Retail TouchPoints

JUNE 30, 2023

Fenty Beauty ’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products. The event, called The Fenty Beauty + Skin Experience , launched on June 30 and will run through July 30, 2023. The metaverse experience will reportedly teach shoppers about popular products, including Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, Fenty Eau de Parfum and Fenty Beauty Gloss

Fashion 309

Fashion Events Other Marketing 309

My Wife Quit Her Job

JUNE 30, 2023

One of the most common questions I get asked is which ecommerce platform to go with for an online store. So in this episode, I reveal my top four ecommerce platforms to start a business, depending on a number of factors such as your budget, your level of tech savviness, and what you sell. What You’ll Learn What’s the best eCommerce platform for you How much should you pay for a shopping cart The eCommerce platform that best fits your niche Other Resources And Books Shopify BigCommer

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eCommerce Platforms eCommerce Shopping Carts WooCommerce 228

Retail TouchPoints

JUNE 30, 2023

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid

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Arts Fashion Games Events 338

Digital Doughnut

JUNE 30, 2023

This article is set to evaluate the difference between PR and Digital Marketing but also describe how the two departments are interlinked. Furthermore, the article explains the similarities between the two and moves to highlight why they are a great pair and how they work together.

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Marketing Article Operations 105

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Retail TouchPoints

JUNE 30, 2023

Alibaba has opened 12 new Freshippo supermarkets in eight Chinese cities, including Beijing, Shanghai and Guangzhou. Earlier in June, Freshippo executives met with Australian brand leaders about importing produce to China in preparation for the retailer’s IPO , although no date has been set for the public offering. Freshippo combines physical and digital commerce in its 300+ stores throughout the country.

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Operations Retail Consumer Customer 266

RetailDive

JUNE 30, 2023

The makeup brands — which are both owned by Estée Lauder — will lay off select employees in California effective Aug. 15.

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RetailDive

JUNE 30, 2023

CEO John Donahoe said recent shifts back into DSW and Macy’s were “simply an extension” of the retailer’s existing strategy.

Retail 101

Retail 101

Sailthru

JUNE 30, 2023

Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. But what exactly is it, and why does it matter to us as email marketers? Email accessibility is the practice of producing emails that are usable by as many people as possible, especially those with visual or hearing impairments, cognitive or learning dis

Consumer 78

Consumer Technology Mobile Marketing 78

Profitero

JUNE 30, 2023

With 64% of shoppers now trading down to reduce basket spend and value-based search terms increasing by 46% , brands must focus attention on driving brand equity through communicating clear benefits of product differentiators.

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Management eCommerce 78

RetailDive

JUNE 30, 2023

Apparel, home goods and electronics will likely be impacted the most as households pull back further in order to pay down debt.

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Electronics Apparel Retail 100

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RIS News

JUNE 30, 2023

RIS and PG’s annual Grocery Tech Trends Study benchmarks grocers’ up-and-coming tech investment plans, while a first-of-its-kind companion consumer study highlights shoppers’ preferences in-store and online.

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Consumer 74

RetailDive

JUNE 30, 2023

Dream on Me, which runs a direct-to-consumer business and sells baby gear through the Bed Bath & Beyond-owned retailer, is a stalking horse bidder, according to bankruptcy court documents.

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Document Consumer Retail 81

RetailWire

JUNE 30, 2023

A TikTok trend that shows people posting videos of themselves playing dead and covered in McDonald’s purple “Grimace shakes” has led to a surge in sales for the new beverage.

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Marketing 72

RetailDive

JUNE 30, 2023

The expansion of parent company Qurate’s video commerce channels comes after a round of layoffs and the sale of e-retailer Zulily.

eCommerce 93

eCommerce Channel Retail 93

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RetailWire

JUNE 30, 2023

Nike is finding it more difficult to clear its inventory in light of current economic challenges and is resorting to discounting to boost sales. The athleticwear brand’s CFO Matt Friend, said Nike plans to continue promoting its direct-to-consumer business.

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Consumer 59

RetailDive

JUNE 30, 2023

The Sephora at Kohl’s expansion continues with a smaller footprint in some locations, while the dollar store’s board now has 10 members.

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RetailWire

JUNE 30, 2023

Dream on Me Industries, which sells baby cribs, strollers and other products to retailers including Amazon.com, Target, and Walmart, has won the rights to Buybuy Baby’s trademark and domain at auction. Dream on Me’s winning bid is temporary and could still be topped at an upcoming auction that includes Buybuy Baby’s physical assets.

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Other Retail 59

RetailDive

JUNE 30, 2023

Reuters reported that the fast-fashion giant had quietly registered to become publicly traded on the New York Stock Exchange.

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Fashion 78

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

RetailWire

JUNE 30, 2023

The U.S. Federal Trade Commission (FTC)is expected to file a lawsuit in the coming weeks alleging that Amazon.com rewards third-party marketplace sellers that use its logistics services and penalizes those that do not. The FTC last week accused Amazon of duping millions of consumers into joining its Prime subscription program.

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Subscription Consumer 59

Email Audience

JUNE 30, 2023

If you’re a contractor, you already know how crucial lead generation is for your business. It’s the lifeblood that keeps the engine running, right? But in this digital age, the game has changed a bit. It’s no longer just about word-of-mouth referrals or traditional advertising. Welcome to the world of lead generation websites. These are platforms designed specifically to connect businesses like yours with potential customers.

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Games Subscription Improvements Customer 59

RetailDive

JUNE 30, 2023

The New York store marks the DTC running brand’s fourth store in the U.S. and 23rd store globally.

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Email Audience

JUNE 30, 2023

If you’re a contractor, you already know how crucial lead generation is for your business. Maybe word-of-mouth is still your number one lead generation channel. But the game has changed quite a bit and has moved towards online search and digital reviews. It’s no longer just about word-of-mouth referrals or traditional advertising. Welcome to the world of lead generation websites for contractors.

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Games Subscription Customer Improvements 52

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RIS News

JUNE 30, 2023

With the release of ChatGPT in November 2022 and the resulting hype surrounding generative AI, the spotlight is back on artificial intelligence – but this time, the attitude in the retail industry at large has changed.

Retail 52

Retail 52

Pivotree Blog

JUNE 30, 2023

Your order management system (OMS) is the brain orchestrating a successful delivery of your product into your customer’s hands. But what if I told you you should rethink the role of OMS in your sales funnel? If you are not thinking about how your OMS can improve customer experience and impact sales, you should. Orchestrating a perfect customer experience from order to delivery will bring back repeat customers, that is just table stakes.

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Order Fulfillment Shipping Costs Fulfillment Recommendation 52

RetailWire

JUNE 30, 2023

Dylan Mulvaney, the transgender woman whose participation in a Bud Light marketing campaign set off protests from anti-LGBTQ groups, said she has been harassed in public and felt scared to leave her home. She has taken issue with Anheuser-Busch’s response in the wake of the initial negativity.

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Marketing 40

Retail TouchPoints

JUNE 30, 2023

Back in the ’90s, when Jeff Bezos was looking for a way into the wide world of the web, he analyzed over 20 different categories to decide which would be the “first best” place to start. He settled on books for the simple reason that “there are more items in the book category than there are items in any other category by far,” as he explained in a 1997 interview (way back when he still had hair).

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Books Operations Other Customer 271

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RetailWire

JUNE 30, 2023

The national average for a gallon of gas is $3.52, down six cents from the previous week. Patrick De Haan, GasBuddy’s head of petroleum analysis, thinks the national average may drop to $3.49 by July 4.

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RetailWire

JUNE 30, 2023

Consumer spending increased 0.1 percent in May, according to the Commerce Department. Spending was flat when adjusted for inflation.

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Consumer 45