Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram Marketing Tips To Drive Traffic & Conversions. Create sponsored ads. Create Sponsored Ads. Understand your audience. Use Instagram Shopping.

Social Media 370

Social Media Marketing eCommerce Gifts 370

lateshipment

JULY 31, 2023

Enhancing Product Offerings: Tracking your competitor’s product offering and new product launches could inspire you to create new products and offerings with unique propositions which could be comparatively better than your competitor’s. You can fine-tune your own marketing strategies for maximum impact. Play Video 2. Play Video 3.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. By tracking your customers’ journeys in increments of micro conversions, you’re more likely to ensure a satisfying arrival. Why Micro Conversions Are Important to eCommerce Success. Examples of Micro Conversions. purchases).

Marketing 109

Marketing Shopping Carts PPC Social Media 109

ROI Revolution

APRIL 12, 2022

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Google dominates even more on mobile, with 93.3%

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Publish your ad.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Ecommerce Platforms

JULY 10, 2021

You can track the impact of your marketing strategies and set benchmarks to help improve your results. Each time a customer visits your eCommerce store, KISSmetrics creates a customer profile. . KISSmetrics provides information about each customer’s behavior, activity, and sales conversion process across all their devices. .

Shopify 211

Shopify Shipping Costs SEO Live Chat 211

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Why an Ecommerce Marketing Plan Is Important?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. Why segmenting your Google Shopping traffic can lead to significant uplift. How to use psychological triggers to increase and drive conversions. What Google Analytic’s Model Comparison Tool is, and when [also why] to use it. How to repeat that success. Let’s dive in.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Ecommerce Platforms

FEBRUARY 27, 2023

Do you run an ecommerce business? Large established brands spend a significant portion of their budget on ads and if you run a store that just started out, you have to spend even more. Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Ecommerce Platforms

OCTOBER 28, 2021

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. That’s why we put together an extensive ecommerce launch checklist to guide you through the initial stages of running an online store.

Payment Services 245

Payment Services Merchant Services Payments eCommerce 245

ROI Revolution

SEPTEMBER 6, 2023

Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Google, the ultimate gatekeeper of search results, holds the key to this opportunity. Local SEO Basics Local SEO is the secret sauce that supercharges your ecommerce website for local search.

SEO 146

SEO eCommerce Social Media Information 146

ROI Revolution

MAY 6, 2021

To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Long-term impacts will include reduced tracking capabilities and reduced personalization for users. The Identifier for Advertisers (IDFA) is a random identifier assigned to each iOS user that advertisers use to deliver personalized ads.

eCommerce 158

eCommerce Marketing Events Download 158

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 175

Marketing White Paper Social Media Mobile 175

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Our Favorite eCommerce Hacks. to easily integrate with your eCommerce platform and power HubSpot abandoned cart workflows.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Instead, we rely on social media or paid ads. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Ecommerce Platforms

SEPTEMBER 27, 2021

There's an AI copywriting tool called Anyword , which takes your ad, email, SMS, or blog content and turns it into high-conversion copy, all by using artificial intelligence. As an example, you may write out a bit of copy for a Facebook ad selling smartwatch wristband replacements.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

Kissmetrics

JUNE 5, 2018

Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 Back in the day I would use keyword tools like Ubersuggest , find all of the high traffic keywords within my space that had a high cost per click, and write tons of blog posts on them. Now let’s do a quick Google search.

SEO 259

SEO PPC Blog Conversion Optimization 259

Kissmetrics

OCTOBER 3, 2020

Do you want to outrank all of your competitors on Google? Hire an SEO marketing agency with a proven track record like NP Digital Hire an SEO Consultant who can build your entire SEO strategy. Having a Content Calendar is the only way to not get lost in the tons of articles, blog posts, and pages you’re about to optimize.

SEO 323

SEO Article Blog eCommerce 323

Groove

SEPTEMBER 17, 2020

In this blog, we're taking a deep dive into Facebook lead generation to help you customize your ads and attract more leads on Facebook. Facebook Lead Generation: What Are Lead Ads? Attract interested prospects by ensuring mobile optimization and leveraging Facebook Lead Ads. Customizing Lead Ads. Short answer.

Social Media 284

Social Media B2B Information Events 284

BigCommerce

APRIL 12, 2017

There are nuances to earning that sale –– what we will call “conversion” from here on out –– that are crucial for all business owners to know. And conversion doesn’t just happen: you need to optimize for it. First, let’s begin by defining a conversion –– which often has a different definition business to business.

eCommerce 419

eCommerce BigCommerce Payment Services Shipping Costs 419

BigCommerce

JUNE 21, 2018

ecommerce revenue from auto and parts retail sales are projected to reach $51.6 With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. 13 Best Automotive Ecommerce Sites. Sportbike Track Gear. CruiseMaster. JeepPeople.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Inflow Insights

MARCH 3, 2021

When it comes to evaluating eCommerce site performance, many marketers and business owners live and die by conversion rate. But what if we told you that the most common way to calculate conversion rate isn’t actually very useful at all — and that you’re missing out on even more valuable data with this method?

eCommerce 123

eCommerce Social Media Channel Recommendation 123

Omnisend

MAY 24, 2023

Drip is a powerful email marketing software solution that aims at helping ecommerce platforms make the most of their contact lists. You can compare your open rates, click rates, conversion rates, etc., The tool then uses this data to provide detailed reports that make it easy for you to track the performance of your campaigns.

Marketing 158

Marketing Live Chat Social Media Shopify 158

Kissmetrics

NOVEMBER 23, 2021

If you answered no, read on to learn how Google’s advanced search operators can considerably benefit your strategic digital efforts. What Are Google’s Advanced Search Operators? While you may be familiar with some basic search operators from Google, the search algorithm supports deeper dives through a series of commands.

Payment Services 236

Payment Services Operations SEO eCommerce 236

ROI Revolution

JULY 27, 2023

Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Use the links below to jump to individual questions and answers: GA4 FAQ: Getting Started With GA4 What is Google Analytics 4 (GA4)? How do I set up ecommerce tracking?

Document 78

Document Reference Channel Management 78

CPC Strategy

JANUARY 29, 2024

Third-party cookies are set by a third-party server (ad-tech) via a code placed on the web domain by the owner of that domain. Third-party cookies allow advertisers to track users across the internet (cross-site) and target advertising wherever that user goes. How Do Cookies in Ecommerce Work? Cookies track users silently.

Blog 52

Blog eCommerce Improvements Shopping Carts 52

CPC Strategy

JANUARY 29, 2024

Third-party cookies are set by a third-party server (ad-tech) via a code placed on the web domain by the owner of that domain. Third-party cookies allow advertisers to track users across the internet (cross-site) and target advertising wherever that user goes. How Do Cookies in Ecommerce Work? Cookies track users silently.

Blog 52

Blog eCommerce Improvements Shopping Carts 52

Groove

JANUARY 22, 2019

Over the years, we've encountered many businesses who want to increase transaction conversion rate. Businesses can use a variety of different technologies to implement on site search, including Google and Search Spring. Does your search focus on products, or does it display all aspects of the site including things like blog posts?

Recommendation 231

Recommendation Reference eCommerce Blog 231

ROI Revolution

SEPTEMBER 7, 2022

Developing the right holiday ecommerce strategies for 2022 will be a challenge for many brands. In this article, we’ll explore 6 holiday ecommerce strategies for 2022 that your brand can’t afford to ignore: Track the right holiday KPIS. Get your ads ready on time! Track the Right Holiday KPIs. Goal: Grow traffic.

eCommerce 78

eCommerce Social Media Article Events 78

Store Growers

JULY 12, 2023

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage your advertising budget and optimize your return on investment (ROI). How Much Does a Google Ad Cost? Let’s get right into it.

Social Media 91

Social Media Definition Information Article 91

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Organizations can send emails when a customer makes an order to help them track their purchasing details. HubSpot offers a unique solution for email marketing for growing ecommerce companies. Go to the top.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Kissmetrics

JUNE 19, 2018

You know what’s interesting about having an ad agency? From ecommerce to lead generation to software as a service and everything in-between. It was obvious that most companies spend their money on Google and Facebook ads. They are worth $790 billion and $554 billion respectively because of paid ads.

Marketing 268

Marketing SEO Channel Social Media 268

Smile.io

NOVEMBER 14, 2023

You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct link from a LinkedIn social post, a nifty Google search, or if you're a regular on the Smile.io blog, you've arrived directly through your browser.  Examples included.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

Omnisend

JULY 27, 2021

Google itself is still working on that transition, but Apple’s Safari already blocks all third-party cookies by default. Apple took another major step by requiring users to opt into Facebook tracking in their iOS 14 privacy update. What Is Cookie-Based Tracking? Why Do Marketers Need to Switch to Cookieless Ecommerce?

Multi-channel 148

Multi-channel Information eCommerce Channel 148

Inflow Insights

OCTOBER 14, 2021

Editor’s note: This blog was originally published in 2020. If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. B2B eCommerce Strategies for SEO. You can also test advertising this content in your paid ads. PPC Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

MAY 15, 2019

of all retail was attributed to ecommerce, this number is expected to increase to 17.5% trillion in sales in 2017, it’s safe to say that ecommerce has a big future. The world of ecommerce is highly competitive, not to mention having to battle the giants like Amazon and eBay. Credibility increases conversions.

eCommerce 154

eCommerce Shipping Costs Subscription Shipping 154

Ecommerce Platforms

MARCH 22, 2023

You need to track down suppliers, manage logistics, deliver excellent customer service, and promote your company, since finding the time to produce attractive product descriptions can be tough. There are even apps that come with built-in analytics, so you can track exactly how effective your descriptions are.

Shopify 104

Shopify SEO Blog Technology 104