Wed.Aug 23, 2023

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The first step in mastering your cross-retailer eCommerce strategy

Profitero

The phrase "control the controllables" has gained popularity amid economic uncertainty. This mantra holds true for brands as they approach their cross-retailer eCommerce strategy. With today’s new digitally influenced shoppers, brands must take control to optimize their presence throughout retailer-owned eCommerce touchpoints. Why? Because consumers have become reliant on retailer websites for confidence, social validation, and certainty.

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Effective Email Marketing Campaigns for Ecommerce Success

Ecommerce Guru

In the speedy universe of computerized trade, where rivalry is wild and client abilities to focus are short, organizations need […] The post Effective Email Marketing Campaigns for Ecommerce Success appeared first on Ecommerce Guru.

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Heed The Warnings And Get Climate Risk On Your Risk Register

Forrester eCommerce

On August 14, 2023, a Montana state court found that Montana violated the plaintiffs’ constitutional right to a “clean and healthful environment” by promoting the use of fossil fuels without factoring for the effects of greenhouse gas emissions (GHE). It sets legal precedent for similar cases already filed in other states.

Other 370
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The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers. That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience.

Apparel 245
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Announcing The Forrester Wave™: Content Management Systems, Q3 2023

Forrester eCommerce

The Forrester Wave™: Content Management Systems, Q3, 2023 helps buyers select a next-generation content management system that will delight, convert, and further engage consumers through anticipatory digital experiences.

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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute. The Home Depot is tapping into this value by creating a branded content destination to support young homeowners.

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Information Overload: Don’t Let Self-Checkouts Become a Chokepoint

Retail TouchPoints

For retailers, self-checkout is something of a double-edged sword. There’s no doubt the technology can bring tremendous benefits, such as allowing more customers to pay at the same time, thus reducing wait times without having to staff additional cashier stations. Moreover, customers seem very receptive to self-checkout, with 73% noting that it feels much faster than a traditional cashier.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. The realm of personalization is evolving at a rapid pace, empowering brands to deliver tailored experiences that drive engagement and boost conversions.

eCommerce 127
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Dick’s, Lowe’s, Target Execs Cite Theft’s Impact on Financial Results and Safety

Retail TouchPoints

While shrink is far from a new problem in retail, the impact of theft — particularly large-scale operations run by organized retail crime (ORC) rings — has been garnering the attention of executives at some of the country’s largest retailers, including Lowe’s , Target and Dick’s Sporting Goods. The National Retail Federation’s 2022 Security Survey found that shrink costs retailers nearly $100 billion annually and that retailers, on average, saw a 26.5% increase in theft attributed to ORC in 2021

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Selecting the Ideal FBA Prep Service for Amazon Sellers: The Top 15 of 2023

Algopix

Selling on Amazon through the Fulfilled by Amazon (FBA) program can be incredibly lucrative. With access to Amazon’s vast customer base and efficient fulfillment services, it’s no wonder that many entrepreneurs are diving into the world of e-commerce. However, successfully navigating the complexities of the FBA program requires careful planning and preparation.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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La-Z-Boy Deploys Omnichannel ‘Listening’ Solution to Boost Understanding of Shopping Behaviors

Retail TouchPoints

Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customer loyalty. The Experience Improvement (XI) Platform from InMoment is designed to help La-Z-Boy team members listen, learn and act on various data signals within the business and uncover ways to improve omnichannel customer experiences.

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LOOKFANTASTIC Launches New Foundation Finder Tool

365 Retail

LOOKFANTASTIC has announced the launch of its groundbreaking data-driven ecommerce beauty tool designed to match customers with their perfect foundation shade, the LOOKFANTASTIC Foundation Finder. The LOOKFANTASTIC Foundation Finder combines cutting-edge technology with scientific precision to bring the in-store, personalised shade-matching experience online.

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Retail’s Future is Phygital

Retail TouchPoints

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Retailers need to make sure their in-store and online spaces can meet those demands.

Travel 213
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LEGO Plans Expansion in Trafford Centre, Cementing Greater Manchester Presence

365 Retail

The globally renowned toy brand, LEGO, has unveiled its plans to launch a new outlet in Trafford Centre. This strategic move is set to mark its second flagship store in Greater Manchester, adding to its existing retail space in the bustling Arndale shopping precinct. The iconic toy company is no stranger to Trafford Centre, already being the home to the much-loved LEGOLAND Discovery Centre, which has become a cornerstone of attractions in the area.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Macy’s Experiences Second-Quarter Losses, Small Format Location Expansion

RIS News

Macy’s reported weaker second-quarter earnings, shedding light on reduced consumer spending, named a chief customer and digital officer, and announced small-format expansion plans.

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Bath & Body Works loyalty members now make up 75% of US sales

RetailDive

The program has ballooned to 38 million members in one year. The retailer also opened 30 new off-mall stores in Q2 as it looks for growth.

Retail 92
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Shrink and Retail Crime: Lowe’s, Macy’s, Dick’s, and More Discuss Problems and Solutions

RIS News

Dick’s Sporting Goods revealed this week shrink represented a third of its merchandise margin decline and blamed organized retail crime. RIS reports on what retailers across the board are saying about theft and shrink.

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Foot Locker sales fall nearly 10% as it weathers ‘tougher than expected’ year

RetailDive

CEO Mary Dillon said the start of the back-to-school season was weaker than expected as lower-income shoppers stay cautious.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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PacSun Enhances Omnichannel Shopping Experience

RIS News

PacSun is upgrading its POS system, with a view to bringing the omnichannel experience to a broader segment of customers. Get the details.

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Kohl’s Q2 profits plunge 60%

RetailDive

Tight cost control helped keep the department store in the black. But sales fell and customers remain under pressure.

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Weight Loss Drugs Boost Sales at Retail Pharmacies, but They May Not Help Profits Much

RetailWire

Retailers with pharmacy businesses like Walmart, Kroger, and Rite Aid have reported increased demand for prescription weight loss drugs, such as Novo Nordisk’s Wegovy and Ozempic, which helped boost sales for the second quarter. However, analysts note that these popular treatments, known as GLP-1s, have low gross margins, making them minimally profitable for retailers.

Retail 75
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Peloton recall dings growth in Q4

RetailDive

The company — which saw revenue decline 5% year over year — experienced larger-than-anticipated costs after enacting a bike seat post recall in May.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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PacSun Enhances Omnichannel Shopping Experience

RIS News

PacSun is upgrading its POS system, with a view to bringing the omnichannel experience to a broader segment of customers. Get the details.

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Infant formula brand ByHeart enters Target, plans DTC relaunch

RetailDive

The brand halted production after it voluntarily recalled some products in December due to concerns over possible cross-contamination.

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Kum & Go Unveils New App and Loyalty Program

RIS News

The convenience store retailer has revamped its mobile app and loyalty capabilities. Get the details.

Mobile 86
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6 Shopify Apps that Integrate with Smile.io

Smile.io

What apps are in your ecommerce stack? An ecommerce stack is the collection of different apps you have added and actively use on your ecommerce platform, needed to run your ecommerce business. Ecommerce stacks vary by platform (Shopify, BigCommerce, Wix, etc.)—but the apps function the same to run your business efficiently and smoothly. From implementing a Shopify app that captures reviews to an app that allows you to provide subscriptions to your customers, to apps that help with post-pu

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Sephora Rolls Out Contactless Payments at U.S. Stores

RIS News

The beauty retailer will now accept payment via employee devices in select U.S. stores. Get the details.

Retail 76
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Future Proofing Your Event Business

Canadian Special Events

Future-proofing your career is about establishing a digital personality that meets your audience long before you do. Future-proofing your event career starts by acknowledging that our society has gone through a massive disruption that’s changed almost everything we do, from how we shop to how we gather, celebrate, meet, and market. Absent our usually busy days, we were forced to look hard at ourselves, our careers, and our chosen path.

Events 52
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The Future of Generative Models: Exploring AI's Next-Gen Generative Possibilities

Digital Doughnut

Generative AI has become a hot topic, as you must know if you've been following the rapidly changing tech world. We frequently hear about innovative designs like ChatGPT and DALL-E, among others.

Other 52
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Citizen’s Spectacular US VinFast Launch

Canadian Special Events

Though well known in its homeland, VinFast needed to build its reputation in the U.S. quickly and with a clear message to garner support for both the brand and the slate of cars scheduled to be sold in the market. The Grand Store Opening project allowed Citizen to make VinFast more than a curiosity – it made them a brand worth taking note of and giving serious consideration for purchase.

Events 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.