Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Retail TouchPoints
MARCH 18, 2024
Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.
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