Tue.Apr 18, 2023

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What is Product Bundling?

GetElastic

As a merchandiser, you aim to sell more products and earn more revenue. You have many tactics at your disposal to accomplish this including the broad buckets of marketing, branding, sales, and product merchandising. One specific product merchandising tactic proven to increase average order volume (AOV) is product bundling Product bundling comes with substantial benefits for brands and consumers.

Games 78
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The Emerging Role Of The Field Sales Coach: A Success Story

Forrester eCommerce

Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst.

B2B 370
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Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Retail TouchPoints

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People Officer and General Counsel & Corporate Secretary. The retailer also has named a new COO. Bryan Muehlberger, previously CIO of The Beachbody Company and Red Bull , will oversee all digital and information technology as Vuori’s CIO, including digital commerce and retail store technology.

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Oh, What A Crisis Can Do!

Forrester eCommerce

It’s not proven that Winston Churchill said “Never let a crisis go to waste.” But whoever said it, they could have been talking about chatbot deployments. Our world is littered with unloved chatbots, useless offerings that deliver horrible experiences and are used by no one. Typically, this is the result of trying to boil the ocean, overthink things, and attempt to create the perfect chatbot right out of the gate.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Walmart Introduces Renewable Natural Gas Engine into its Transportation Fleet

Retail TouchPoints

Walmart has advanced its commitment to a zero-emissions transportation fleet with the debut of a 15-liter compressed natural gas engine that will be incorporated into Walmart’s vehicles. The X15N engine, supplied by Cummins and fueled by Chevron , uses compressed natural gas (CNG) linked to renewable natural gas. The first truck will make an inaugural trip from Indiana to California with pit stops along the way to refuel at Chevron stations.

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Convincing Customers To Share “More Data”: A CX NA Sneek Peak

Forrester eCommerce

“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.

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Autonomous Workplace Assistants Get A Boost From Generative AI

Forrester eCommerce

Autonomous workplace assistants (AWAs) are intelligent agents that use embedded monitoring, conversation, detection, and decisioning to complete a workplace activity, often without central orchestration. The interesting part is that AWAs become real coworkers. They act more independently than robotic process automation (RPA), your basic automations that carve out short, repetitive human tasks.

Customer 195
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Road Runner Sports Ties Digital Signage to its VIP Loyalty Experience

Retail TouchPoints

Road Runner Sports is enhancing its in-store experience and streamlining sales associates’ duties with digital signage introduced in partnership with Creative Realities. Members of Road Runner’s VIP loyalty program can get a personalized in-store experience using the displays, including a welcome video and a digital queue tracker that lets them continue shopping while they wait for notification that an associate is free to assist them.

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The End Of The Monolithic CMS

Forrester eCommerce

Now Live: A Strategic Technology Selection Guide For Content Management Systems (CMSes) And The Content Management Systems Landscape, Q2 2023 Through innovations in “headless” experience delivery capabilities over the last several years, CMSes have undergone a renaissance with their role and capabilities in digital experience delivery for enterprises.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. Noor Agha thinks it’s time for a change, or to use his word, an “evolution.” His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. , Essence , Honest and Gwyneth Paltrow’s Goop , and 2 million users are logging an average of 35 million video views each month.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Three Steps To Build A Business Case For Inclusive Design

Forrester eCommerce

Businesses that create inclusive products, services, and experiences can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. Unlocking these benefits requires an intentional approach to inclusive design, something most firms lack due to low organizational understanding of why inclusive design matters and limited funding.

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Sock it to Them! Eastern Mountain Sports Promotes Circularity with Sock Give-Back

Retail TouchPoints

Timed to coincide with Earth Day, Eastern Mountain Sports (EMS) is once again participating in the Smartwool Second Cut project. During the month of April, EMS will accept shoppers’ used, clean socks (of all brands) that will then be recycled into new products via a partnership with Material Return. All 20 EMS stores, located in seven Northeastern states, will participate.

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What Is WASM, And Why Does It Matter To The Enterprise? (Part 2 Of 2)

Forrester eCommerce

Happy Cloud Native WASM Day, Europe 2023, part 2! In celebration, I present an interview with Liam Randall and Bailey Hayes from Cosmonic about web assembly. Liam and Bailey discuss the evolution of enterprise computing, from servers to VMs to containers and now to WASM.

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Shipping Marks: A Guide To Marking And Labeling Shipments

My Wife Quit Her Job

When importing goods from overseas, it's crucial to label your cargo with the correct shipping marks to ensure they reach their destination quickly and safely. In this article, I explain what shipping marks are and how to properly label your cargo to ensure a smooth and successful international shipment. The post Shipping Marks: A Guide To Marking And Labeling Shipments appeared first on MyWifeQuitHerJob.com.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Taking WebAssembly/WASM To The Enterprise And Beyond

Forrester eCommerce

There is a lot of hype about WebAssembly (WASM), and figuring out what this new technology is and how it can be used effectively is not an easy task. Andrew Cornwall and I have been looking at the technology to understand how it will work in the enterprise and enterprise edge.

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Introducing a New Product: A Guide

Wiser

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. The Harvard Business School says that 30,000 new products are introduced to the market each year, and according to Mckinsey & Company , less than 50 percent of those launches achieve their target business goals.

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Exemplifying B2B Excellence: Forrester’s 2023 Programs Of The Year Award Winners

Forrester eCommerce

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

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Streamline Shopify Theme Review: Is it Worth the Cost?

Ecommerce Platforms

In today’s Streamline Shopify theme review, we’re taking a closer look at the components, features, and capabilities of a popular premium theme for ecommerce store owners. The Streamline theme is one of a wide selection of premium themes available on the Shopify marketplace today. Created by the popular Archetype Themes company, Streamline is a sleek and modern theme, packed with useful tools for online selling.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Announcing Our Return On Integration Honorees For This Year’s B2B Summit North America

Forrester eCommerce

Meaningful cross-functional alignment fuels B2B growth and success. At this year’s B2B Summit North America, our three B2B Return On Integration Honors recipients will share their stories and offer firsthand insights to achieving alignment.

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How to create Mother’s Day emails and popups [with 6 examples]

Omnisend

Reading Time: 5 minutes Mother’s Day is one of the most special events on the calendar—a dedicated day to collectively show the important women in our lives what they mean to us, and to treat them to a day of extra consideration. It’s also a significant occasion for ecommerce brands, representing a major shopping event: Mother’s Day spending increased from $15.7million in 2007 to a planned $31.7million in 2022.

Gifts 109
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Purpose-Built Tools Fuel The Customer Success Growth Engine

Forrester eCommerce

Customer success platforms are purpose-built to support customer success's objective of retention and expansion.

Customer 195
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The Complete Guide to The sale price Attribute In Google Product Feeds

Store Growers

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. The sale_price_attribute might be the advantage you are looking for. In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What Is WASM, And Why Does It Matter To The Enterprise? (Part 1 Of 2)

Forrester eCommerce

Happy Cloud Native WASM Day, Europe 2023! In celebration, I present an interview with Matt Butcher from Fermyon about web assembly and what it brings to modern application programming.

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eBay Global Shipping Program: The Ultimate Guide for International Sellers

Algopix

In today’s global economy, selling products online has become an essential part of many businesses. eBay, one of the largest online marketplaces, offers sellers the opportunity to reach a worldwide audience through its Global Shipping Program. This program simplifies the international shipping process, allowing sellers to ship their items to a domestic shipping center, where eBay takes care of the rest, including customs forms, duties, and taxes.

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What’s new: Omnisend’s April 2023 updates

Omnisend

Reading Time: 4 minutes With Easter having been and gone, we’re now firmly in the spring season—and that means it’s the perfect time to do a little cleaning and look ahead to new growth throughout the rest of the year. And of course, we’ve got just what you need to help you: Clean your subscriber list (and possibly reduce your costs) Enhance your automations with brand new triggers Optimize your newsletters Excited to find out?

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Three years after acquiring it, Lululemon could sell Mirror: Bloomberg

RetailDive

The home fitness maker has been a drag on the athletic retailer’s performance, and hardware sales disappointed in Q4.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to use Apple Business Manager to manage App licenses

Jamf on Retail

Learn how to manage the entire application lifecycle with Apple Business Manager. From purchase to licensing to deployment across your infrastructure. Discover app assignments and how Apple and Jamf flexibly allow users and MacAdmins to have all the software they need to remain productive available and up-to-date.

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PrettyLittleThing CEO steps down

RetailDive

Founder Umar Kamani is leaving after twelve years, but will continue to support certain projects while the brand searches for a replacement.

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Sheetz drops gas prices to $1.85 a gallon

RetailWire

Sheetz is selling E85 for $1.85 a gallon through April 30 at its more than 375 convenience stores in Maryland, North Carolina, Ohio, Pennsylvania, Virginia and West Virginia. The national average price for a gallon of E85 gas is $3.074.

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David’s Bridal is prepared to liquidate if it can’t find a buyer

RetailDive

Even if the retailer does stay in business under new ownership, it’s likely to shrink its fleet of nearly 300 stores.

Retail 105
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.