How to Craft Lead Magnets Your Customers Can’t Ignore
Kissmetrics
JULY 29, 2021
He proved this by giving groups of people the option to select from different Amazon gift cards. Respondents could choose from receiving either: A $10 Amazon gift card for free, or A $20 Amazon gift card for only $7. The goal here is to get these users to move on from the freebie and eventually make a purchase.
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