Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 252

Improvements PPC Retail Financial Services 252

Kissmetrics

APRIL 19, 2021

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

PPC 183

PPC Mobile Games Social Media 183

Kissmetrics

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in audience measurement. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in audience measurement.

SEO 363

SEO Article Social Media Mobile 363

Inflow Insights

DECEMBER 4, 2018

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96

PPC SEO eCommerce Social Media 96

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases. 10 Ways to Create a Killer Holiday PPC Strategy. What could have been improved?

PPC 166

PPC Toys Gifts SEO 166

Store Growers

FEBRUARY 27, 2021

I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Second its competitive research for SEO or PPC purposes. SEO: monitor and spot opportunities for my own websites.

PPC 91

PPC SEO Article Beauty and Health 91

Smile.io

SEPTEMBER 8, 2022

Well, that’s why we’re here to help you with 8 tips that are geared specifically towards small business SEO. What is SEO? SEO, on the other hand, is completely organic and does not include PPC advertising, Google Shopping, or any other paid forms of search engine advertising. Blog Gabrielle Policella 1.

SEO 67

SEO Improvements eCommerce Social Media 67

Groove

JANUARY 13, 2021

eCommerce SEO. eCommerce PPC. Plus, we create buyer personas by analyzing customers' intentions and motivations. Determining the various groups of customers will inform your eCommerce strategy and help you segment campaigns and promotions further down the road. eCommerce SEO. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Step 2: Customize Your Dashboard Data.

PPC 117

PPC Download Information Search Marketing 117

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Ecommerce Platforms

NOVEMBER 1, 2022

The best SEO tools are among the most important resources today’s businesses can access. Search Engine Optimization, or “SEO” is the process of manipulating your content to appeal effectively to the search engines. What are the Best SEO Tools? You can also save up to 17% if you pay annually. Plans include: Pro : $119.95

SEO 118

SEO Recommendation Improvements Payment Services 118

Algopix

APRIL 23, 2023

The answer is Amazon SEO. Search Engine Optimization (SEO) is the process of optimizing your website and its content to increase its visibility on search engine results pages. And the same techniques can be applied to your Amazon listings to make them more visible and attractive to potential customers. What is Amazon SEO?

SEO 94

SEO eCommerce Platforms Improvements eCommerce 94

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Shopping Signals

APRIL 17, 2023

Ecommerce websites are the lifeblood of many businesses today; they provide a platform to reach customers and make sales. However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers.

SEO 52

SEO eCommerce PPC Social Media 52

Groove

NOVEMBER 6, 2018

Search Engine Optimization (SEO). PPC Campaign. Search Engine Optimization (SEO). This is where search engine optimization (SEO) comes into play. eCommerce SEO tactics strive to improve how your online store ranks in search engines to increase the number of potential leads visiting your site. Landing Pages.

eCommerce 256

eCommerce PPC SEO Social Media 256

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

Groove

FEBRUARY 21, 2019

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

JULY 30, 2020

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together? And 70% of customers never click past the first page of Amazon search results.

SEO 78

SEO PPC Retail Conversion Optimization 78

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

365 Retail

MARCH 19, 2024

DAC Group has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint. Kingfisher also recognises the value of reputation management.

SEO 69

SEO PPC Omnichannel Management 69

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want.

Customer 360

Customer Books PPC White Paper 360

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

APRIL 4, 2024

By joining a Shopify Performance Data Benchmarking Group, eCommerce merchants gain access to a wealth of comparative data, enabling them to identify strengths, uncover areas for improvement, and strategize on actionable steps to enhance their online store's performance. What Shopify Performance Metrics Do You Compare?

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Kissmetrics

FEBRUARY 4, 2021

A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. Let’s say, for example, you were creating an ad for Ubersuggest, our SEO tool. With so many SEO strategies out there, it might not feel like they are worth the effort. What’s the Effect of Vanity URLs on SEO? What about SEO, though?

SEO 256

SEO PPC Social Media Improvements 256

Kissmetrics

DECEMBER 14, 2021

By implementing SEO best practices, we increased their organic traffic by more than 114 percent in six months. Since being with NPA I have learned a tremendous amount about SEO and how to run my business more efficiently. Our team got to work optimizing their content and improving user experience. – Sophia, Boho Pink.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Kissmetrics

MAY 21, 2021

While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions. With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns.

PPC 284

PPC SEO Management Marketing 284

Groove

APRIL 4, 2024

Average order value (AOV) gives insights into spending patterns and suggests strategies for increasing per-customer revenue. Conversion Rate: An essential measure of efficiency, the conversion rate determines how well your store transforms visitors into customers. How Should I Read The BigCommerce Data?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. Target by locations, language, search networks, date range and more. Conclusion.

SEO 370

SEO PPC Information Download 370

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110

SEO eCommerce Shipping Costs Other 110

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155