Fri.Jul 21, 2023

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What Kind of Rewards Program Should Your Brand Use?

Smile.io

Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have changed the face of ecommerce and as a result, rewards programs have had to change with it. Today, a brand’s rewards program can consist of a number of different reward systems like points, punch cards, VIP tiers, and referrals.

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Macy’s Kicks off Private Label Transformation Strategy with First New Brand

Retail TouchPoints

Macy’s has unveiled the first of four new private label brands it plans to roll out through 2025 as the department store reimagines its private label offerings. The new brand, called On 34th in homage to the location of the brand’s historic NYC flagship, features apparel and accessories “designed for women, by women.” With On 34th and the three other new brands it plans to introduce, Macy’s is aiming to make its private label offerings more “customer-centric,” the company said in a statement.

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478: Stop Overpaying For Shopify Apps! Here’s An Optimal Shopify Store Setup – Family First Friday

My Wife Quit Her Job

In this episode, I discuss a Shopify store setup that gives you the biggest bang for your buck, revealing the ONLY apps you truly need to maximize efficiency, drive sales, and turn your store into a success story. Most people get overwhelmed with too many Shopify apps but these are the only ones you need. What You’ll Learn Why having too many Shopify apps is bad A prioritized list of essential apps The average number of apps used by Shopify store owners List Of Apps Klaviyo Postscript Ship

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Coachtopia Pop-Up Opens in SoHo NYC

Retail TouchPoints

Coach has unveiled a new Coachtopia store experience in New York City’s SoHo. The pop-up, which is inspired by the circular-focused sub-brand that launched earlier this year, is designed to bring the “imaginative and playful spirit” of today’s consumer into a unique space that also represents the Coachtopia brand. Located on the bottom floor of the Coach SoHo store, the Coachtopia pop-up features architectural elements that aim to highlight the brand’s circular design philosophy.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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My Favorite Reason to Bring UC and CC Together

Forrester eCommerce

My favorite thing we uncovered in our research is a use case where brands use the shared UC and CC infrastructure to blur the lines between remote offices and a centralized contact center, resulting in better customer experiences and more efficient customer service.

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Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Retail TouchPoints

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would be an understatement: some have called it a “Twitter killer” while others have called it a mere copy-cat. But folks on both sides of the aisle rushed to see what the hype was all about, and the platform gained a staggering 10 million signups in the first seven hours of launch, and 100 million users in just five days.

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3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end.

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Why Third-Party Data Isn’t Going Anywhere…

Forrester eCommerce

Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Circana, Acxiom, TransUnion, Nielsen). Use of third-party data is nearly universal.

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Walmart+ Cuts Membership Fee 50% for Customers on Government Assistance

Retail TouchPoints

Walmart has introduced Walmart+ Assist for customers receiving government assistance, providing memberships for half the regular fee: $6.47 per month or $49 per year. The program is available to both new and existing Walmart+ members, and the latter group will receive a prorated fee when they sign up for the program. The retailer is using SheerID to verify members’ status and eligibility for the discount.

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5 Baby Boomer Stats Marketers Need to Know

Sailthru

Contrary to the well-worn stereotype, Baby Boomers are ultra tech-savvy. This generation spends two additional hours online per day when compared to their Gen Z counterparts and 108 minutes daily on social platforms like Facebook and Instagram. Now between the ages of 57 and 75, Baby Boomers hold 53.2% of the wealth in America or nearly $60 trillion in spending power.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Schnucks Deploys ‘Caper Carts’ to Provide Checkout on Wheels

Retail TouchPoints

Schnuck Markets has extended its partnership with Instacart to introduce Caper Carts, which use AI and computer vision to automatically identify items shoppers put into them, allowing shoppers to then skip the line and check out using the cart technology. The supermarket retailer will roll out the smart carts at select St. Louis Schnucks stores this fall, with a broader rollout planned for later this year.

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Scenes from the First GroceryTech 2023

RIS News

The first annual GroceryTech event gathered grocery and technology executives for three days of networking, education, and fun. See photos that emerged from the captivating event.

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Interactive Video Advertising Draws in New Lottery Players

Retail TouchPoints

When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did they win? We’ve all sat and watched the local news in awe at winners standing in front of local gas stations with an oversized check. We ask ourselves — what kind of lottery ticket or scratch-off did they buy, and how can I play to have a chance to be next?

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As student debt relief ends, millions of consumers will have $300 less each month to spend at the holidays: report

RetailDive

Peloton, HomeGoods and Old Navy, along with most apparel and department stores, will be among the hardest hit, according to Earnest Analytics.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Pacsun Debuts Activewear-Focused Store PAC1980 at Mall of America

Retail TouchPoints

Photo courtesy of Pacsun Photo courtesy of Pacsun Photo courtesy of Pacsun Photo courtesy of Pacsun Photo courtesy of Pacsun Photo courtesy of Pacsun Youth lifestyle brand Pacsun has opened a new retail format dedicated to and named after its new activewear collection, PAC1980. The collection launched earlier this year and was an immediate success, with several styles selling out.

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Bubble expands to all Ulta stores

RetailDive

The DTC skin care brand’s partnership with the beauty retailer, which first began in November, adds to its growing roster of wholesale accounts.

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Talent Wars Fuel Increase In Worldwide IT Spend: Gartner

RIS News

Worldwide IT spending is projected to grow 4.3% year over year in 2023, according to Gartner’s latest forecast, as CIOs shift spending to automation in part due to challenges with recruiting and retaining tech talent.

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Brooklinen co-founder steps down as CEO

RetailDive

Rich Fulop, who has led the DTC bedding brand since its inception in 2014, will remain a board member. A search is underway for a permanent replacement.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Amazon Expands Palm Payments to All Whole Foods Stores

RIS News

Palm payments will soon be available at all Whole Foods locations nationwide.

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Whole Foods to deploy Amazon One chainwide

RetailDive

The specialty grocer plans to offer the palm recognition and payment system at its more than 500 stores by the end of 2023.

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Aesop Unveils New Sanctuary at Marylebone High Street

365 Retail

Following a ten-year tenure in its musk-tinged shop, Aesop has transitioned to a new, larger property on Marylebone High Street. The brand’s in-house design team has transformed this corner location into a tranquil sanctuary, with inspiration drawn from the peaceful gardens and stately architecture distinctive of the Central London neighbourhood of Marylebone.

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The Weekly Closeout: Pacsun opens dedicated activewear store, FTC proposes new guidelines for mergers

RetailDive

The Pac1980 store will open at the Mall of America, while the Federal Trade Commission and Justice Department unveiled changes to M&A guidance.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Vans World Reaches 100 Million Visits on Roblox

365 Retail

Vans World has surpassed 100 Million visits on Roblox, a global immersive platform where millions of people connect and communicate daily. In Vans World, users design every aspect of their avatar and skateboard, shred their favourite virtual skate spots and compete against each other in interactive challenges. It encapsulates the “Off The Wall” spirit perfectly, promoting self-expression, creativity, and exploration – which is why it continues to capture the imagination of millions.

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Walmart rolls out half-price Walmart+ memberships for people on government assistance

RetailDive

The retailer's expansion into servicing financially stressed customers may give it an even larger share of America's grocery market.

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Is Outsourcing Software Development the Right Choice for Your Business? Weighing Risks and Rewards

Digital Doughnut

Outsourcing software development has become a popular choice for businesses seeking to save on costs, gain access to specialized expertise, and improve efficiency. However, it is not without its risks.

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Tula CEO steps down

RetailDive

Savannah Sachs is exiting after five years in the position. The move follows the brand's 2022 acquisition by Procter & Gamble.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Leveraging AI in the Fashion Industry

Retalon

AI, a technology once thought to belong solely in the realm of science fiction, is now reshaping industries, including the world of fashion. The post Leveraging AI in the Fashion Industry appeared first on Retalon.

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Carhartt expands its resale program to allow mail-in trades

RetailDive

The workwear brand’s Reworked partnership with Trove will allow it to reach customers throughout the U.S. by the end of 2023.

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Plans for the World’s Largest Costco Warehouse Are Under Review, but Customers Would Only Be Able to Shop in Part of It

RetailWire

Costco plans to build the world’s largest warehouse in Fresno, California, spanning 241,342 square feet, surpassing the current record held by a location in Salt Lake City, Utah. However, not all the space will be accessible to shoppers, as about 47,000 square feet will be dedicated to e-commerce fulfillment, an area where Costco has been.

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How To Start a Bike Shop: The Ultimate Guide

Korona

Learn how to start a bike shop with our detailed guide.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.