Omnisend
AUGUST 24, 2023
Reading Time: 7 minutes Many marketers believe that SMS analytics guarantees actionable insights. While raw data can help build a marketing strategy, more is needed to provide definitive insights. Digging into your SMS data will show you specific repeated patterns. But you need a lot more precise information and content to turn these patterns into insights.
Forrester eCommerce
AUGUST 24, 2023
Demand-side platforms (DSPs) are defined and confined by the acronym’s connotations. In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
AUGUST 24, 2023
By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their websites and help boost conversion rates. Bidnamic Discovery Pages, which are optimized for speed, can help address page loading slowdowns caused by the multiple elements on PDPs designed to encourage visitors to convert, such as behavioral tracking, rollover zoom features and video assets.
Forrester eCommerce
AUGUST 24, 2023
Cyber insurance is a common tool for risk transfer today. It’s also a key driver for cybersecurity program investment today. But who has cyber insurance and what benefits do organizations see from it?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
AUGUST 24, 2023
Shein and Forever 21 are joining forces in a deal that will allow Forever 21 to sell its youth-focused apparel to Shein’s 150 million online users. The deal may eventually include Shein shop-in-shops at some of Forever 21’s 540 brick-and-mortar stores, which are heavily concentrated in malls, as well as offering consumers the ability to return Shein items at Forever 21 locations.
Forrester eCommerce
AUGUST 24, 2023
The FBI’s Cyber Division issued an advisory which “strongly advises” that organizations still using Barracuda Networks Email Security Gateway (ESG) appliances affected by an exploit of CVE-2023-2868 remove those appliances “immediately.” This advisory builds on the vendor’s own recommendations to replace its ESG appliances.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Forrester eCommerce
AUGUST 24, 2023
In this week’s Saying Goodbye to MQLs blog, we cover the business impact of leaving MQLs behind and the value you’ll gain when adopting this revenue process transformation.
Retail TouchPoints
AUGUST 24, 2023
Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where users can participate in a series of challenges that allow them to collaborate and compete with their fellow players. The game is built around a series of popular brands and supplies including BIC Highlighters, Crayola Crayons and 3M ’s Post-it Notes.
Forrester eCommerce
AUGUST 24, 2023
Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.
Retail TouchPoints
AUGUST 24, 2023
CommentSold , a provider of live selling technology, has acquired the assets of mobile livestreaming marketplace Popshoplive. The newly named platform — Popshoplive, powered by CS — will allow creators to sell products directly to their followers via their own branded storefronts rather than referring them to brands and retailers. The deal coincides with the wide launch of CommentSold’s drop shipping capabilities, creating an end-to-end platform for direct-to-consumer (DTC) sales.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 24, 2023
Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.
Retail TouchPoints
AUGUST 24, 2023
Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential.
Salsify
AUGUST 24, 2023
Learn how to boost average order value (AOV) by understanding the reasons why shoppers will spend and pay more.
Retail TouchPoints
AUGUST 24, 2023
Alphabet Inc. plans to open a new Google Store in Boston, making it the second U.S. city to house a retail space for the technology giant, according to new reporting in the Boston Business Journal. Sources familiar with the project revealed that the company has its sights on a ground-floor storefront at 149 Newbury St., a new five-story mixed-use building developed by L3 Capital LLC.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailMinded
AUGUST 24, 2023
In recent years, the retail industry has experienced a sea of transformation. As businesses continually evolve to meet customer expectations, they rely on technology to stay afloat. Whether it’s to ensure timely delivery of products or create a more personalized shopping experience, technology’s role is undeniable. Especially now, with Artificial Intelligence (AI) moving from experimental stages to active implementation in various industries, retailers are on the cusp of a revolution
Retail TouchPoints
AUGUST 24, 2023
Dollar Tree will pay a $1.35 million fine to settle safety violations that the Occupational Safety and Health Administration (OSHA) has “repeatedly cited at multiple stores,” according to the U.S. Department of Labor. The retailer, which also operates the Family Dollar chain, also has agreed to remediation of issues including blocked exits, access to fire extinguishers and electrical panels and improper material storage at stores nationwide.
RetailDive
AUGUST 24, 2023
The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.
RIS News
AUGUST 24, 2023
Despite massive investments in digital transformation, the soaring trajectory of innovation, and consumers who increasingly expect exceptional commerce experiences, much of the infrastructure powering digital commerce has remained unchanged for the p
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
AUGUST 24, 2023
In an effort to support local businesses, the retailer is opening applications to bring in suppliers in categories like lawn and garden and home decor.
RIS News
AUGUST 24, 2023
La-Z-Boy will leverage an omnichannel listening XI Platform, allowing them to use deep-learning AI and text analytics to better understand their customers’ needs.
RetailDive
AUGUST 24, 2023
The New Homeowners Hub offers do-it-yourself guides and other resources on skills like changing light fixtures and replacing garbage disposals.
RetailWire
AUGUST 24, 2023
Despite the ongoing summer heat, the pumpkin spice season is starting earlier this year, with companies like Starbucks, Dunkin’, Krispy Kreme, and 7-11 already rolling out their autumn-themed products. Starbucks, celebrating the 20th anniversary of its famous pumpkin spice latte, will release its fall lineup on August 24, which is earlier than usual.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
AUGUST 24, 2023
The discounter's Q2 revenue rose, but profits are down amid adjustments to operations at its namesake and Family Dollar banners.
RetailWire
AUGUST 24, 2023
Abercrombie & Fitch has raised its annual sales forecast after reporting strong second-quarter results that surpassed estimates. The company’s new clothing styles, including dressy apparel, knitwear, cargo pants, and denim silhouettes, attracted shoppers to both its Abercrombie and Hollister labels. The retailer’s tight inventory control and ability to chase demand without relying heavily on promotions.
RetailDive
AUGUST 24, 2023
The Courier — which debuts amid transformational changes at the brand — is inspired by vintage trainers and priced at $125.
RetailWire
AUGUST 24, 2023
White Castle is introducing AI-powered voice bots to 100 drive-thru lanes by the end of 2024, following a successful partnership with SoundHound’s technology since 2020. As labor shortages continue to impact the restaurant industry, White Castle is among several fast-food chains, including McDonald’s, Checkers & Rally’s, Del Taco, Taco Bell, Panera Bread, Popeyes, and Carl’s.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Prisync
AUGUST 24, 2023
Expand your reach by selling on the largest online marketplaces in one place with Shopify's seamlessly connect app: Shopify Connect.
RetailWire
AUGUST 24, 2023
Macy’s has announced plans to open four smaller stores in Boston, Las Vegas, San Diego, and suburban Indiana, as part of its efforts to revamp its brand and attract younger shoppers. These new locations, situated in strip malls, will host events and frequently change merchandise. CEO Jeff Gennette noted that Macy’s existing smaller-format stores have.
RetailDive
AUGUST 24, 2023
The retailer has focused on merchandise management as it works to maintain margins amid reduced consumer spending.
RetailWire
AUGUST 24, 2023
CVS Health has introduced Cordavis, a new subsidiary aimed at producing and commercializing “biosimilar” drugs, which are more affordable versions of costly brand prescriptions derived from biotechnology. Cordavis will collaborate directly with drug manufacturers to develop and distribute these biosimilar products, which are approved by the FDA as highly similar and without clinically meaningful differences.
Advertisement
Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Expert insights. Personalized for you.
78 
Let's personalize your content