Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

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Customer Customer Retention Merchant Services PPC 150

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. B2B eCommerce Strategies for SEO.

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B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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PPC eCommerce SEO Information 105

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

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eCommerce PPC SEO Social Media 256

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

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PPC SEO Recommendation eCommerce 195

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

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BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. Profit Potential: Private labeling offers substantial profit potential.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Incorporating customer review system that supports UGC.

eCommerce 150

eCommerce PPC SEO Social Media 150

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

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PPC eCommerce Social Media Blog 417

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. Each website was built using a custom platform, which became challenging when their team wanted to make a simple update to any of the sites. Groove Commerce is here to help! Simplifying The Account Structure.

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Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

JULY 4, 2022

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations.

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eCommerce SEO Events Recommendation 243

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

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PPC eCommerce SEO X-cart 162

Kissmetrics

OCTOBER 6, 2021

Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. The hiccup comes with marketing. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Warby Parker.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 167

Shipping Costs Leisure Electronics PPC 167

BigCommerce

JULY 13, 2017

That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. Nikole Smith, Office Manager & Customer Service Manager, Hawk Supplements. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13%

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BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Option 2: The Bird’s Eye View.

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PPC SEO eCommerce Fashion 117

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

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PPC eCommerce SEO Definition 78

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Data Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Omnisend

JANUARY 23, 2023

But not all email marketing campaigns are a roaring success. Executing an effective email marketing strategy is no easy task. That’s why you need experts to help you create a more cohesive customer journey that boosts conversions. Those professionals are email marketing agencies. The scope of work is also different.

Marketing 166

Marketing Social Media SEO PPC 166

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. 2) Utilize PPC advertising. Social media advertising also utilizes PPC models.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy? Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Here is the solutions it provides: All important ecommerce based data in one place.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

AUGUST 25, 2021

Create a customer service plan. Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Design visually compelling creative.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Algopix

SEPTEMBER 26, 2023

What is a Market Gap? A market gap, also known as a gap in the market or white space, refers to an area within a specific industry or niche where there is unmet demand or an underserved customer segment. This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 After hitting just $76.68 billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Omnisend

MARCH 21, 2021

Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. As the word gets out about your product, you’ll have to entice your leads to make a purchase — hopefully creating loyal return customers along the way. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

NOVEMBER 14, 2017

If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Don’t forget to provide excellent customer service!

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Highly engaged business units achieve a 10% increase in customer ratings and a 20% increase in sales.”.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103