Thu.Aug 17, 2023

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The Significance of Digital Marketing in the Growth of Online Business

Ecommerce Guru

In the quick-moving advanced age, conventional plans of action are being reshaped by the extraordinary force of the web. One […] The post The Significance of Digital Marketing in the Growth of Online Business appeared first on Ecommerce Guru.

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Wealth Managers: Impact-Oriented Investors Need Your Help

Forrester eCommerce

Impact-Oriented Investors Are Waiting For A Reason To Take The Plunge Data from Forrester’s Financial Services Benchmark Recontact Survey, 2022, found that 15% of US online adult investors own sustainable investment products — a group we call “sustainable investors.” They are younger, wealthier, and more educated than the average investor.

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How To Make $5000 A Month: 13 Ways To Make More Money

My Wife Quit Her Job

If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.

Marketing 237
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Saying Goodbye To MQLs: So We’re On Board With Buying Groups, But What About The Individual?

Forrester eCommerce

Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.

Blog 370
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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AliExpress Launches New Collab and Pop-Up Tour with Tiffany Haddish

Retail TouchPoints

AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., and each store will feature interactive elements, personal shopping concierges and variety of products, from e-bikes to smart watches to home goods.

eCommerce 246
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Is Your B2B Organization Insights-Driven?

Forrester eCommerce

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

More Trending

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When Is The Right Time To Invest In The Cool New Thing?

Forrester eCommerce

Not every emerging technology succeeds. Read more on how you can cut through the noise, to work out when and where to commit your company’s finite resources.

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Macy’s Brings in McKinsey Consultant as New Chief Customer and Digital Officer

Retail TouchPoints

Macy’s, Inc. has appointed Massimo (Max) Magni as its new Chief Customer and Digital Officer. Magni will begin on Aug. 21, 2023 and report directly to President and CEO-elect Tony Spring. Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery.

Customer 246
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Top Five Challenges US Retailers Face Due To Rising Interest Rates

Forrester eCommerce

Following Forrester's US Online Retail Forecast, here is insight on the challenges US retailers fill face in the near term.

Retail 367
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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and

Consumer 246
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Use Cases for a Returns Experience Management Solution

lateshipment

In today’s e-commerce landscape, returns have become a huge deal. Recent research shows that the e-commerce return rate, which was 16% in 2022, now falls around somewhere between 20-30%. Just like choosing what they want to buy, customers have been showing increasing involvement in sending it back (be it for any reason). This has made how returns are handled at e-commerce stores a huge differentiator when it comes to customers choosing brands. 92% of shoppers say they will buy again if t

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Amazon Places Sponsored Products on Third-Party Sites Including Pinterest, Buzzfeed and Hearst

Retail TouchPoints

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Amazon Sponsored Product ads will now begin appearing on a number of partner apps and websites, including Pinterest , Buzzfeed , Hearst Newspapers , creator advertising platform Raptive and brands from digital media company Ziff Davis such Lifehacker and Mashable.

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Elevating Ecommerce User Experience (UX) for Brands and More | Salsify

Salsify

Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.

eCommerce 148
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Grove Collaborative Names Zulily and Shopbop Alum New CEO

Retail TouchPoints

Sustainable CPG brand Grove Collaborative is making some major leadership changes to follow through on its vision for future growth and market expansion. Co-founder Stuart Landesberg is out as CEO and is being replaced by Jeff Yurcisin, who previously held CEO positions at Zulily and Shopbop and was a longtime Amazon executive. Yurcisin will tap into his expertise leading DTC online brands to drive the mission-driven business into its next phase by building upon its Beyond Plastic initiative.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What Is OTT Advertising: A Breakdown of Over-the-Top Ads

CPC Strategy

Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!

Consumer 119
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Gucci Launches Digital Flagship Store on JD.com

Retail TouchPoints

Gucci will bring its fashion authority and 102-year legacy of Italian craftsmanship to JD.com , creating a digital flagship store on the Chinese ecommerce platform. The online store will include a full range of Gucci brand services, including access to Gucci’s online client advisor service. With the launch of its new online environment, Gucci plans to offer elevated shopping experiences tailored to the tastes of JD.com’s customer base as well as further explore China’s unique digital landscape u

Gifts 241
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Independent Retailer + Sellers Conference Announces Session to be Held at ASD Market Week

RetailMinded

ASD Market Week, the nation’s premier consumer goods trade show connecting retailers and vendors across categories that include home goods, apparel, accessories, beauty and more, will once again welcome the Independent Retailer + Sellers Conference produced by Retail Minded. Among the speakers at the upcoming Independent Retailer + Sellers Conference include the following industry leaders: + Izabella Ritz, CEO of Ritz Momentum + CJ Rosenbaum, Founder and Partner at Amazon Sellers Attorney

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Update: Target CEO Addresses Pride-Themed Merchandise Controversy

Retail TouchPoints

Editor’s Note: Target CEO Brian Cornell responded to the retailer’s removal of LGBTQ-themed merchandise from stores during June 2023, a.k.a. Pride Month, during an Aug. 16, 2023 call discussing Target’s Q2 financial results. He cited the “negative guest reaction” as one factor affecting the retailer’s sales in these comments: “As you know, we have featured a Pride assortment for more than a decade.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Who will pay to decarbonize the supply chain?

RetailDive

Some brands are helping their suppliers reduce greenhouse gas emissions. Others are dumping new requirements on vendors without shouldering any of the costs.

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3 Reasons Retailers Should Leave Manual Workforce Management in the Past

RIS News

Everything from holidays and weekends to business locations and weather patterns impacts each retailer differently. Now, as a result of the pandemic, inflation and increased popularity of online shopping, it has become especially difficult to forecast consumer spending habits and plan labor operations accordingly. This unpredictability has created two significant challenges for retailers still relying on manual workforce management (WFM) processes: how to accurately forecast customer demand and

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Heydude teams up with Dude Perfect

RetailDive

The footwear brand is forming a long-term partnership with Dude Perfect — a sports-themed content group with nearly 60 million YouTube subscribers.

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Walmart Shuffles C-Suite as International CEO Judith McKenna Steps Down

RIS News

Judith McKenna, president and CEO of Walmart International, will retire following 27 years with the company. Learn who will take her place.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Digital Brands Group reports Q2 net income

RetailDive

The company — which boasts a portfolio including Sundry and Stateside — swung from a net loss of $10.6 million the year before.

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Explore Shopify Collabs to Find Influencers and Drive Sales

Prisync

Shopify has launched Shopify collabs as an influencer marketing app. Improve your sales and profits with Shopify collabs right now!

Shopify 70
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Amazon brings sponsored product ads to third-party apps, sites

RetailDive

Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

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Uncovering Agile Benefits of Microsoft Dynamics 365 Customer Voice

Digital Doughnut

Microsoft Powered Dynamics 365 Customer Voice is an agile platform that connects customers with organizations with exclusives tools. It provides virtual voice to customers through feedback forms, polls, and metrics that aid organizations in identifying issues and help them to enhance customer service and customer experience. In this article we will discuss more about D365 customer voice and discuss its advantages.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walmart raises guidance after solid Q2

RetailDive

Consumers continue to rely on the retailer for essentials but its CEO sees opportunity to drive discretionary buys.

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Costco Announces Plans to Open 14 New Warehouses Across the UK

365 Retail

Costco, a well-known discount retailer, is reportedly planning to open 14 new warehouses across the UK within the next two years. According to The Sun , the company is currently in the process of identifying suitable locations for these new stores and hopes to commence operations as soon as possible. Though the target is to open all 14 locations within the next two years, there is a possibility of delays if the acquisition process of the required warehouses takes longer than anticipated.

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Amazon expands BNPL offering to other retailers’ sites

RetailDive

Tens of thousands of retailers with the Amazon Pay checkout option can now offer buy now, pay later financing to shoppers.

Other 95
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AU Vodka Partners with Huboo

365 Retail

AU Vodka has partnered with ecommerce fulfilment company Huboo as it continues to capitalise on the alcohol sector’s untapped direct-to-consumer market. The sought-after British vodka brand celebrated for its signature golden bottles is working with Huboo to meet huge online demand and further accelerate its fast-growth global journey which began in 2015 when the company was founded by friends Jackson Quinn and Charlie Morgan.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.