Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Across our SEO clients, Traffic has shown a steady increase since early March.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. …and many other relevant data points. Demographics. Day of the week.

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PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Groove

AUGUST 27, 2020

W hen a customer accumulates enough points, they're awarded with a certain dollar amount off of their next purchase, a percentage discount, a free item or any other valuable deal that a store decides to offer. Looking to drive more conversions with other eCommerce marketing software ? Use Smile.io

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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B2B eCommerce Marketing eCommerce Marketing 78

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Unfortunately, many ecommerce store owners focus solely on paid traffic, without realizing the risks involved. Ignoring SEO will cost you in the long run and result in lost profits.

SEO 52

SEO eCommerce PPC Payment Services 52

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. .

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Store Growers

JULY 14, 2023

Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. By hiring a good Google Ads marketing agency, you can rest assured that you’re getting the most out of your ad campaigns, and you can focus on developing your products and services.

Social Media 91

Social Media SEO PPC Management 91

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. In fact this might be better the other way around: I would suggest BigCommerce to any eBay store owners. Damon Didier, VP of Marketing at Office Furniture Source. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13%

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Kissmetrics

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. The hiccup comes with marketing. Leverage this power by collecting reviews and testimonials and sharing them in your ads, social media, landing pages, product pages, and other relevant locations. Set Up a Chatbot.

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Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

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PPC eCommerce Marketing SEO 109

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. Unfortunately, most online stores tend to neglect these pages , at least from an SEO and content standpoint. 3 eCommerce Content Optimization Tips to Help Your Pages Recover.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

MARCH 3, 2017

So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. PPC Campaigns: How Should You Advertise Your Content?

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PPC eCommerce Social Media Blog 417

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. That strategy is potentially valuable to other clients.

PPC 78

PPC eCommerce SEO Definition 78

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. How to evaluate email marketing agencies?

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

BigCommerce

DECEMBER 13, 2017

If a product has 10x more reviews than other products – we literally have to resist our biology to buy a different one that has less reviews and therefore more risk. That, combined with great reviews and optimized SEO you’ll have a winning strategy. Nothing is more effective than reviews on other platforms.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising. 7) Create a blog.

Social Media 165

Social Media Marketing PPC eCommerce 165

BigCommerce

APRIL 20, 2018

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! Optimize your feed with common SEO tactics. Therefore, you want to structure your SEO with an information hierarchy in mind.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Other team members have asked us to contribute to paying off student loan debt.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. What are long tail keywords, and why do eCommerce marketers ignore them?

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

FastSpring

DECEMBER 18, 2020

Targeted selling: if a business is selling to other businesses that they would typically target offline. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Why B2B Ecommerce Is on the Rise. Wholesale selling: if a business is selling to another in bulk.

B2B 148

B2B eCommerce Payment Services SEO 148

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. They find data and metrics too complicated, numbers are frustrating and the time they waste collecting it can be invested in other tasks. Use keywords with the highest PSI in your SEO campaigns. focus on potential. reach the right people.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

ecomdash

DECEMBER 26, 2018

If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. Affiliate marketing is the process of partnering with other websites to promote your products for you. Enjoy SEO Benefits. Provide Social Proof.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here. Product descriptions. Category pages.

eCommerce 189

eCommerce SEO Article Recommendation 189

Omnisend

MARCH 21, 2021

While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. Pay-per-click advertising. Don’t forget to invest in the right technology.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

Ecommerce Platforms

JULY 31, 2020

There comes a time in any ecommerce seller's journey where you'll want to ramp things up a notch and enhance your online presence. There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Benefits of Hiring an Ecommerce SEO Agency.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

In that context, dropshipping is significantly the opposite of what traditional retailers and other ecommerce merchants have to deal with. This suggests that the ecommerce market is growing exponentially over time. You’ll be thrilled to find how useful other ecommerce websites can get while trying to carve a niche.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239