Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Here are the strategies we recommend for our eCommerce clients during the busiest time of the year: 1. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020.

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PPC Toys Gifts SEO 166

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science. Learn More.

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PPC BigCommerce Recommendation Apparel 408

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The growth of influencers and social media platforms is astounding, to say the least. The data proves that nano- and micro-influencers are successful.

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Social Media Travel PPC Recommendation 359

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. From scheduling social posts to automated emails and nurturing tactics, the options are nearly limitless.

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Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

MARCH 23, 2021

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Most social media platforms also provide metrics on your advertising results, so you get your money’s worth.

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PPC Social Media Reference Download 261

Kissmetrics

APRIL 30, 2021

As a result, most businesses will have to rely on first-party data for things like ad targeting. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. Spoiler alert: It might actually be better for your PPC strategy in the long run!). What Is First-Party Data?

Marketing 255

Marketing Information PPC Social Media 255

Groove

APRIL 4, 2024

When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition. How Should I Read The BigCommerce Data? Join The BigCommerce Benchmark Group How Do I Join The BigCommerce Performance eCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Joining the Shopify Performance Data Benchmarking Group is a straightforward process that opens the door to a wealth of actionable insights and data-driven decision-making.

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Shopify Payment Services eCommerce Merchant Services 150

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. As an all-in-one, award-winning tool with multiple data and strategy features, SEMRush is the perfect plugin for your WordPress website.

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SEO Social Media Improvements PPC 355

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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PPC Recommendation Social Media Mobile 298

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Kissmetrics

JULY 28, 2021

It helps you be at the forefront of your customer’s mind, for recommendations, word of mouth marketing, and lead generation. First, I recommend “cutting edge technology” with emails, and now I’m telling you to send people letters through the mail? Outbound Marketing Strategy Number #4: Social Media Ads.

Marketing 300

Marketing Social Media White Paper SEO 300

Kissmetrics

FEBRUARY 18, 2021

In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition. Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Social Blade – A Tool for Social Media Follower Counts.

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Social Media SEO Blog PPC 351

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Plan on Data Delays (All) . Specifically, as retailers finish out the holiday season, we recommend advertisers: .

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PPC Shipping Costs Apparel Social Media 74

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. In this blog, I’ll walk you through how to use the different sections of this Google Data Studio Report to inform your marketing campaigns and drive the most revenue for your online store.

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PPC eCommerce Download Supplies 112

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. Social listening involves tracking brand and competitor mentions alongside industry conversations on social media.

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Social Media Blog PPC Marketing 214

Kissmetrics

JANUARY 27, 2021

From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. That’s not the only competitor outreach tool I recommend, however. Next, prioritize pages to update.

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Marketing Social Media SEO Recommendation 275

Kissmetrics

JUNE 23, 2021

For example, you might be a high-end shoe company, but your PPC competition might be discount websites. Finally, I would recommend staying away from making false promises. Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. Do you know your actual competitors?

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Social Media Volusion Improvements Article 284

Kissmetrics

OCTOBER 15, 2020

For example, if I’m looking for a new Chinese restaurant to try out, I might type in: Chinese restaurants near me best Chinese restaurants in Chicago Chinese restaurant recommendations. Over half of consumers search for reviews and recommendations online before making purchases. Optimizing for Google AdWords and PPC.

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SEO PPC Blog Information 363

Ecommerce Platforms

JUNE 22, 2023

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?

Marketing 356

Marketing Social Media PPC Customer 356

SellBrite

DECEMBER 6, 2017

1) Spread the word on social media. Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers. Don’t spread yourself thin by using all social media platforms. 2) Utilize PPC advertising.

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Social Media Marketing PPC eCommerce 165

365 Retail

JUNE 22, 2023

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

Consumer 96

Consumer Retail PPC Social Media 96

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Optimize Your Product Data Feed. But, here’s the deal: It’s not an “either/or” situation.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

NOVEMBER 4, 2020

The service recently launched a recommended feature (refreshed throughout the day) that shows articles based on your saved article sources and reading habits. You can save the recommended articles you like to your reading list by clicking on the save button. It also shows recommendations to fix the slowing issues.

SEO 363

SEO Article Social Media Mobile 363

Kissmetrics

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. Here is an example of paid media on Twitter. Here is an example of owned media.

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Social Media Shopify Magazine PPC 271

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Conversion rate. The result?

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PPC eCommerce SEO X-cart 162

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? click-to-call tracking.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. You can use this data to improve your next sponsored filter. Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. Create Your Sponsored Snapchat Filter From Scratch.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

MARCH 12, 2018

In the next section, we’ll discuss what data will help you choose the best keywords to target. The first thing you will want to do is set up a spreadsheet to record your data within. This document has columns for data using all tools mentioned in the first two parts of this blog post. Spreadsheet Set Up.

Social Media 209

Social Media SEO PPC Information 209

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. Well, Snapchat’s wealth of data doesn’t end there. Marriot Bonvoy had a 3.4x

Social Media 348

Social Media eCommerce Download White Paper 348

Algopix

FEBRUARY 22, 2024

Marketing and Promotion: Implement a comprehensive marketing strategy using Amazon PPC advertising, influencer partnerships, and social media marketing to drive traffic and increase sales. The Professional account is recommended for private label sellers as it offers additional features and benefits.

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Shipping Costs eCommerce PPC Social Media 86

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Utilize social media. Social media is first and foremost a place to share.

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eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

DECEMBER 8, 2021

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Table of Contents.

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Improvements Marketing PPC SEO 106