Fri.Jul 07, 2023

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The Untruths of Sustainable Packaging

Retail TouchPoints

An understanding of what we use and leave behind in the world — and how that affects our environment — has been building over many decades. But in more recent years, sustainable actions have been growing rapidly with consumers and businesses, as a result of governments, organizations and global initiatives like COP (Conference of the Parties) looking for people to make more of an impact.

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5 Rules for A/B Testing

Sailthru

The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.

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AWS to Invest an Additional $7.8B to Expand Ohio Facilities

Retail TouchPoints

Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio Governor Mike DeWine. The news comes as Amazon’s Web Services (AWS) division looks to grow its reach in the cloud-computing space, demand for which is expected to grow exponentially with advancements in AI and machine learning.

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What is Meta Threads? A Quick-Start Guide for Advertisers

CPC Strategy

While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Serta Simmons Exits Chapter 11 With Plans for an Updated Product Portfolio

Retail TouchPoints

Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11 with plans to “refresh the vast majority of its product portfolio” over the next 18 months, according to a company statement. The retailer also will increase its marketing investments and sharpen its brand positioning to better differentiate itself from others in the mattress space.

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Amazon to offer custom deal feeds for Prime Day

RetailDive

The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.

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More Trending

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BuyBuy Baby stores likely closing after no buyers step forward

RetailDive

But the retailer’s brand name will probably live on after a New Jersey-based company bid on its intellectual property.

Retail 120
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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. Global beauty accelerator SuperOrdinary has helped emerging brands drive growth through branded ecommerce and marketplaces — from Amazon and beyond.

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5 Social Media Marketing Tools for Creative Entrepreneurs

Digital Doughnut

Take your social media campaigns to the next level with these 5 social media marketing tools. Plan, create, and publish social content that builds your brand.

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FTC revs up money transfer case against Walmart

RetailDive

The Federal Trade Commission revved up its case against Walmart last week, alleging the retailer facilitated fraudulent transactions, despite a court ruling setback in March.

Retail 90
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Benefits of Building an Online Brand Community

Smile.io

Community is at the core of successful DTC ecommerce brands like Blume, Pura Vida Bracelets, Allbirds, Cuts Clothing, (and many more brands). All these recognizable brands started small and have grown into viable businesses thanks to an online community. If you’re wondering why you should consider building an online community, we have some news for you—a brand community is essential to your sustainable growth.

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The Weekly Closeout: Snoop Doggie Doggs adds wholesale partners as the FTC takes on sponsored posts

RetailDive

The celebrity pet brand can now be found at retailers like Kohl’s and Petco, while the FTC is cracking down on deceptive endorsements and reviews.

Retail 94
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Hyundai Overtakes GM in U.S. EV Sales, But Tesla’s Dominance Continues

RetailWire

Hyundai Motor Group overtook General Motors in U.S. electric vehicle sales in the second quarter of 2023, as the South Korean automaker’s Ioniq 5 and Kia EV6 models gained popularity. Hyundai sold 29,542 electric vehicles in the U.S. during the quarter, up 182% from the same period a year ago, according to data from InsideEVs.

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Levi’s slashes guidance as lower-income consumers grow more price sensitive

RetailDive

While demand for denim remains strong, financial pressures on some households led to declines in the U.S., the brand’s largest market.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Self-Checkout Machines Are Getting Smarter, So Don’t Try to Cheat

RetailWire

Self-checkout machines have become increasingly popular in recent years, as they offer a convenient and efficient way to pay for groceries and other items. However, some people have tried to take advantage of these machines by cheating, such as by scanning cheaper items instead of the more expensive ones they actually bought. But retailers are.

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Christmas Tree Shops to shutter 72 remaining stores

RetailDive

Liquidation sales have already begun as the 1950s-era business winds down its footprint in bankruptcy.

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Why It Took a Civilian to Save the Military’s $85 Billion Retail Operation

RetailWire

The military’s retail operation is a massive $85 billion enterprise that provides goods and services to service members and their families around the world. But for years, the operation was plagued by inefficiency and waste. That’s where retired Navy Captain John Thompson came in. In 2018, Thompson was tapped to lead a sweeping reform effort.

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Digital Brands Group receives Nasdaq delisting warning

RetailDive

The DTC company was notified it is out of compliance with a minimum share price requirement and would not receive a 180-day grace period.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Can Data Science Enable You to Have Confidence in Your Creativity?

Dynamic Action

Summary Fashion designers can use data to understand customers, make smarter decisions, and choose aesthetic options. Data science offers predictability and certainty in navigating the evolving fashion market. Investment in analytics allows merchants to focus on creativity and improve decision-making and profitability. Data science helps identify trends, patterns, and customer preferences for better decision-making.

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Rails plans store in Washington, DC’s Georgetown neighborhood

RetailDive

The apparel brand in October will open the store along the neighborhood’s popular M Street, marking its ninth store globally.

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Right To Repair Laws: What You Need To Know

Blue Acorn

Have you ever damaged your phone or laptop and struggled to fix it? In many cases, when consumers encounter barriers […] The post Right To Repair Laws: What You Need To Know appeared first on Blue Acorn iCi.

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Sens. Warren, Booker Grill Bed Bath & Beyond on Severance Pay

RetailWire

Sens. Elizabeth Warren (D-Mass.) and Cory Booker (D-N.J.) grilled Bed Bath & Beyond executives on Wednesday about the company’s decision to pay millions of dollars in severance to its former CEO, Mark Tritton, even as the company was struggling financially. The senators sent a letter to Bed Bath & Beyond’s board of directors asking for.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Using A Fixed RFID Reader In Retail

Korona

A fixed RFID reader offers an array of advantages for retailers. Here is a detailed article about it's uses and applications.

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Turning U.S. Back-to-School Sales into Compelling Customer Experiences

RIS News

Retailers can make back-to-school about more than supplies.

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Petco Leverages Omnichannel Retail Solution in Latin America

RetailWire

Petco, a leading pet retailer in the United States, is expanding its omnichannel retail solution to its stores in Latin America. The company is partnering with Infor, a leading provider of enterprise software, to implement a new retail management system that will enable Petco to provide a seamless shopping experience for its customers across all.

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Exploring Google’s Search Generative Experience: What Does AI Mean For Ads?

Store Growers

Last Updated on July 7, 2023 For the past 25 years, Google’s been making our lives much easier by consistently delivering user-friendly platforms and innovative technology. And as all true Google fans know, they’re always one step ahead of everyone in the AI game. Less than two months ago, Google introduced its latest Search Labs innovation in generative AI – Search Generative Experience , commonly known as SGE.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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McDonald’s Removes Tomatoes from India Menus Due to Quality Concerns and Rising Prices

RetailWire

McDonald’s India has removed tomatoes from its menus due to quality concerns and rising prices. The company said that the tomatoes it was receiving were not meeting its standards, and that the prices had become too high. The removal of tomatoes has affected a number of McDonald’s items, including burgers, wraps, and salads. Customers who.

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Allbirds Launches Carbon-Neutral Sneakers

RetailWire

Allbirds, a leading sustainable footwear brand, has announced the launch of its first carbon-neutral sneakers. The new sneakers, called the M0. 0NSHOT, are made from a variety of sustainable materials, including merino wool, sugarcane-derived EVA, and recycled polyester. The M0. 0NSHOT sneakers are designed to have a net-zero carbon footprint. This means that the amount.

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Coca-Cola HBC Lifts Full-Year Profit Outlook

RetailWire

Coca-Cola HBC, the world’s largest bottler of Coca-Cola products, has raised its full-year profit outlook, citing strong demand for its products and improved pricing. The company said that it now expects to deliver organic revenue growth of 6-7% in 2023, up from its previous guidance of 5-6%. It also expects to deliver adjusted earnings per.