Thu.Nov 30, 2023

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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Digital Doughnut

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for even some of them to use your web properties could be huge, including expanding your reach and improving web performance.

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Use Biden’s Executive Order To Jumpstart Your Responsible AI Practice

Forrester eCommerce

At the end of October, the Biden White House issued a comprehensive Executive Order on Artificial Intelligence, touching on topics such as advancing American AI leadership and encouraging AI innovation. Much of the 100 plus page document focuses on mitigating AI risk and promoting responsibility.

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Party City Debuts New Online Party-Planning Marketplace in Las Vegas

Retail TouchPoints

Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.

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So What Happens If Cigna Merges With Humana?

Forrester eCommerce

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

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Customer Obsession Awards — Nominations Wanted

Forrester eCommerce

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

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Consumers, COP28, And The Green Market Revolution

Forrester eCommerce

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

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Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace

Retail TouchPoints

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. The unified shopping experience is being developed in partnership with experience innovation company Valtech and will be built on the Vtex commerce platform.

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Musk’s Message Marks X’s Official Breakup With Big Brands

Forrester eCommerce

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”).

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Hudson’s Bay Names Former President as New CEO

Retail TouchPoints

Hudson’s Bay has tapped Liz Rodbell, who had served as the retailer’s President from 2013 to 2017, as its new CEO and President, effective Dec. 1, 2023. In her previous stint with the company, Rodbell also was President of Lord & Taylor , following roles as EVP of Merchandising and Chief Merchant for both divisions of the company. Rodbell will replace Sophia Hwang-Judiesch, who is leaving the President post to pursue another opportunity.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Salesforce Now Available On AWS Marketplace

Forrester eCommerce

Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts.

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Ebay Invests in Trading Card Company as Part of New Agreement

Retail TouchPoints

Ebay and COMC , which stands for Check Out My Collectibles, have entered a commercial agreement that includes an investment by Ebay in the trading card hobby marketplace. COMC employs nearly 300 people and has 200,000 square feet of distribution space to support its deep catalog and fulfillment capabilities. Recently Ebay has been sharpening its focus on enthusiasts , and in July 2023 the retailer opened its trading card vault to external submissions of high-end items that had not been purchased

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Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Forrester eCommerce

Digital-led and scaled customer success are often confused for each other. Learn the difference in this blog post.

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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

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The Pit Crew Approach: Data Ownership & Accountability in Driving Standards

Pivotree Blog

In the world of Formula One, victory hinges not just on speed but on precision and seamless teamwork. Imagine an F1 pit crew changing four tires in a mere two seconds, executing with flawless coordination. The parallels between this high-octane performance and effective data management might seem obscure, but the connection is strikingly clear when examining the critical concepts of accountability and ownership.

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Kesslers London Announces Management-Led Acquisition

365 Retail

Kesslers London has recently undergone a management-led acquisition, transitioning from its previous ownership under the PFI Group. This acquisition represents a pivotal moment in the history of Kesslers London and Proportion London , setting the stage for a future aligned with the company’s long-term objectives. The management team’s decision to take ownership is indicative of their dedication to preserving the brand’s longstanding reputation for quality, creativity, and innov

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VF Corp lays off 500 salaried employees amid turnaround

RetailDive

The job cuts come weeks after an activist investor demanded the conglomerate slash $300 million in expenses.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Topic Authority Impacts SEO

Practical eCommerce

Google's assesment of expertise and trust is critical in achieving top rankings. The post How Topic Authority Impacts SEO appeared first on Practical Ecommerce.

SEO 101
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Victoria’s Secret swings to $71M loss in Q3

RetailDive

A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

Marketing 118
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November 2023 SEO News Recap

ROI Revolution

Welcome to our November 2023 SEO News Recap! Last month, we shared updates on several algorithm updates that have been released recently, how Google is expanding its AI search experience, and more. In this month’s update, we have the latest on recent core algorithm updates, AI-augmented search creating content for users vs. for Google, and more. Jump to each November 2023 SEO news topic using the links below: Google Releases the November 2023 Core & Reviews Algorithm Updates Make Content Cha

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The Backroom: What’s the deal with EBITDA?

RetailDive

The earnings metric is widely used despite critics. But how does its usage vary across brands, and how much leeway do companies have with it?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Lindt launches limited edition Lindor Irish Cream

TalkingRetail

Lindt has introduced Lindor Irish Cream, a new limited-edition flavour, for the festive season. New Lindor Festive Edition Milk and Assorted box’s and a new designed Lindor Sharing tin have also launched for Christmas.

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Express CEO acknowledges merchandising missteps

RetailDive

Sales and comps fell at the company’s namesake banner and UpWest, but the Bonobos acquisition pushed overall sales up 5%.

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The CTV Blueprint: Illuminating the Path to Successful CTV Advertising

RIS News

Choosing the right marketing solution can be overwhelming given the choices today. This Connected TV (CTV) Buyer’s Guide simplifies the process. This essential guide offers a decision-making tool for platform selection, solutions for common CTV issues, platform comparisons, tips for success and omnichannel integration strategies.

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Burlington leans on inventory management to boost margins

RetailDive

After working through reserve stocks, the retailer has learned to increase merchandise turnover by distributing goods to stores more quickly.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How Do eBay’s Promoted Listings Advanced Ads Work?

CPC Strategy

eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and affordable—than you might think.

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Best Buy to offer deliveries via DoorDash

RetailDive

The partnership marks the first national consumer electronics retailer available on the DoorDash marketplace.

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Rite Aid Closing Stores as a Result of Restructuring Efforts

RetailWire

Rite Aid is closing 31 additional stores on top of the 100 locations already planned to be closed.

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Lulus to open first retail store in years

RetailDive

The fashion company's space in California is 6,000 square feet and comes after the brand hosted a pop-up in the area.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.