Liveintent

OCTOBER 19, 2021

Privacy and Security. That’s why it is critical that you choose customer acquisition channels that audiences trust and that allow for transparency and privacy in data collection and targeting. Customers are losing trust in social channels like Facebook — and in media companies altogether. First-party data.

Customer 126

Customer Channel Management Social Media 126

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce