Why DTC Brands are Evolving from Disruptors into Omnichannel Players
Retail TouchPoints
AUGUST 2, 2023
It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. But contrary to pandemic-era predictions, it turns out people still want to shop in stores, and a swath of data privacy crackdowns have brought many of these rising stars back down to Earth.
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