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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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8 Best Ecommerce Analytics Tools

Omnisend

You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. Understanding ecommerce metrics allows you to identify your strengths and weaknesses, gauge your performance against your competitors, and learn how different tactics affect your overall strategy.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. Where can you improve? At what times?

eCommerce 148
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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report.

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Best Analytics and Reporting Tools for eCommerce in 2023

Algopix

In today’s fast-paced digital landscape, data-driven decision-making is critical for the success of any eCommerce business. To gain valuable insights into customer behavior, sales patterns, and marketing performance, eCommerce entrepreneurs must rely on advanced analytics and reporting tools.

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Metrilo Review (Mar 2021): Does This Software Warrant The Price Tag?

Ecommerce Platforms

Created from scratch in 2014 with a team of only three people, Metrilo is an all-in-one analytics, CRM, and email marketing platform. It's designed to help ecommerce brands utilize historical data to retain customers and grow sustainably. Here, you can see exactly where potential customers fell away. Ecommerce CRM.

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The 5 Most Important Ecommerce Reports to Act Upon

Omnisend

We’ve said it before, and we’ll no doubt say it again—you can’t improve what you don’t measure. To grow your business and achieve your goals, you need to make good use of ecommerce reporting. Thankfully, ecommerce analytics have moved on from manual input. This makes it easy to spot patterns and customer trends.

eCommerce 148