Mon.Jul 31, 2023

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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

Improving productivity is a constant goal for businesses of all sizes. However, the saying, “Time Is Money” means that companies (individual employees) will need to do more, in a shorter amount of time, to increase productivity. No matter how driven and talented your coworkers may be, they don’t have a second brain or a third arm. Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand.

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What Type Of Intent Data Provider Is Best For Your B2B Business?

Forrester eCommerce

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370
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Amazon Nearly Quadruples Same- and Next-Day Prime Delivery Volume Over 2019

Retail TouchPoints

Amazon said it hit its fastest Prime delivery speeds ever last quarter, with more than half of Prime member orders in the 60 largest U.S. metro areas arriving on the same or next day. So far this year the company has delivered more than 1.8 billion units to U.S. Prime members the same or next day, nearly 4X the number of orders delivered at those speeds by this point in 2019, according to Doug Herrington, CEO of Worldwide Amazon Stores.

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Conversation Intelligence Is The Key To Unlocking Sales Productivity

Forrester eCommerce

This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates.

Blog 370
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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IHL Study: Inventory Distortion Will Cost Retailers $1.77 Trillion in 2023

Retail TouchPoints

Inventory distortion, whether it’s out-of-stocks or overstocks, are a huge and costly challenge for retailers and suppliers, and too often a source of great inconvenience to consumers. A recent study by IHL Group projects that the global cost of inventory distortion in 2023 will be $1.77 trillion — bigger than the combined retail GDP of all of Latin America.

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Think You Know POS? You Might Be Surprised.

Forrester eCommerce

Our newly published Vendor Landscape for Point of Service (POS) lists the 18 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today. Read this blog for an early look at our findings.

POS 195

More Trending

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Welcome To The Data-Deprived Future Of Frontline B2B Marketing

Forrester eCommerce

Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. Google plans to deprecate third-party cookies for 1% of Chrome users in Q4 2024, and it has plans to phase out third-party cookies completely beginning in Q3 2024.

B2B 195
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GameStop Taps Insider to Replace Departing CFO

Retail TouchPoints

GameStop will replace its departing CFO Diana Saadeh-Jajeh with Daniel Moore, who will take on the roles of Principal Accounting Officer and interim Principal Financial Officer effective Aug. 11, 2023. The troubled retailer reported a $50.5 million loss in Q1 2023 and fired its then-CEO Matt Furlong in June 2023. Saadeh-Jajeh had only been on the job for a year.

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Maximizing Retail Returns Strategies Beyond Margin Recovery

Forrester eCommerce

A strong return strategy lets digital business leaders enhance their brand’s reputation, win new customers, and achieve greater customer lifetime value.

Retail 195
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Walmart and Rubi Labs Pilot Textiles Made with Captured Carbon

Retail TouchPoints

Walmart and Rubi Laboratories have launched a pilot to test whether usable textiles can be developed from captured carbon emissions generated by manufacturers and facilities in the Walmart supply chain. “When I toured the Rubi facility earlier this year, I got to see their carbon capture process firsthand, and it felt like magic, this creation of something seemingly out of thin air,” wrote Andrea Albright, EVP of Sourcing at Walmart in a blog post.

Supplies 227
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. In today’s bustling scenario, it’s important that you stand out from the crowd. But how can you achieve this edge?

eCommerce 130
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How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Retail TouchPoints

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click and data-driven. This decision has major ramifications for brands and retailers. Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a b

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Effective SEO Techniques To Drive E-Commerce Traffic This Thanksgiving Weekend

lateshipment

The holiday season is nearing and e-commerce businesses are gearing up to make the most of it. Looking to stay ahead of the competition? Get a head start with proven SEO techniques that enable you to get to your customers first and help you increase traffic and ultimately sales. Here are some things that you can expect inside: Ways to optimize your website for relevant keywords throughout your content, titles, and metadata so that people can find you when they search for those terms.

eCommerce 130
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How to Effectively Monitor Planogram Compliance

Wiser

In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. This is where planogram compliance comes into play. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Its main aim is to maximize sales and minimize wasted space.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

Digital Doughnut

You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist affiliate marketing agency Gen3 Marketing, in conjunction with London Research.

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Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2023

CPC Strategy

Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores.

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Walmart aims for affordable, sustainable clothing with carbon capture tech pilot

RetailDive

A test with Rubi Laboratories seeks to integrate carbon capture technology across the retail giant’s supply chain and produce affordable apparel from the emissions.

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Holiday Ecommerce Strategies

ROI Revolution

US retail holiday season sales are expected to surpass $1.3 trillion in 2023. Your holiday ecommerce strategy could mean the difference between plateaued year-over-year numbers or transformational business growth. Are you prepared to exceed your brand’s goals this holiday season? In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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In the Headlines: DSquared2 Partners with ESW and Astound to Grow DTC Channel

ESW

Italian luxury brand DSquared2 launched its flagship DTC ecommerce presence this week. ESW is proud to partner with DSquared2 as they pursue growth and expansion. ESW delivered a go-live plan and an ecommerce solution that delivers an exceptional customer experience across the value chain including checkout, payments and logistics and reverse logistics.

Channel 78
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How Does Walmart’s New Predictive Targeting Help Brands Reach Buyers?

CPC Strategy

Walmart Connect is excited to introduce two brand new predictive targeting options for Display Self-serve, now available within the custom audience builder. We spoke with our internal experts at Tinuiti to gain a deeper understanding of the potential impact of these two new features for brands advertising on Walmart.

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UX Spotlight: Building a Better Online Gift Card Experience

ESW

Shoppers love gift cards but redeeming them online can be confusing. Since the checkout experience is a crucial step in the customer journey, merchants should prioritise easy checkout regardless of payment method. Merchants that clearly communicate how to use an online gift card create a better user experience and increase conversions. Ecommerce conversion rates hover, on average, around 2%.

Gifts 78
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How Amazon reached its ‘fastest Prime speeds ever’ in Q2

RetailDive

A regional fulfillment model, machine learning and the use of same-day delivery facilities helped the company achieve that milestone, an executive said.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A Manager at a Pennsylvania Wendy’s Invented a Fake Employee and Pocketed Wages of $20,000, Police Say

RetailWire

A former general manager at a Wendy’s restaurant in Pennsylvania has been charged with theft by deception after allegedly inventing a fake employee named William Bright to pocket wages. The manager manually logged 128 shifts for the non-existent employee, receiving $19,898 between June 2021 and May the following year. The restaurant’s insurer paid out nearly.

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Walmart ups stake in Flipkart after buying additional shares from Tiger Global

RetailDive

The mass merchant in 2018 became Flipkart's largest shareholder after paying $16 billion for an initial 77% stake in the company.

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IT Integration Playbook: Building Organizations To Be Change-Ready

RIS News

Learn how consumer goods companies and retailers like Kimberly-Clark, ConAgra, Walmart, and more are creating agile, adaptable organizations through new ways of thinking and new technologies.

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Walgreens hunts for new CFO with healthcare experience

RetailDive

The pharmacy chain’s controller will take the CFO seat on an interim basis as Walgreens embarks on an aggressive cost-saving plan.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Top Women in Retail Tech 2023

RIS News

RIS’ seventh annual look at the top women in retail technology salutes the female technologists redefining the industry. Learn which women are being honored for deploying game-changing solutions, leading exceptional teams, and reimagining retail.

Retail 68
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ThirdLove launches on Amazon

RetailDive

The DTC intimates brand said the partnership was in part to provide customers with the speed and convenience Amazon offers.

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Your Customer Can’t Buy What They Can’t Find – Winning at Product Sorting 

Dynamic Action

Summary Product sorting has become increasingly powered by algorithms. Data is often siloed, and in order to become customer centric, retailers need to leverage connected data. In an omnichannel environment, it is crucial to connect and understand data across channels. AI analytics tools allow you to increase relevance and personalization in your product sorting, increasing customer engagement and sales.

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Amazon opens robotics fulfillment center in Detroit

RetailDive

More than 1,200 employees will help pick, pack and ship items while working "with innovative technology," the company said.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.