Mon.Jul 24, 2023

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. With 4.74 billion social media users globally active daily on platforms like Facebook , Instagram , TikTok and Snapchat , social commerce is expected to drive revenues of $492 billion this year, according to Global Payments.

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One Destination, Many Paths: The Content Engagement Solutions Landscape

Forrester eCommerce

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369
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TikTok Furthers Commerce Ambitions with BNPL Partnership in Malaysia

Retail TouchPoints

TikTok has teamed up with buy now, pay later service Atome to offer installment payments on its ecommerce marketplace in Malaysia, CNBC reports. The new partnership will help “drive growth” and “enable merchants and small businesses to offer their customers a convenient and flexible payment option,” said Jonathan Low, Ecommerce Lead for Strategy and Special Projects at TikTok Shop in a statement to CNBC.

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For Most Twitter Users “X” Won’t Mark The Spot

Forrester eCommerce

Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers.

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What Can Sisyphus Teach Marketing About The Importance Of Retention?

Forrester eCommerce

What can marketing learn from Sisyphus about the importance of retention? Sisyphus, the king of Corinth in Greek mythology, incurred the wrath of the gods and was condemned by Hades to an eternal punishment.

Marketing 195

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Best 20 Product Information Management Systems for eCommerce in 2023

Algopix

In the dynamic world of eCommerce, managing product information effectively is paramount to success. As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. This is where Product Information Management Systems (PIM) come into play. In this comprehensive article, we will explore the ins and outs of PIM and its impact on eCommerce businesses.

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Brooks Running Speeds Up Sustainability Efforts with New Resale, Supply Chain Traceability Initiatives

Retail TouchPoints

Performance running footwear and apparel company Brooks Running has launched two new initiatives to enhance its sustainability efforts — a recommerce program powered by Trove and a partnership with TrusTrace to support its responsible sourcing initiatives. New Resale Program will Fund Other Sustainability Efforts Photo courtesy of Brooks Running The new ReStart recommerce program will see gently used Brooks footwear refurbished and resold, advancing the company’s goal of extending the life of Br

Supplies 209
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Smart Marketers Use Affiliates Strategically, Thoughout the Funnel

Digital Doughnut

While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their data-led decisions, made possible by the latest technology, are driving up ROI to levels other channels can only dream of.

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Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.

RetailDive

Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?

Retail 89
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Revolutionizing the Attention Economy with AI

Digital Doughnut

Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech. We'll explore topics like data privacy, customer experience, diversity, changing consumer behaviour, sustainability, and artificial intelligence. Our inaugural feature spotlights Dragonfly, an AI platform revolutionizing creative testing and analytics for major brands like Diageo, Haleon, and Craft, IPG's creative agency network.

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Best 20 Order Management Systems for eCommerce: Streamlining Your Operations

Algopix

In the fast-paced world of eCommerce, managing orders efficiently is crucial to the success of any online business. This is where Order Management Systems (OMS) come into play. An OMS is a comprehensive software solution designed to streamline and optimize order processing, inventory control, and customer interactions, providing a seamless shopping experience for buyers and boosting operational efficiency for sellers.

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Amazon phasing out plastic mailers and working to reduce e-commerce packaging

RetailDive

While 92% of its packaging material weight in the U.S. and Canada is recyclable curbside, Amazon intends to further eliminate hard-to-recycle materials and has seen a boost in deliveries that ship in their own containers.

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Lowe's and Petco Strengthen Retail Partnership Through Store-in-Store Expansion

RIS News

Lowe’s and Petco are deepening their partnership, building out existing shop-in-shop models to include almost 300 locations across the U.S.

Retail 97
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 reasons why VPs of Supply Chain should be investing in an AS/RS solution

RetailDive

As VPs of Supply Chain for retail companies plan for the future, investing in AS/RS presents an innovative strategy for expanding the potential of their warehouse operations.

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Estée Lauder Confirms Data Breach

RIS News

The Estée Lauder Companies Inc. confirmed a data breach and partial systems shut down and is currently working to understand the full scope of the data obtained.

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How adaptive asset-light retail models can engage Gen Z’s shopping habits

RetailDive

How retailers are adapting their go-to-market models, in order to maximize their relevance to Gen Z’s shopping preferences.

Retail 88
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The First Annual GroceryTech Conference Dives Into Scaling With Personalization, Captivating Grocery and Technology Executives

RIS News

GroceryTech 2023 marks the first time the Progressive Grocer and RIS News communities came together to ponder the next evolution of the grocery industry, and the response was overwhelming.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Abercrombie & Fitch opens new Fifth Avenue storefront

RetailDive

The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.

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Google Discovery Ads Guide: Best Practices for Campaigns

CPC Strategy

Are you trying to grow the top of your funnel, but having problems with the quality of traffic you receive? Advertising outside of search typically means you’re going to have a harder time connecting to someone with strong buyer intent, even if you use the Google Display Network.

Mobile 70
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Gap Inc. taps Alo Yoga president to lead Athleta

RetailDive

Chris Blakeslee led the growing DTC fitness brand and its sibling Bella Canvas basics company for nearly six years.

86
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In-store operations technology leader, Retail Insight, eyes accelerated international growth

365 Retail

Now processing over 10% of the global grocery sales data, Retail Insight , the leading provider of in-store operations execution software, is targeting its next growth phase, consolidating its position as a global technology leader, while expanding into new territories, supported by a series of senior hires. Having added several new major clients in 2022, including US health food grocer Sprouts, Retail Insight now works with more than 30 of the world’s leading grocers, supermarket brands and CP

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Period care brand August appoints marketing VP

RetailDive

Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence.

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BOSS launches new-look space at Liverpool ONE

365 Retail

Grosvenor has announced that German premium fashion brand, BOSS, has officially launched its new-look space on Liverpool ONE’s Paradise Street, following its relocation and significant upsize announcement last year. In a strategic move to elevate the experience at one of BOSS’s best-performing locations, the relocation signals a 130% upsize in the total trading area, with the 13,500 sq ft flagship store providing even greater capabilities to showcase the brand’s premium apparel.

Fashion 52
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Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL

RetailDive

The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.

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The North Face and JOSEPH have signed for new London stores on Regent Street

365 Retail

GPE has announced today that VF Corp, which trades as The North Face, the quality outdoor clothing brand, has signed a lease to expand its global flagship, located at Walmar House, 288-300 Regent Street, W1. The clothing brand’s new space comprises approximately 10,000 sq ft across the ground and basement floors, which will increase its retail footprint by 33%.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Chewy names interim CFO to replace retiring Mario Marte

RetailDive

Marte is stepping down from the pet retailer later this month. He helped take the e-commerce company public in 2019.

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Colour-Centric Home Decor Brand Lick launches on B&Q’s diy.com

365 Retail

Lick has officially launched online at diy.com , B&Q’s website, with a first-of-its-kind shopping experience that will heighten the experience of colour discovery and selection for decorators. B&Q is partnering with the colour-centric home decor brand on a shared mission to help make it easier for the modern decorator, by offering unique online help and advice that supports and inspires decorators to transform their home with colour confidence.

Arts 52
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BuyBuy Baby IP buyer wins bid on 11 store leases

RetailDive

The move may position online retailer and vendor Dream on Me to expand into brick-and-mortar operations.

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Unveiling the Finest in Global Design and Display: Creative Retail Awards Reveal Shortlist for 2023

365 Retail

The Creative Retail Awards are delighted to announce the Shortlist for the 2023 Awards. The Shortlist presents some of the very best in global retail, leisure, and hospitality design & display with projects including Flannels, Gaucho, Selfridges, Myriam K, Hamleys, Nike and many more. The panel of Judges found it even tougher than usual this year to Shortlist the entries, with exceptional quality submitted from all corners of the globe; from North America, across Europe, South Africa, and t

Leisure 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.