyalty? 5 customer loyalty email examples 1.

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Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

Successful retailers have put a lot of effort over the years into understanding their customers’ buying personas. They know that their customers are not monolithic. By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. What are delivery personas?

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. At worst, they’ll wonder what’s so wrong with your brand that you have to resort to these measures to win customers.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

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How to turn email mistakes into customer loyalty opportunities [+ examples]

Omnisend

This is the time to show your human side: quickly acknowledge the mistake and reassure customers that you’ve got it under control. Handled correctly, a mistake can help to increase customer loyalty. The longer you leave it, the more customers will panic. Is this going to cost me in lost revenue? How do I fix this?