Wed.Aug 02, 2023

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. But contrary to pandemic-era predictions, it turns out people still want to shop in stores, and a swath of data privacy crackdowns have brought many of these rising stars back down to Earth.

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How To Get Free Products For Review: 13 Easy Ways To Do It

My Wife Quit Her Job

There are several benefits to being a product reviewer. You receive free products, get to try out new items before they hit the market, share your opinion, and contribute to market research and product development. But which websites will send you free stuff, and how can you get involved? Learn more about how to get free products for review. The post How To Get Free Products For Review: 13 Easy Ways To Do It appeared first on MyWifeQuitHerJob.com.

Marketing 228
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WSJ: CVS Eliminates 5,000 Corporate Jobs in Cost-Cutting Effort

Retail TouchPoints

As part of a restructuring effort initiated in Q2 2023, CVS Health will cut 5,000 jobs as the company focuses more on healthcare services, according to the Wall Street Journal and other news outlets. WSJ reported that the cuts will primarily affect corporate positions rather than customer-facing roles in stores, pharmacies and clinics. Since last fall, CVS has been beefing up its healthcare offerings, first with the September 2022 acquisition of Signify Health for $8 billion and the February 202

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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? Unpredictable and fast-changing macroeconomic conditions? And industry variability with no one-size-fits-all model? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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NRF Forms Digital Risk Group to Help ‘Shape the Public Debate on Technology Issues’

Retail TouchPoints

The National Retail Federation has launched a new Center for Digital Risk & Innovation , aimed at engagement and advocacy on technology issues that have significant implications for the retail industry. The initial areas of focus for the Center will include cybersecurity , digital fraud prevention and artificial intelligence and machine learning.

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Brand Lists In Google Ads: What Are They And How To Use Them

Store Growers

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in

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Amazon Fresh Expands Delivery to Non-Prime Members, Unveils New Store Model

Retail TouchPoints

Amazon CEO Andy Jassy’s stated goal has been to “double down” on the company’s grocery business , and just how that will be accomplished is becoming clearer. The most notable change? The retailer is now offering grocery delivery services to non-Prime members in the U.S. Amazon Fresh sent an email to customers noting that non-Prime members in 12 key markets will be able to get an assortment of national brands, local brands and private label brands delivered right to their doorstep at the same low

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Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

Digital Doughnut

The eCommerce landscape is getting fiercely competitive and evolving rapidly with immense potential. It has become imperative for brands to stay on top of their eCommerce game with effective strategies, and keep a close eye on every move of the competition. That is where brands need to leverage competitive intelligence and analysis to give them that edge over the competition.

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Nike plans ‘network’ of boutique fitness studios

RetailDive

The first location is set to open in Los Angeles later this year. Nike Running Studios and Nike Training Studios will offer live classes and social fitness events.

Events 94
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Paul Smith’s MACH Tech Investment Paid Off

RIS News

Paul Smith’s head of digital, Hannah Bennett, describes how migration to MACH architecture allowed the team to stay true to the brand's 50-year legacy while optimizing its online presence.

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GameStop to stop support for its crypto wallets due to ‘regulatory uncertainty’

RetailDive

The retailer, which is pulling support on Nov. 1, had sought to tap into gaming culture to make crypto a larger part of the company’s future.

Games 92
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7 Best Practices for Building Paid Social Creative Campaigns

CPC Strategy

You probably know that you have to meet your audience where it is, especially online. You might also know that your target audience is more likely to be on certain social media platforms than anywhere else in the digital landscape.

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Starbucks Continues Digital-First Drive into Personalization, Loyalty-Building, and Global Expansion

RIS News

Starbucks reaffirmed its commitment to its five-step reinvention plan with a renewed focus on building out digital capabilities, deepening loyalty, boosting personalization, and bolstering its supply chain.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Tempur Sealy responding to cyberattack that disrupted operations

RetailDive

The attack occurred almost two months after the company signed an agreement to acquire Mattress Firm, which will position it as one of the world's largest mattress manufacturers.

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Walmart and PepsiCo Team Up For Regenerative Agriculture Initiative

RIS News

Walmart and PepsiCo have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality.

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Columbia names president of prAna brand, cuts full-year guidance

RetailDive

Tricia Shumavon is stepping into the role in September after stints at Adidas, Nike and Gap. The move is intended to reposition the brand for growth.

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Walmart and PepsiCo Team Up For Regenerative Agriculture Initiative

RIS News

Walmart and PepsiCo have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What’s working for — and against — retailers heading into the holidays?

RetailDive

This shopping season isn’t likely to be like last year, or the year before, or the year before that, experts say.

Retail 95
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7 Best Practices for Building Paid Social Creative Campaigns

CPC Strategy

You probably know that you have to meet your audience where it is, especially online. You might also know that your target audience is more likely to be on certain social media platforms than anywhere else in the digital landscape.

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Wish plans to lay off 255 employees by the end of the fiscal year

RetailDive

The struggling online marketplace said in a filing that the move affects 41% of its U.S. workforce and 26% of its international workforce.

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The 9 Best Email Marketing Services for Small Businesses (2023)

Email Audience

Whatever the size of your business, email is a simple and effective way to reach big audiences. Email marketing software gives you the tools to do it right. Growing your subscriber list. Creating attractive, engaging emails. Automating campaigns with sequences of emails. Using analytics to decide what you send and when. The best email marketing services let you do all this and more.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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E.l.f. Beauty net sales, income skyrocket in Q1

RetailDive

The cosmetics company said its focus on value pricing and product franchises helped drive performance during the quarter.

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Four Benefits of Headless for B2B

Digital Doughnut

As a B2B business leader tasked with bringing digital transformation to your business, you are faced with numerous challenges - not the least of which is whether headless content management is right for your business. Candyspace's Creative Partner, Martin Brierley shares his four reasons why headless architecture may give your business a competitive advantage.

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Fragrance brand Snif enters brick and mortar through Ulta partnership

RetailDive

The DTC brand’s products will be available at 525 of the beauty retailer’s stores as well as on its website.

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How to Use Instagram for Business in 2023: 6 Pro Tips

Ecommerce Guru

In 2023, Instagram continues to be a powerful platform for businesses to connect with their target audience, build brand awareness, […] The post <strong>How to Use Instagram for Business in 2023: 6 Pro Tips</strong> appeared first on Ecommerce Guru.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

RetailDive

Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.

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New Badge for Top-Performing Walmart Marketplace Sellers

ChannelSale

The Walmart Marketplace is home to many sellers, but to make sure that you’re different from other sellers, you have to stay ahead of your competitors. That way, you will be viewed as a reliable seller. The best way you can do so is by opting for the “Pro Seller Badge.” This a new and unique way to gain more success as a seller on the Walmart Marketplace.

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FoodLand Launches New Retail Media Network

RIS News

Hawaii's oldest and largest grocery chain is launching a brand-new retail media network.

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Skechers and Snoop Dogg collaborate on sneaker line as part of multi-year partnership

RetailDive

The line includes nine sneakers and the footwear giant plans to launch two other capsules with the rapper in the coming weeks.

Other 62
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.