Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. The set-and-forget principle doesn’t work in the world of e-Commerce marketing.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Prisync

MARCH 13, 2018

All things aside, even with the greatest marketing campaign in the world, if you don’t know your audience, it won’t gain traction and you won’t get your ideas in front of the people that truly matter: your audience. The best way for you to understand your audience is to study them. Social Media. Where do they hang out?What

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

UpSellIt

JULY 13, 2023

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts.

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. Lim recommends testing one or two new sources of customers each month with a small investment.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Optimizely

MAY 14, 2019

But high-quality email newsletters can be super useful marketing tools if done well. In fact, studies suggest that you get $35 to $40 back for every dollar you invest in email marketing. Here’s how to up the impact of your ecommerce newsletter. Invitations to follow your brand on social media. Vary content.

eCommerce 150

eCommerce Social Media Games Jewelry 150

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Trying to figure out how to do product research?

eCommerce Marketing 92

eCommerce Marketing eCommerce Marketing Social Media 92

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). With social media advertising, you can have consistent sales coming in from the first day your website is live.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Social proof is one of the best ways to increase trust in your brand and improve conversions. To start with, I recommend testing the speed of your site using Google’s PageSpeed Insights.

eCommerce 221

eCommerce SEO Social Media Improvements 221

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

Shopping Signals

AUGUST 30, 2016

I also think the conversations I have, and how I interact on social media, help convert customers when they are ready to buy. Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Social proof is one of the best ways to increase trust in your brand and improve conversions. To start with, I recommend testing the speed of your site using Google’s PageSpeed Insights.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Korona

MARCH 25, 2022

So here are some tried-and-tested strategies to grow your eCommerce customer loyalty and continue building your online brand. Moreover, the likelihood of loyal customers recommending your brand to other consumers is twice as high. Social media engagement. Engage with customers on social media . Amazon model.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Smile.io

MAY 15, 2024

  A Zebra study reveals that reducing over and understocking can lower inventory costs by 10%. Choose a tool that integrates with your ecommerce platform and customer accounts, so your support staff has all the relevant customer information at their fingertips. have a supply chain accuracy of just 63%.

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

SellBrite

JANUARY 22, 2020

This enables brands to reach their target audience in an organic, meaningful way; today, influencer marketing is a $1.7 Consumers seek product recommendations from influencers nearly as often as they do from friends, according to one study that also found that 49% of consumers look to influencers when making product decisions.

Beauty and Health 105

Beauty and Health Social Media Recommendation Consumer 105

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. people wearing the product, posting photos on Facebook, Instagram and all of their social media platforms.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Profitero

APRIL 27, 2020

Digital advertising veterans Bryan Wiener and Sarah Hofstetter, who together ran the award-winning digital marketing agency 360i (and were pioneers in search and social media, as well as launched an Amazon practice for CPG clients), have joined as CEO and President, respectively.

eCommerce 78

eCommerce eCommerce Technology Technology eCommerce Marketing 78

Optimizely

AUGUST 14, 2018

Why should you care about psychology if you’re in the world of ecommerce marketing? According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing. Maslow’s Hierarchy of Needs. Act on the psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Omnisend

MAY 27, 2021

Why Should You Use Email for Affiliate Marketing? Often, affiliate marketing is overshadowed by SEO and social media marketing. However, email marketing remains one of the most effective ways of connecting with your target audience. How to Choose an Affiliate Program? To Sum it Up.

Marketing 78

Marketing Social Media Reference Arts 78

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Scroll past the details of the product you’re eyeing and you’ll most likely find one or more related recommendations. A study from Harvard Business School speaks to the revenue potential of bundling.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Successful brands have a prevalent social media presence and engage users with unique, sharable content.

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Blue Acorn

APRIL 28, 2017

Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family. User-generated content or UGC.

Webinar 76

Webinar Fashion Social Media B2B 76

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Smile.io

JANUARY 4, 2024

What is onsite marketing Onsite marketing examples What is onsite marketing? Onsite marketing is an ecommerce marketing strategy that involves engaging and converting website visitors through targeted campaigns tailored to their behavior and data. Loyalty & Reward Program Insights from Smile.io

X-cart 68

X-cart eCommerce Marketing Live Chat 68

SellBrite

OCTOBER 24, 2017

Social Media Mentions — How many social media mentions or interactions about your brand or products do you want to influence throughout your campaign? To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). However, your choice may depend entirely on which ecommerce platform integrates easiest with each 3PL. Red Stag Software. ShipBob Customer Support.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

SellBrite

SEPTEMBER 27, 2017

For instance, this data can help you pick the best social media channels to advertise on or help you decide whether your ads should be mobile-friendly. What are their favorite social media channels? Here’s a recommended list of resources based on each category of information you’ll collect: Demographics.

eCommerce 125

eCommerce Customer Social Media Information 125

Omnisend

MARCH 29, 2021

What’s more, according to another study by Adobe, 49% said they had greater brand loyalty when they interacted with personalized content. Personalization in fashion ecommerce should span the entire customer experience: Website: Alter the products you showcase according to your customers’ previous visits. It’s reality.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Blue Acorn

APRIL 28, 2017

Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family. User-generated content or UGC.

Webinar 60

Webinar Fashion Social Media B2B 60

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. Show personalized ads in social media feeds (33%). I recommend starting with four methods and tools: Method #1. 69% of shopping carts are abandoned (based on 37 different studies). Mistake #3. Don’t bury your ads in plain sight.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419