Smile.io

DECEMBER 7, 2023

Once a loyalty program is launched, the work is far from over. It's imperative to continuously refine the program to ensure that you're maximizing the return on your invested time and resources. In essence, refining your loyalty program using CRO tools is not just beneficial—it's crucial to optimizing ROI.

Shopify 92

Shopify Customer Loyalty Blog Improvements 92

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. There are so many different rules to set that help eCommerce merchants capture the leads they want. Delighting Customers.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Smile.io

OCTOBER 25, 2023

So you want to set up a loyalty program that generates revenue and brand loyalty? loyalty programs work! Implementing a loyalty program can help bring customers back to your store, build a loyal following, and boost customer lifetime value (CLV) and repeat purchase rates.

Shopify 69

Shopify Social Media Blog eCommerce 69

Smile.io

NOVEMBER 3, 2023

Despite what you hear, loyalty programs do work. Just as a brand would put effort into its email marketing or social media management, it needs to commit to continuously improving and optimizing its loyalty program.  Almost every brand can benefit from a traditional points program, if they configure it effectively. 

Reference 110

Reference Social Media Improvements Customer 110

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

OCTOBER 30, 2023

From DTC to brick-and-mortar retail stores, millions of ecommerce brands are choosing Shopify as their platform. We’ll cover what a loyalty program is, how it unlocks profitability, and 5 loyalty program strategies specifically for Shopify Plus stores.    What is a loyalty program? 

Shopify 71

Shopify Merchant Services POS Omnichannel 71

Smile.io

AUGUST 25, 2023

Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in any industry. The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.  

Customer Loyalty 75

Customer Loyalty Beauty and Health Food and Beverages Customer 75

Groove

NOVEMBER 21, 2022

Peter The Paper Towel Purchaser A customer named Peter plans to spend $18.99 An agreement can be made between the retailer of those paper towels and the customer. Online, you may see something along the lines of: “Subscribe & Save $4/mo” Both mean the same thing, and both are mutually beneficial to the customer and retailer.

Subscription 195

Subscription Shopify eCommerce Merchant Services 195

Smile.io

NOVEMBER 15, 2023

Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.

Customer Loyalty 58

Customer Loyalty Customer Beauty and Health Food and Beverages 58

Ecommerce Platforms

JANUARY 24, 2023

The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Smile.io

OCTOBER 6, 2023

Different ecommerce brands emerge offering tech products targeted at different demographics. ” With this growth and increasing competition, loyalty is essential for retaining customers and acquiring new ones to stay ahead of your competitors. Customers can redeem their points for free shipping and free products.

Electronics 60

Electronics Social Media Accessories Customer Loyalty 60

lateshipment

MAY 6, 2023

Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience. But most eCommerce brands, who take a top effort to convert prospects into customers, unwillingly neglect to do the same for what comes after.

Customer Experience 130

Customer Experience Shipping Costs Customer eCommerce 130

Groove

JULY 29, 2022

The Past Early Days Originally founded in 2006, this now-monolith of an eCommerce platform had humble beginnings. Rapid Growth Making some of the best decisions among their competitors launched Shopify into the everyday parlance of those who sell products online.

Shopify 195

Shopify Merchant Services Payment Services Presentation 195

Retail TouchPoints

MAY 24, 2023

“Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into our retail stores, while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates and brands.” and The Mars Agency.

Retail 245

Retail Omnichannel Technology Marketing 245

Smile.io

APRIL 23, 2024

  Modern entrepreneurs have impressed the dragons with their stores, proving that building and scaling a successful brand is easier than ever with ecommerce platforms like Shopify.   A Canada’s leader in cooling sheets and weighted blankets, Hush is committed to helping customers reclaim their sleep.

Shopify 72

Shopify Food and Beverages Beauty and Health Accessories 72

Ecommerce Platforms

JUNE 16, 2023

If you've worked with Shopify in the past, you've asked the question, “ Which Shopify apps are the best? As you learn from on our Shopify reviews , this platform has consistently squashed competition because of a modern interface, beautiful support options and one of the best app stores on the market.

Shopify 211

Shopify Shipping Costs Merchant Services Shipping 211

Groove

NOVEMBER 21, 2022

A customer named Peter plans to spend $18.99 An agreement can be made between the retailer of those paper towels and the customer. Both mean the same thing, and both are mutually beneficial to the customer and retailer. Subscription bundles are the brainchild of two eCommerce staples: Carts and Subscriptions.

Subscription 195

Subscription Shopify Merchant Services Books 195

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

B2B 146

B2B eCommerce Customer SEO 146

Omnisend

FEBRUARY 16, 2021

Big brands like Nike and McDonald’s can spend thousands on developing new games, viral videos, or apps, but small business managers can rarely spend that much on these kinds of programs. Gamification increases customer engagement and sales. Collecting customer emails, phone numbers, and marketing consent becomes easier.

Marketing 179

Marketing Gifts eCommerce Games 179

Groove

FEBRUARY 27, 2019

Checkout is arguably the most important step in the eCommerce process. Although many online retailers consider factors like checkout page design, some overlook customer accounts and guest checkout during the purchase process. Guest checkout allows a customer to purchase without logging into or creating a store account.

Customer 253

Customer BigCommerce Information Customer Loyalty 253

Smile.io

AUGUST 3, 2023

The entry barriers to creating an ecommerce business today are much lower with access to ecommerce platforms, apps, and products at your fingertips. Anyone can start an ecommerce business, but the challenge becomes scaling and growing your brand. Does Wix let you offer a loyalty program?

Social Media 57

Social Media eCommerce Platforms POS Hobbies 57

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. billion shoppers and 250 thousand ecommerce brands.

Customer 95

Customer Customer Retention Blog eCommerce 95

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 59

Customer Retention Customer Customer Loyalty Merchant Services 59

Smile.io

DECEMBER 1, 2022

The months of November and December are the biggest two months of the year by ecommerce revenue  with Black Friday Cyber Monday (BFCM) and holiday shopping being the biggest ecommerce events of the year! The Rewards Program Holiday Checklist. What is a Loyalty Program? Is your rewards program live?

Social Media 75

Social Media Recommendation Blog Gifts 75

Smile.io

MAY 24, 2023

It’s estimated that more than 90% of companies across ecommerce industries have some type of loyalty and rewards program. A rewards program is a great marketing and retention strategy for building a brand that sustains longevity and success. Reward customers right off the bat before a purchase. ” 1.

Customer 63

Customer Social Media Events Blog 63

Smile.io

SEPTEMBER 1, 2023

Ecommerce retention is as important as ever with high acquisition costs, economic woes, and increases in brand competition. Here are 11 key retention metrics ecommerce marketers should be aware of. In other words, these are the customers that have stopped making purchases. Why is Customer Churn Rate important?

Customer Retention 69

Customer Retention Mobile Improvements Customer Experience 69

Smile.io

JULY 21, 2023

Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have changed the face of ecommerce and as a result, rewards programs have had to change with it. More importantly, how do you build the best program for your customers?

Customer Retention 62

Customer Retention Reference Customer Merchant Services 62

Smile.io

OCTOBER 18, 2023

  Recharge analyzed 15,000 ecommerce merchants with 8.5 million active subscribers and discovered that the average subscription customer held over 4 total subscriptions—a 14% increase since 2021. While it may not be a monthly recurring delivery it’s just as convenient: a loyalty program.

Subscription 52

Subscription Social Media Merchant Services Reference 52

Ecommerce Platforms

JULY 21, 2021

Anyone who isn’t a complete newcomer to the world of ecommerce has likely heard of Shopify. After all, it's one of the internet's top contenders when it comes to complete ecommerce solutions. However, with the rise of all-in-one turnkey platforms like Shift4Shop , we may have stumbled across a viable competitor for the ecommerce giant.

eCommerce Platforms 211

eCommerce Platforms Shopify Payment Services Merchant Services 211

Smile.io

AUGUST 10, 2023

In the midst of Apple’s IOS updates and Google’s third party cookie restrictions, third party data is taking a backseat to Customer First Data (aka first or zero party data). This means that controlling your marketing with owned channels, like email marketing, is the best ways to grow and automate. The best part?

Marketing 73

Marketing eCommerce Blog Channel 73

Groove

DECEMBER 18, 2019

We’ve created an in-depth analysis on implementing Shopify as your eCommerce platform as well as alternative platforms specific to enterprise business and small businesses. Finally, Shopify’s product variant and customization limitations can create challenges for many mid-market and Enterprise-level businesses.

eCommerce Platforms 293

eCommerce Platforms Shopify 3dcart eCommerce 293

Smile.io

JULY 7, 2023

Community is at the core of successful DTC ecommerce brands like Blume, Pura Vida Bracelets, Allbirds, Cuts Clothing, (and many more brands). Whether you’re a new ecommerce brand or have hit a plateau on growth. Would your business continue to be top of mind for new and repeat customers? Blog Mike Rossi 2.

Customer Retention 83

Customer Retention Blog Customer Experience Jewelry 83

Omnisend

SEPTEMBER 5, 2023

Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results. In this post: What is SMS marketing for ecommerce?

eCommerce 88

eCommerce Marketing Shopping Carts Shipping Costs 88

Smile.io

JUNE 14, 2023

Not too long ago when you’d mention the word ecommerce, Amazon was the only thing that came to mind for many shoppers. Along with that comes its loyalty program, Amazon Prime. While it’s different than most loyalty programs we discuss, being a paid subscription model, it still has millions of loyal customers.

Shipping Costs 55

Shipping Costs Subscription Shipping eCommerce 55

Ecommerce Platforms

JULY 29, 2020

We'll talk a little about those, but the primary platform we're going to look at today is Lightspeed eCommerce, which is the solution they have for online stores. Keep reading to learn more about the Lightspeed Ecommerce platform, and look towards the end of this article for details on the POS and desktop versions.

lightspeed 177

lightspeed POS Payment Services Shipping Costs 177

Retail TouchPoints

JUNE 4, 2021

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. Google’s Stated Goal: Democratize Ecommerce.

Merchant Services 351

Merchant Services eCommerce Small Business Retail Shopify 351