Store Growers

AUGUST 16, 2018

Google has recently rebranded its Adwords advertising platform to Google Ads. This redesign was an opportunity for Google to come clean and stop a set of nasty practices that I’ve been calling out for years. Enter Dark Patterns. Dark Pattern 1: Display Network By Default.

Games 122

Games Other Presentation Events 122

Kissmetrics

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. According to research conducted by BuzzFeed , content actually spreads across the social web in a branching tree pattern. Again, this is misleading information – which becomes a part of your dark social traffic.

Social Media 351

Social Media Document Recommendation Marketing 351

Kissmetrics

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

AUGUST 30, 2021

The best part is most of Canva is free to use, apart from the photo licensing fees and added features. You can even log in using your Google or Facebook account – saving you from yet another password to remember. A color’s value is the intensity of its lightness or darkness. Color Values.

Social Media 297

Social Media Download Mobile Arts 297

Optimizely

SEPTEMBER 4, 2018

If you look closely, you’ll see patterns emerge. So why are you are putting all your efforts into creating the perfect Google ads to attract new customers, and ignoring your current (loyal) customers? So what are the most common mistakes that ecommerce companies make? But you can do better! Organizing in-person events.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

PERQ

JANUARY 27, 2023

For starters, you had to chase source data on separate platforms: Google analytics , social networks, ILS, email, and other traffic sources. Platforms like Google Analytics might tell you how much traffic they brought you, but not what happened to those visitors after they landed on your website. Did they become a viable lead?

Channel 36

Channel Information Operations Improvements 36

eCommerceFuel

MAY 24, 2023

Did you get $1,000 from Facebook ads? Finally, for the users who didn’t order they are 10% more likely to click a link and land on the website which means you can use retargeting ads on Facebook for more effective advertising. Discount Purchase Behavior: Determines optimal offers based on customer buying patterns.

Marketing 55

Marketing eCommerce Merchant Services Channel 55