Thu.Apr 20, 2023

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6 Steps for Performing a Brand Assessment | Salsify

Salsify

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t engage in recurring brand assessment campaigns.

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Hybrid Cloud Is Hard To Manage

Forrester eCommerce

The de facto cloud strategy is hybrid. This term encapsulates pretty much every flavor of cloud strategy today and does little to give you the specifics. Whether you’re bursting from private cloud to public (you’re not) or managing two separate siloes of applications on different platforms – the term fits.

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Saks Expands Limitless VIP Program to Include More Experiences that ‘Money Can’t Buy’

Retail TouchPoints

Digital luxury platform Saks is doubling down on the success of its exclusive Limitless membership program for top clients with expanded services and benefits, including access to members-only experiences and one-of-a-kind merchandise. The invite-only program requires at least six store visits a year and a “spend threshold in the six figures ,” according to Harper’s Bazaar.

Jewelry 321
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Are LLMs Poised To Be A Great Business Intelligence Equalizer? Not Yet.

Forrester eCommerce

The generative AI boom is fundamentally changing the landscape of vendor offerings. We believe one largely ignored area where generative AI will have a disruptive impact is in enterprise analytics, specifically business intelligence (BI).

Customer 365
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off of most retailers’ radar: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines. These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast

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Will implementing headless make my dev team more productive in the long run?

Fastr

In the ever-evolving world of ecommerce, staying ahead of the competition and delivering exceptional digital experiences to customers is essential. Ecommerce development teams are constantly exploring new technologies and strategies to enhance their productivity and deliver innovative solutions. One such approach that has gained traction in recent years is headless commerce, which involves decoupling the frontend and backend of an ecommerce platform.

More Trending

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US Consumer Spending in 2022: 10 Insights from US BEA PCE Data Analysis

Forrester eCommerce

We analyzed US consumer spending using the personal consumption expenditure (PCE) data provided by the US Bureau of Economic Analysis (BEA). Following are 10 insights from our analysis of the PCE data from 2022 re: US consumer spending on.

Consumer 195
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Uber Eats Expands Sidewalk Robotic Deliveries to Virginia

Retail TouchPoints

Following a successful pilot in Miami , Uber Eats and autonomous robotics provider Cartken are bringing sidewalk food deliveries from select merchants in the Fairfax, Va. Mosaic District. The district is home to more than 40 restaurants, and those participating at the April 20 launch include Our Mom Eugenia, Pupatella and RASA. “Alongside our partners at Cartken, we’re thrilled to work with Mosaic’s outstanding merchants to serve such a vibrant community of diners, shoppers and residents,” said

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CMOs Can Unlock New Value With Lifecycle Revenue Marketing

Forrester eCommerce

Claiming a stake in revenue production has greatly improved the status of the marketing organization — and the CMO — in B2B companies. But without swift change, some of that hard-won strategic standing is vulnerable.

Marketing 195
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Amazon Launches Anti-Counterfeiting Exchange to Enlist Other Retailers in Fighting Fakes

Retail TouchPoints

Amazon has launched the Anti-Counterfeiting Exchange (ACX), a collaborative platform that allows retailers to share information about confirmed counterfeiters in order to make it more difficult for them to move among different stores. The hope is that by sharing information about known counterfeiters, ACX participants can identify and stop perpetrators more quickly.

Other 259
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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7 Home Decor Dropshipping Suppliers Every Retailer Should Know

Fabric

The home decor market is booming. According to Statista, the value of the US home decor market will reach $202 billion by 2024. For retailers, this presents a unique opportunity to tap into a growing market and offer consumers a wide variety of options to spruce up their living spaces. With the rise of e-commerce, home decor retailers can now reach a wider audience than ever before. [ Source ] To capitalize on this hypergrowth, online retailers need a highly-curated catalog with excellent produc

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Ikea Plans $2.2 Billion Investment to Advance Omnichannel Presence

Retail TouchPoints

Ikea will invest more than $2.2 billion in its U.S. omnichannel growth strategy over the next three years — the largest investment the retailer has made in nearly four decades of operating in the country. Plans include opening new stores, strengthening its fulfillment network and enhancing its regional product offerings to better reflect the needs of customers in different parts of the country.

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The Importance of Amazon Insights to Optimize Sellers Performance

Algopix

As one of the largest online marketplaces in the world, Amazon is an important platform for sellers looking to expand their business and reach new customers. However, in order to succeed on Amazon, sellers need to constantly optimize their performance and stay ahead of the competition. This is where Amazon insights come in. Amazon insights provide sellers with valuable data and analytics that can help them understand their performance and make informed decisions about their business.

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Obsess Helps Retailers Build Virtual Storefronts

Retail TouchPoints

Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management system (CMS) leverages proprietary 3D editing and rendering technology with the goal of making it easy to add and place products, embed rich media content and customize merchandising and styling in virtual stores.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A Comprehensive Guide to Custom Labels Attributes in Google Product Feed

Store Growers

If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no further! The Custom Labels Attributes in Google Shopping will help you do just that. Custom labels are optional Google attributes that let you filter products in your feed that meet certain criteria of your choosing, which you can use for bidding or reporting on groups of products.

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Why hasn’t Bed Bath & Beyond filed for bankruptcy yet?

RetailDive

The struggling home goods retailer has been pulling all kinds of levers, leaving many to wonder why it hasn’t sought Chapter 11 protection by now.

Retail 116
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Untethered – how mobile POS transforms the checkout

iVend

The point of sale is the engine room of every store, where the transactional business of retail takes place. It’s also often the only point at which there is any direct engagement with the shopper. The point of sale is traditionally a fixed counter, with the onus on the shopper to make their way to where the store wants them to transact. But it doesn’t have to be this way.

POS 95
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7 Benefits of Connecting Shopline With HubSpot CRM

MakeWebBetter

An eCommerce platform is all about the customer. And this demands a CRM, a centralized platform that is versatile enough. That’s why you automate. But why not bring everything to one place? The readiness required to compete and keep ahead of the on-coming opportunities is elusive. Thus, you must always seek [.] The post 7 Benefits of Connecting Shopline With HubSpot CRM appeared first on MakeWebBetter.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Walmart Display Self-Serve Advertising – New Display Auctions Available [Updated]

CPC Strategy

It’s been a few years since Walmart Media Group rebranded, becoming Walmart Connect. In their rebranding announcement, Walmart shared that the punchier name “reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers.

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Lululemon debuts plant-based nylon shirts

RetailDive

Made in collaboration with sustainable materials company Geno, the products have the same lightweight feel as its other apparel, the company said.

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LiveIntent’s 2023 Company Values

Liveintent

Company Values are a direct reflection of who a company is and what the company represents. Values help to define the culture of how our employees work together and interact with our customers, partners, and vendors. As LiveIntent’s business, offerings, and priorities continuously evolve, so do our values. Last week, our updated Company Values were rolled out, check them out below along with what they mean to us: Put People First We encourage each other and ourselves to be our best.

Other 62
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Digital Brands Group revenue declines in fourth quarter

RetailDive

The company is in technical default on certain debts, but CEO Hil Davis says the business is “different now than it was in 2022.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Six Tips And Techniques To Boost Retail Efficiency

RetailMinded

In today’s competitive retail industry, improving efficiency is crucial for businesses to stay ahead. With the rise of e-commerce, brick-and-mortar retailers must provide optimized experiences to attract and retain customers. Fortunately, retailers can implement various tips and techniques to boost their efficiency and improve their bottom line.

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REI swings to a loss despite record sales in 2022

RetailDive

The outdoor retailer saw expenses surge as it beefed up membership benefits and increased employee pay last year.

Outdoor 102
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Pivotree Leads the Way for Frictionless Commerce at B2B Online 2023

Pivotree Blog

Joined by experts from Grainger and ABC Supply, Pivotree will host a panel discussion on data management leveraging data as a business asset TORONTO–(BUSINESS WIRE)– Pivotree Inc. (TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, today announced it will be attending B2B Online 2023, on May 1-3, 2023 in Chicago, showcasing the latest technology in commerce, supply chain and data management.

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A.k.a. Brands receives delisting warning from NYSE

RetailDive

The company — which owns Princess Polly — said it might use a reverse stock split to resolve the issue and projects net sales of $120 million in Q1.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Role of Native Advertising in Modern Marketing: Balancing Authenticity and Promotion

Digital Doughnut

Picture this: You’re browsing your favorite online magazine, sipping a cup of freshly brewed coffee, and reveling in the joy of discovering new, engaging content. You stumble upon an article that piques your interest – it’s informative, entertaining, and seamlessly fits the overall vibe of the publication. But as you reach the end, you notice a small disclaimer: “Sponsored Content.

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Ikea invests $2.2B to fuel US growth

RetailDive

The investment, which is the retailer’s largest in the past four decades, will be used to open locations and strengthen its fulfillment network.

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Twitter will not prohibit tweets trolling transgender individuals

RetailWire

Twitter’s previous policy prohibited “repeated slurs, tropes or other content that intends to degrade or reinforce negative or harmful stereotypes about a protected category. This includes targeted misgendering or deadnaming of transgender individuals.” The social media company has removed the protection for transgender individuals in its updated policy, according to the Wayback Machine.

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Returnable retail bag trial launches at CVS Health, Target stores

RetailDive

Immediately receiving $1 in cash upon returning a borrowed bag provides a stronger incentive to participate than some other deposit programs, according to organizers from Closed Loop Partners.

Retail 77
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.