Retail TouchPoints

JANUARY 23, 2023

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse creates compelling opportunities for the retail industry to engage with customers. Create superior customer experiences.

Improvements 208

Improvements Customer Social Media Retail 208

SheerID

OCTOBER 10, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

Customer Experience 88

Customer Experience Improvements Customer Consumer 88

Retail TouchPoints

JANUARY 15, 2021

Best Buy: Corie Barry, CEO of Best Buy, shared how the company shifted during the pandemic and put the customer in control of buying, whether from home, curbside or in person ( click here to read more).

Electronics 257

Electronics Banking Events Consumer 257

Retail TouchPoints

JANUARY 29, 2024

Many of these retailers have added several technologies to their arsenal to boost the in-store shopping experience for the customer and to better understand the customer journey to and through their stores. Right now, most retailers lack information about the number of potential customers passing by their stores on any given day.

Retail 292

Retail Toys Fashion Customer 292

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

DECEMBER 29, 2022

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

Customer Experience 317

Customer Experience Management Customer Retail 317

Retail TouchPoints

OCTOBER 18, 2022

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about. What are they shopping for in each department? What are they doing in-store?

Customer Experience 284

Customer Experience Customer Apparel Technology 284

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 202

Customer Channel Technology Improvements 202

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 273

Customer Customer Data Improvements Marketing 273

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Unique reach is about reaching genuine, high-fit customers and growing that number over time.

Retail 86

Retail Customer Data Channel Social Media 86

Retail TouchPoints

JANUARY 30, 2024

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 321

Retail Customer Experience Technology Customer Data 321

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 287

Recommendation Consumer Information Customer 287

Retail TouchPoints

FEBRUARY 6, 2024

Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.

Recommendation 270

Recommendation Customer Hobbies Technology 270

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Rillavoice is compliant with audio and privacy laws in the U.S.,

Multi-channel 234

Multi-channel Customer Social Media Retail 234

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 276

Social Media B2C B2B Customer Data 276

SheerID

JUNE 8, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

Customer Experience 97

Customer Experience Consumer Customer Improvements 97

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Unique reach is about reaching genuine, high-fit customers and growing that number over time.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

APRIL 14, 2023

Prepaid top-up cards have also been an important tool for big brands wanting to engage and grow their customer base. Increased Levels of Data Privacy First, the promise to consumers is that their details are kept secure. Yet it is not only customers who benefit.

Payment Services 256

Payment Services Subscription Banking Information 256

Retail TouchPoints

MARCH 14, 2024

Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.” Optimize ad spaces to deliver relevant, engaging content that adds value to the customer experience. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers.

Retail 280

Retail Omnichannel Consumer Channel 280

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 275

Marketing Consumer Information Customer Retention 275

ChannelAdvisor

APRIL 28, 2021

The privacy wars are heating up. release includes, among other upgrades, App Tracking Transparency (ATT), a long-awaited privacy feature that will require apps to ask users for permission to track them across other apps and websites. . What’s still unclear is just how much consumers actually value privacy when it comes to their data.

eCommerce 98

eCommerce Events Consumer Other 98

Retail TouchPoints

APRIL 25, 2024

In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. However, there is a growing need for technological advancement in this market, particularly in terms of improved targeting and data strategy.

Retail 202

Retail Customer Loyalty Technology Marketing 202

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. By determining conclusively what works best, extensive experimentation can lead to significant bottom line improvements. But potential obstacles lie ahead.

eCommerce Marketing 229

eCommerce Marketing eCommerce Customer Experience Management 229

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

Supplies 228

Supplies Customer Experience Technology Omnichannel 228

Retail TouchPoints

JUNE 12, 2023

Walmart uses it to analyze what customers are buying and adjust inventories and supply chains automatically. Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. And getting feedback from customers and employees is critical before scaling up the use of AI and GPT models.

Retail 254

Retail Technology Games Recommendation 254

ChannelAdvisor

APRIL 28, 2021

The privacy wars are heating up. release includes, among other upgrades, App Tracking Transparency (ATT), a long-awaited privacy feature that will require apps to ask users for permission to track them across other apps and websites. . What’s still unclear is just how much consumers actually value privacy when it comes to their data.

eCommerce 87

eCommerce Events Consumer Other 87

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

Groove

FEBRUARY 3, 2020

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Customer service inconsistency (seeing a pattern yet?). Price, Signage, Inventory and Customer Service Inconsistency.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 304

Retail Customer Experience Technology Operations 304

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 225

B2B eCommerce BigCommerce Omnichannel 225

Retail TouchPoints

OCTOBER 23, 2023

We commit to holding ourselves accountable for its impact”; and Customer-centric practices that will include measuring customer satisfaction with AI interactions and listening to feedback, as well as continual reviews of our AI tools to ensure the technology is accurate, relevant and helping achieve its goals. “We 17 blog post.

Technology 232

Technology Supplies Customer Data Blog 232

Liveintent

JUNE 6, 2023

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs.

Customer 62

Customer Customer Data Recommendation Channel 62

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 270

Retail Mobile Consumer Operations 270

SheerID

MAY 11, 2023

Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.

Improvements 88

Improvements Customer Blog Retail 88

Wiser

SEPTEMBER 13, 2023

One effective way to gain valuable insights is by measuring foot traffic, a metric that offers a wealth of information about your physical store’s performance and customer behavior. It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store.

Small Business Retail 147

Small Business Retail Operations Information Customer Experience 147

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Take a look at how ThirdLove uses quizzes to learn more about their customers and their needs. Adapting your direct-sold deals in light of MPP.

Information 71

Information Presentation Recommendation Blog 71