Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
Retail TouchPoints
JULY 24, 2023
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. With 4.74 billion social media users globally active daily on platforms like Facebook , Instagram , TikTok and Snapchat , social commerce is expected to drive revenues of $492 billion this year, according to Global Payments.
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