despite-higher-price-point-samsung-leads-in-perceived-value 
Wiser
JUNE 6, 2019
In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions. In contrast, Samsung’s biggest competitor in the U.S. Target and Walmart.
Wiser
MAY 22, 2023
Brand equity refers to the value that brand image and reputation can add to a brand’s products. It has to do with the way customers perceive a brand. Essentially, the more brand awareness and positive brand equity a business has, the higher its chances of successfully making a sale. Think about it.
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