article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Selling products or services online requires a special touch.

article thumbnail

eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Calming the Storm: How Merchants can Take Advantage of the Volatility of Life by Embracing Multi-Dimensional Commerce

Retail TouchPoints

With traditional trading methods restricted by pandemic restrictions, an inability to sell through physical locations and a sharp downturn in demand, we saw merchants around the world taking an unprecedented leap and embracing innovation and digitalization in a bid to maintain their retailer-shopper relationships. in March 2020 and by 11.2%

article thumbnail

Calming the Storm: How Merchants can Take Advantage of the Volatility of Life by Embracing Multi-Dimensional Commerce

Retail TouchPoints

With traditional trading methods restricted by pandemic restrictions, an inability to sell through physical locations and a sharp downturn in demand, we saw merchants around the world taking an unprecedented leap and embracing innovation and digitalization in a bid to maintain their retailer-shopper relationships. in March 2020 and by 11.2%

article thumbnail

HubSpot vs Marketo: Find The Best eCommerce Marketing Tool

Groove

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. HubSpot’s drag-and-drop editor makes it easy for merchants with no design background to customize the content of each email they send. We’re happy you’re here. Let’s get right into it!

article thumbnail

The eCommerce Customer Decision Making Process Simplified

Groove

How The eCommerce Customer Decision Making Process Works. The key to making data-driven decisions is to first understand how the customer decision making process works. The customer decision making process begins with a consumer realizing that they are presented with some sort of problem. deodorant manufacturers).

article thumbnail

Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. Internet payments mean more purchases. trillion in 2023.