Kissmetrics

OCTOBER 29, 2020

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. What Is Google Guaranteed? How to Tell If a Business Has Been Google Guaranteed.

Books 285

Books PPC Customer Other 285

Retail TouchPoints

JANUARY 20, 2023

Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. Retail media is a subset of commerce media, a category that includes affiliate marketing, shoppable ads, shoppable TV, in-store retail media and the metaverse. Amazon already does all that.

Retail 265

Retail Sporting Goods eCommerce Platforms Supplies 265

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

JULY 31, 2023

Here’s why Google is deprecating these models, how the move affects ecommerce companies and what brands and retailers should do to respond. What Does Google’s Change say About the Future of Attribution? Ironically, by forcing brands to use DDA, Google is also revealing the downside of relying on walled gardens for attribution.

Multi-channel 194

Multi-channel eCommerce Channel Marketing 194

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs? How Does Ad Rank Work?

PPC 310

PPC eCommerce B2C Improvements 310

Kissmetrics

JULY 1, 2021

Well, it’s a little more complicated than that because paid content works differently than other types of content. It’s usually more direct and sales-oriented than other kinds, and unlike your other content, which is likely owned (even if it does end up also being earned), it can exist on multiple platforms.

Social Media 310

Social Media Blog Download Events 310

Retail TouchPoints

MARCH 16, 2023

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

SEO 318

SEO Retail Merchant Services Social Media 318

Kissmetrics

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

PPC 245

PPC Definition Customer Marketing 245

Groove

APRIL 1, 2020

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. Implement ad extensions. So what exactly does that mean? By limiting your contact form to 4 fields, you reduce the amount of work your user needs to complete. Call extensions.

PPC 345

PPC Mobile Improvements B2B 345

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

PPC 306

PPC Recommendation Information Improvements 306

Kissmetrics

FEBRUARY 16, 2021

Google continually updates its SERPs (search engine results pages). It makes sense—Google’s entire business model is based on providing users with the best possible experience. According to Moz, Google updates its algorithm thousands of times a year. What does that mean for SEO? How do you keep up?

SEO 359

SEO Mobile Games Marketing 359

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Tips for Generating Google Advertising Ideas.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share. How does it do that?

Marketing 314

Marketing Information Consumer Reference 314

Kissmetrics

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

eCommerce 313

eCommerce Other Information Social Media 313

Kissmetrics

AUGUST 11, 2021

Google knows where they are and aims to deliver more relevant results, which drives conversions. Why Does Geo-Targeting Matter? What will work better for your funnel – showing your traffic from Spain pages in Spanish or English? Etsy.com does this well by displaying a wide variety of currencies for the products on sale.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. How Does The AMP Plugin Work? When it comes to your website, speed matters.

Mobile 324

Mobile Definition Marketing SEO 324

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

Recommendation 91

Recommendation Improvements Definition Other 91

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 296

Merchant Services Small Business Retail eCommerce Information 296

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. What does it even mean? Previously, buying ads was a long and arduous process. You opt for a PPC campaign to promote your products on Google. billion in 2019.

PPC 277

PPC Information Marketing Social Media 277

Kissmetrics

AUGUST 9, 2021

It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. That is where Google Data Studio comes in. Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means.

Download 293

Download Marketing Recommendation Other 293

Kissmetrics

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Change #1: Google executives are big on “ambient computing”. In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. So, what are these non-algorithm changes? Let’s get started….

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363

Kissmetrics

OCTOBER 6, 2021

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Where does that data get stored?

Social Media 283

Social Media Travel Mobile Fashion 283

Kissmetrics

SEPTEMBER 21, 2020

But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Since its launch, the Google Guides community has proved hugely popular.

Improvements 363

Improvements Payment Services SEO Information 363

Kissmetrics

SEPTEMBER 7, 2020

For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When you look at a Google SERP or any other search engine results page, you will see two types of results: organic and paid.

SEO 292

SEO Other Information Mobile 292

Kissmetrics

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Events 363

Events Mobile SEO Marketing 363

Kissmetrics

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. When someone does something you want them to do, it’s known as a conversion. Let’s take a look at a product that offers funnels – Google Analytics.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. New report functions, enhanced features, and predictive insights make it an essential addition to any current Google Analytics setup.

Events 339

Events Social Media Improvements Customer 339

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

PPC 287

PPC Marketing Social Media SEO 287

Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. But the way people seek information isn’t confined to a text box.

Multi-channel 262

Multi-channel Apparel Events Information 262

Retail TouchPoints

NOVEMBER 28, 2023

In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone. So what does that mean for the rest of us? See how the funnel circled back to the top?

Retail 223

Retail Social Media Channel Consumer 223

Kissmetrics

JULY 27, 2021

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. In this post, we’ll cover precisely what Google Currents is, what you can do with it and whether you should use it within your organization. What Is Google Currents? It’s the second time an app has been named Google Currents.

Social Media 266

Social Media Information Magazine Document 266

Kissmetrics

JANUARY 5, 2021

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

Games 363

Games Download Social Media Arts 363

Retail TouchPoints

NOVEMBER 5, 2021

Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. An easy way to start is with the ad manager available through most platforms. For example, Facebook ads will need to be vastly different from TikTok ads.

Social Media 293

Social Media Marketing Shipping Costs SEO 293

Kissmetrics

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads only appear on mobile devices. The Benefits of Call-Only Ads.

Reference 255

Reference Comparison Shopping Channel Mobile 255

Kissmetrics

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. Again, there are pros and cons to this as well.

Shipping Costs 248

Shipping Costs Information eCommerce Clothing 248