Salsify

APRIL 25, 2023

Your product pages might look great, but are they doing their job?

eCommerce 142

eCommerce 142

Forrester eCommerce

APRIL 25, 2023

What separates successful digital product managers from their peers? For one thing, it’s curiosity. Your curiosity is key to understanding a customer’s business and what drives them and will help you unlock unidentified opportunities to create new value in the future. Before I go on, just what IS curiosity?

Management 356

Management Customer 356

Retail TouchPoints

APRIL 25, 2023

Canada Goose has named Matt Blonder as its first-ever Chief Digital Officer (CDO), one of five key appointments designed to drive the retailer’s five-year strategic growth plan. As CDO, Blonder will drive the brand’s digital innovation and manage teams responsible for developing the company’s digital roadmap across both new and existing channels, as well as the company’s IT and insights team.

Omnichannel 302

Omnichannel Consumer Operations eCommerce 302

Forrester eCommerce

APRIL 25, 2023

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations.

Travel 349

Travel Customer Customer Loyalty B2B 349

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Payment Services 289

Payment Services Social Media Recommendation Consumer 289

Forrester eCommerce

APRIL 25, 2023

Three common objections to adoption of the opportunity-based Forrester Revenue Waterfall and how to overcome them.

B2B 367

B2B Operations Marketing 367

Forrester eCommerce

APRIL 25, 2023

Revenge spending, financial avoidance, and impulse buying are just a few financial behaviors of Gen Z consumers that may seem beneficial to companies in the short term but have disadvantageous consequences in the long run. In Q4 of 2022, credit card balances reached $986 billion, surpassing the pre-pandemic record of $927 billion.

Consumer 195

Consumer B2C Customer Marketing 195

Retail TouchPoints

APRIL 25, 2023

Worn Again window display at Selfridges London (Source: Selfridges) Selfridges x Vinterior in-store experience (Source: Selfridges) Selfridges x Vinterior in-store experience (Source: Selfridges) Selfridges x Coach in-store Coachtopia experience (Source: Selfridges) By 2030, British department store Selfridges wants 45% of all its transactions to come from circular products and services through its “Reselfridges” ecosystem of resale, rental, repair, refill and recycling programs.

Subscription 259

Subscription Fashion Department Stores Outdoor 259

Forrester eCommerce

APRIL 25, 2023

Last week, I joined Coupa’s Inspire event in Las Vegas with my colleagues Jeffrey and George. It was Coupa’s 10th Inspire event and the first big public event since it was acquired by private equity firm Thoma Bravo. A constant messaging that we saw throughout the event was around Coupa’s comprehensive and open platform approach.

Events 195

Events Supplies Management Customer 195

Retail TouchPoints

APRIL 25, 2023

Sam’s Club has launched a partner program for its Member Access Platform (MAP) , the platform through which brands can access and manage their ad campaigns on the retailer’s media network. Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns.

Retail 258

Retail Technology Management Marketing 258

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

APRIL 25, 2023

With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.

Marketing 195

Marketing Other B2B Operations 195

SheerID

APRIL 25, 2023

More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

148

148

CPC Strategy

APRIL 25, 2023

As an Amazon seller, you should already be familiar with UPC codes and what they entail. Amazon requires sellers to have universal product codes (also called UPCs or UPC Codes) to sell items on Amazon. GS1 is the only legitimate global producer of UPC codes.

104

104

RetailDive

APRIL 25, 2023

The further workforce reduction comes amid a search for a permanent CEO and sales declines at all the conglomerate’s brands.

119

119

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

CPC Strategy

APRIL 25, 2023

The Sizmek Ad Suite many marketers have used for years was officially renamed Amazon Ad Server in March 2023.

Marketing 95

Marketing 95

RetailDive

APRIL 25, 2023

The e-commerce giant said the program has already detected hundreds of problematic accounts.

Information 124

Information eCommerce 124

Dynamic Action

APRIL 25, 2023

Effective Localization Tactics for Retail Assortment and Success Summary Localization is essential for global brand success Tailoring products and pricing to local preferences boosts brand perception, customer loyalty, and revenue Key steps for effective localization: analyzing competition, comparing assortment strategies, selecting ideal products, optimizing launch timing, leveraging pricing opportunities, and adapting communication Table of Contents Introduction Analyze Your Retail Competition

Customer Loyalty 62

Customer Loyalty Marketing Operations Events 62

RetailDive

APRIL 25, 2023

Walmart, Amazon and especially Target have already been taking market share from the struggling home goods retailer for quite some time.

Retail 103

Retail Customer Marketing 103

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Dynamic Action

APRIL 25, 2023

Summary Global retailers are expanding internationally to achieve growth objectives Thorough research and understanding of foreign markets is critical to avoid investment mistakes. Assortment planning should be localized to appeal to local customers Pricing structures should match the local market to optimize margins and profitability Brand positioning should be optimized through localized promotions and marketing opportunities Table of Contents Introduction: Retail Industry Challenges Key Idea

Retail 62

Retail Events Marketing Reference 62

RetailDive

APRIL 25, 2023

The company added a chief transformation officer and promoted an executive to lead global stores as it looks to grow its footprint.

103

103

Dynamic Action

APRIL 25, 2023

Summary Retailers often make decisions with incomplete data, resulting in missed market opportunities, overstocks, and poor investments. Data and AI can help retailers make data-driven decisions to optimize margins, sales revenue, and market share. Leveraging competitive data and internal data are both crucial to gaining insights. Taking a customer-centric approach helps identify early trends and validate them using real-time data.

Retail 62

Retail Accessories Customer Retention Apparel 62

RetailDive

APRIL 25, 2023

The store marks the direct-to-consumer luggage brand's first opening since 2021, with additional locations planned for 2023.

Consumer 98

Consumer 98

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Dynamic Action

APRIL 25, 2023

Table of Contents Introduction Competitive Data: Key to Accurate Benchmarking for Profitable Pricing Strategy Unleashing the Power of Internal Data: AI-Based Pricing Optimization for Retailers Your Complete Pricing Toolkit: Achieving Profitability with EDITED’s Merchandising Experience Platform Market inflationary pressures are impacting the cost of goods, so creating an airtight price architecture is crucial to support your brand in maintaining and improving margin.

Channel 62

Channel Recommendation Improvements Marketing 62

RetailDive

APRIL 25, 2023

The retailer also cut the price of its membership in half ahead of the holiday season to entice more shoppers to join.

Retail 100

Retail 100

Dynamic Action

APRIL 25, 2023

Summary Competitive retail shopping involves comparing prices and products from different competitors It helps businesses stay relevant and competitive by offering the best assortments and prices based on in-season consumer shopping trends Manual competitive shopping can be time-consuming, and automating the process can save businesses time and money Digital solutions such as retail analytics software can help businesses benchmark their assortment, identify sell-outs, assess opportunities, and o

Retail 62

Retail Travel Definition Marketing 62

RetailDive

APRIL 25, 2023

Vince Holding Corp. hopes the deal will help it strengthen its balance sheet and expand internationally.

100

100

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Dynamic Action

APRIL 25, 2023

Summary Cluttered inboxes filled with competitor newsletters prevent teams from analyzing promotions and answering important questions about timing. Relying on emails for benchmarking is cumbersome and highly inaccurate. An automated view of past and present promotions can refine promotional strategy. EDITED’s Visual Merchandising platform provides historical and up-to-date data to analyze competitors’ emails, websites, and landing pages.

Presentation 62

Presentation Subscription Marketing Other 62

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. So, how can they continue to optimize and execute those strategies for better performance? By keeping their email lists updated. After all, the email address is like a digital passport. It’s the one piece of information you use to sign into publisher sites, social media platforms, apps — even your bank account.

Management 62

Management Subscription Social Media Banking 62

Dynamic Action

APRIL 25, 2023

Summary Retailers who rely solely on internal and historical data are limiting their growth potential. Retailers need the right tools to identify profitable products and react quickly to capitalize on them. AI-powered analytics is becoming essential for assortment optimization in the retail industry. Retail assortment optimization applications (RAOA) and retail assortment management applications (RAMA) provide powerful planning and inventory management capabilities.

Management 62

Management Games Marketing Improvements 62

365 Retail

APRIL 25, 2023

A new report by Deloitte in partnership with World Retail Congress , has launched today exploring how the fashion industry is using technology to power quick sustainability wins that can translate to long-term gains, both in and out of the boardroom. “It’s no secret that the retail industry has long been criticised for the toll it has taken on the planet – from production processes to consumption behaviors, and everything in between,” said Karla Martin, Global Fashion & Luxury Leader

Fashion 67

Fashion Retail Technology Supplies 67

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data