Retail TouchPoints

OCTOBER 25, 2023

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and their legions of followers to mind. However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of.

Social Media 285

Social Media Travel Apparel Clothing 285

Forrester eCommerce

OCTOBER 25, 2023

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Technology 392

Technology Social Media Management Retail 392

Retail TouchPoints

OCTOBER 25, 2023

This is Part 1 of The Holiday Readiness Series , which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand. Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Forrester eCommerce

OCTOBER 25, 2023

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

Customer Experience 440

Customer Experience Customer 440

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

My Wife Quit Her Job

OCTOBER 25, 2023

Affiliate marketing is one of the best ways to earn passive income. Your website acts as a virtual salesman, allowing you to make money without having to manage a product or deal with fulfillment. In this article, I’ll list the top 25 free affiliate programs, and provide a brief overview of each to help you earn money from your promotions. Brevo Brevo, formerly known as Sendinblue, is a Software as a Service (SaaS) marketing platform that helps businesses communicate with customers through

Fulfillment 261

Fulfillment Article Channel Management 261

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 426

B2B Marketing Management Customer 426

Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 392

B2C Marketing Technology Customer 392

Retail TouchPoints

OCTOBER 25, 2023

GNC is expanding its virtual healthcare service, GNC Health , to offer low cost and convenient care to customers. Membership plans for individuals and families are available via three tiers: Basic, Plus and Premier. The health and wellness retailer initially rolled out free healthcare services to members of its paid loyalty program, GNC Pro Access, in June 2023.

Customer 249

Customer Shipping Costs Shipping Consumer 249

Forrester eCommerce

OCTOBER 25, 2023

Microsoft 365 Copilot’s general availability day is here. Forrester's new research can help you build your business case for adoption.

Customer 427

Customer 427

Retail TouchPoints

OCTOBER 25, 2023

Miniso has launched its first IP-themed flagship in Indonesia, starring Hello Kitty and other beloved Sanrio characters. This is the first store dedicated to a specific IP partnership, establishing Miniso’s commitment to brand collaborations and creating more tailored shopping experiences for specific territories. The flagship was a renovation of Miniso’s Margo City store, which is situated in one of Indonesia’s most popular shopping malls.

Operations 234

Operations Management Retail Consumer 234

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

OCTOBER 25, 2023

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes.

Retail 411

Retail Customer B2C Marketing 411

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta. (Photo courtesy SOS) SOS smart vending machines will be piloted at select Ulta locations across 10 cities in New York, Massachusetts, Florida, California and Texas.

Vend 229

Vend Travel Retail Marketing 229

Forrester eCommerce

OCTOBER 25, 2023

Learn why you should meet with your bot management vendor to help hone your security strategy before the upcoming holiday season.

Management 392

Management B2C Customer Marketing 392

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? And does it improve B2B sales too, or is it more just a B2C advantage? FastSpring serves as a merchant of record for over 3500 companies that use our platform every day to sell digital products globally.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RetailDive

OCTOBER 25, 2023

The beauty retailer, which is also expanding its assortment and emphasizing a “spa-like” atmosphere, is poised to do well at the holidays, analysts said.

Retail 115

Retail 115

365 Retail

OCTOBER 25, 2023

On 25th October, a fresh wave of rewards beckons the Health & Beautycard members of Superdrug as the retailer launches VIP Rewards on its mobile app. The new scheme is designed to offer escalating rewards to members based on their shopping frequency, whether they shop in-store, online or via the Superdrug app. Upon reaching a total expenditure of £300, members are elevated to the VIP tier, unlocking a treasure trove of rewards valid for a year.

Mobile 104

Mobile Beauty and Health Events Customer Experience 104

RetailDive

OCTOBER 25, 2023

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

Marketing 111

Marketing Retail 111

RIS News

OCTOBER 25, 2023

Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami.

Retail 98

Retail 98

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

RetailDive

OCTOBER 25, 2023

Two years after Nike started the experiment with Dick’s, this deal is the latest example of the brand’s efforts to deepen ties with its wholesale partners.

106

106

RIS News

OCTOBER 25, 2023

Retailers continue to invest heavily across their enterprises as they look to streamline efforts, upgrade tech stacks, and implement end-to-end solutions. These are the latest investments.

Retail 96

Retail 96

SheerID

OCTOBER 25, 2023

SheerID Expands Identity Verification Platform to Increase Sales In-Store and Online

97

97

RIS News

OCTOBER 25, 2023

Through an initiative led by the Retail Industry Leaders Association (RILA) and the National District Attorneys Association (NDAA), district attorneys are meeting with local retailers across the U.S.

Retail 84

Retail 84

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RetailDive

OCTOBER 25, 2023

The apparel and shapewear company will host experiential events in New York City, Washington, D.C., and Miami.

Apparel 97

Apparel Events 97

RIS News

OCTOBER 25, 2023

Artificial intelligence has been making news all year, but the hype might steer retail leaders toward the wrong AI use cases for their business. Learn more.

Retail 90

Retail 90

TalkingRetail

OCTOBER 25, 2023

Snappy Shopper has announced a partnership with Scottish retailer Greens Retail to power its new home delivery and click and collect offering. It follows Greens Retail announcement earlier this year of its ambitious five-year growth plans with Nisa. In addition, former Snappy Shopper colleague Chris McGregor is bringing a wealth of home delivery experience to.

Retail 72

Retail 72

RetailDive

OCTOBER 25, 2023

Amazon has been ramping up its use of technology in operations for some time and now has over 750,000 robots.

Mobile 94

Mobile Operations Technology 94

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Practical eCommerce

OCTOBER 25, 2023

Plenty of free or inexpensive courses can help advance ecommerce skills. Here's our rundown. The post 13 Courses to Learn Ecommerce Skills appeared first on Practical Ecommerce.

eCommerce 66

eCommerce 66

RetailDive

OCTOBER 25, 2023

The footwear brand is moving deeper into team sports just months after announcing its first soccer cleat.

92

92

365 Retail

OCTOBER 25, 2023

New Look has released its Sustainability Report for 2023, offering an update on its ‘Kind to Our Core’ sustainability strategy, which was initially announced in January 2022. The report outlines the retailer’s progress in various environmental, social, and governance (ESG) areas, including carbon emissions, supply chain transparency, and social impact.

Supplies 67

Supplies Apparel Clothing Events 67

Smile.io

OCTOBER 25, 2023

So you want to set up a loyalty program that generates revenue and brand loyalty? The TL;DR is that Yes! loyalty programs work! Implementing a loyalty program can help bring customers back to your store, build a loyal following, and boost customer lifetime value (CLV) and repeat purchase rates. Based on our data at Smile.io , from a sample of over 1.1 billion shoppers and 250,000 ecommerce brands, 41% of an ecommerce store’s revenue is created by only 8% of its customers, and your top 5%

Shopify 69

Shopify Social Media Blog eCommerce 69

Advertisement

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data