Groove

JUNE 28, 2022

This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. This included sending frequency, cadence, list segmentation and more.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

NOVEMBER 2, 2023

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. But potential obstacles lie ahead.

eCommerce Marketing 243

eCommerce Marketing eCommerce Customer Experience Management 243

Groove

AUGUST 4, 2020

The holiday season is the busiest time of the year for many eCommerce businesses because it generates significant revenue. To help prepare your eCommerce store for Black Friday , we're sharing 5 strategies to help you plan ahead of this hectic holiday season and maximize your revenue growth. Leverage email marketing.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

Retail TouchPoints

JANUARY 8, 2024

reported ecommerce fraud and loss as a growing concern, while 48.5% If this data wasn’t shocking enough, the same report also explained that 78% of retailers don’t count ecommerce loss when calculating shrink. Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics.

Recommendation 233

Recommendation Omnichannel Shipping Costs eCommerce 233

Retail TouchPoints

JANUARY 25, 2024

A favorite tactic among hackers is to target retailers with credential-based attacks. Ecommerce customers may only visit a store once or twice a year, but even if they do remember their passwords, there will always be the agony of having to reset one’s login details.

Payment Services 258

Payment Services Cryptography Payments Improvements 258

Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

Presentation 287

Presentation Consumer Financial Services Payment Services 287

Retail TouchPoints

SEPTEMBER 2, 2022

Global cross-border ecommerce sales reached nearly $3.2 A recent Retail TouchPoints special report outlined the challenges and opportunities of cross-border commerce while offering tactical best practices for executives ready to make the move abroad. The four keys to success are. Establish Your Value Proposition.

Merchant Services 303

Merchant Services Shipping Costs Channel eCommerce 303

Retail TouchPoints

JUNE 13, 2023

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Of all the eCommerce sites we reviewed, 40% offered a “pay over time” option for customers. Read more about our research methodology here.

eCommerce 314

eCommerce Payment Services Conversion Optimization Payments 314

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. What is Ecommerce Personalization?

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. According to Statista , retail ecommerce sales are predicted to reach $8.1 Making the Most of Your Campaigns Fraudsters will continue to evolve their tactics to exploit growth in the digital market.

Marketing 320

Marketing Retail eCommerce Mobile 320

Retail TouchPoints

NOVEMBER 24, 2023

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend?

Social Media 285

Social Media Events Gifts Consumer 285

Groove

JULY 6, 2020

eCommerce merchants are always looking for new ways to grow revenue. Benefit both your customers and your bottom line with these 7 actionable tactics. Benefit both your customers and your bottom line with these 7 actionable tactics. Many eCommerce stores have no trouble selling their products after launching their site.

Shipping Costs 343

Shipping Costs Gifts Shipping Merchant Services 343

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. I look at DTC ecommerce in three pillars,” added Nino. pointed out.

Omnichannel 240

Omnichannel Social Media Shopify Shipping Costs 240

Retail TouchPoints

AUGUST 22, 2023

Marketplace and ecommerce experts offered their detailed best practices for a Retail TouchPoints Special Report. Gauge the breadth of marketing and advertising services available: All marketplaces, both mass and niche, have different retail media and advertising offerings. But what are the keys to finding the right fit?

Small Business Retail 227

Small Business Retail Download Operations Fulfillment 227

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. It’s the most important weapon for success in your arsenal.

Social Media 273

Social Media Consumer Information Marketing 273

Groove

JANUARY 8, 2020

A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. What Is Cross-Selling? How To Successfully Cross-Sell.

eCommerce 354

eCommerce Shopping Carts Presentation Magento 354

Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Groove

MARCH 31, 2022

The company primarily sells apparel through its eCommerce website, which was established in 2005. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Content Marketing. The Challenge. Added long and short form content that supports persona intent.

SEO 195

SEO Fashion Apparel Merchant Services 195

Shopping Signals

APRIL 23, 2024

If you want to maximize the traffic coming to your website, and at the same time capitalize on the highest converting form of traffic, then SEO is crucial for your ecommerce business. For ecommerce websites, SEO can be a game-changer, driving increased organic traffic, brand awareness, and ultimately, sales.

SEO 52

SEO eCommerce Improvements Recommendation 52

Retail TouchPoints

DECEMBER 30, 2021

Federal data indicates that impostor scams and ecommerce fraud topped the list. Baby boomers — consumers over the age of 56 — are prime targets for robocalls and other phone-based tactics that impersonate the IRS, Medicare, Social Security, banks and other trusted institutions. Consumers in every age bracket are in fraudsters’ sights.

Merchant Services 282

Merchant Services Customer Payment Services Social Media 282

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

JUNE 9, 2022

Approximately 75% of Dollar General stores serve markets of 20,000 or fewer people, and DGMN’s solutions are designed to create more meaningful connections between the retailer’s partners and customers by engaging with hard-to-reach customers that are often overlooked with traditional digital marketing tactics.

Retail 258

Retail Supplies Mobile Channel 258

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels. Today’s Consumer Mindset.

Shipping Costs 289

Shipping Costs Merchant Services Channel Consumer 289

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 284

Social Media X-cart Consumer Events 284

Retail TouchPoints

OCTOBER 4, 2023

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. after deploying both of these tactics. One BigCommerce merchant saw conversion rates jump from 52.9%

Omnichannel 262

Omnichannel Merchant Services BigCommerce Payment Services 262

Groove

FEBRUARY 24, 2021

Align your Marketing Technology with Your CRM. First, ensure that your sales and marketing are properly aligned. Marketing technology must be integrated with a CRM so that both sales and marketing teams can see what the other is doing (and more importantly, what the customer is doing!). Time killed the deal.

Customer 345

Customer Technology Information Marketing 345

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Retail 226

Retail Article Omnichannel Customer Experience 226

Groove

JULY 9, 2020

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Building An eCommerce Branding Strategy.

Social Media 352

Social Media eCommerce Webinar SEO 352

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

Customer 269

Customer Clothing Consumer Fashion 269

Wiser

APRIL 22, 2024

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. In a digital era where consumer choices are vast, not optimizing your digital shelf can lead to reduced visibility, lower sales, and ultimately, a decrease in market share.

Comparison Shopping 78

Comparison Shopping Arts SEO Improvements 78

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. The fact is, PPC works on many ad networks, not just Google Shopping.

Improvements 254

Improvements PPC Retail Financial Services 254

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. Melody Ichikawa, the Director of Ecommerce at QALO, explains how the company has tackled the challenge of marketing such an innovative product.

eCommerce 300

eCommerce Outdoor B2C Social Media 300

SellBrite

APRIL 13, 2021

But for ecommerce sellers, the platform is incredibly valuable for learning how to build and grow an online store. But filtering through the noise and finding ecommerce content that both come from reputable sources and provides quality information can be a little trickier. while he was in-house at a large ecommerce brand.

eCommerce 156

eCommerce Shopify Merchant Services Social Media 156

Groove

APRIL 9, 2019

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. Unlike paid marketing approaches, organic search benefits do not require an advertising budget. Page optimization and keyword research are arguably some of the strongest SEO tactics available. Next, analyze your competition.

SEO 285

SEO Live Chat Mobile Blog 285