Klaviyo vs. MailChimp: Features, Pros & Cons
Groove
AUGUST 18, 2020
Klaviyo's reporting and eCommerce analytics tools help merchants analyze metrics beyond open rates and clicks. MailChimp offers welcome automation (to follow up with a new subscriber), date-based automation (to reach out to people on a certain date), behavior-based automations (based on app interaction) and RSS to email automation.
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