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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. RTP: And what about from a customer acquisition and retention perspective? What are your top priorities?

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CVS Achieves Transparency Goal for Beauty Product Imagery, Shifts Focus to Mental Health Initiatives

Retail TouchPoints

This marks the culmination of the original CVS Beauty Mark commitment made in 2018 to educate customers about the difference between authentic and digitally altered photos. She will help improve inclusivity for CVS’ beauty product selection, in both imagery and the products found on shelves.

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Bringing TikTok to the ‘World Outside’.

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How to Market a Book: 7 Strategies

Kissmetrics

You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. Take the aspects you like, and improve on them by adding your own touches ( this is how we keep track of our competitors in online marketing.). Engage with readers on social media.

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9 AI Tools For Media Creation

Kissmetrics

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. Let’s look at how some of these AI tools for media can transform the way you work. This free tool lets you create custom podcasts with just a few clicks.

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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers.

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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

It is cutthroat, competitive and fast-moving, and that means it is also often a great showcase for other industries to see how the latest trends in technology are transforming customer expectations. Over the last decade, the relationships between customers and brands changed dramatically. Transactional convenience.

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