Wed.Jul 19, 2023

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eCommerce Branding: A Guide to Amplifying Your Brand Identity

Digital Doughnut

In today's competitive eCommerce landscape, establishing a solid brand identity is essential for business owners and entrepreneurs. With consumers quickly shifting loyalties and new products penetrating existing markets, building a brand that stands out requires a well-defined eCommerce branding strategy.

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Babies ‘R’ Us Makes its Return to Brick-and-Mortar, Setting the Stage for National Expansion

Retail TouchPoints

The Bon Voyage photo opp outside the new Babies ‘R’ Us at American Dream (Photo Credit: Retail TouchPoints) Babies ‘R’ Us at American Dream (Photo Credit: Retail TouchPoints) Baby Registry lounge area at front of store. (Photo Credit: Retail TouchPoints) (Photo Credit: Retail TouchPoints) (Photo Credit: Retail TouchPoints) (Photo Credit: Retail TouchPoints) The stroller test track.

Toys 243
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Infosecurity Europe 2023 — Forrester’s Thoughts

Forrester eCommerce

(written with Zaklina Ber) Forrester analysts visited Infosecurity Europe 2023 this year and took over 45 meetings with vendors, service providers, and CISOs throughout the event. Walking into the venue, you get overwhelmed by a literal vendor sprawl, with over 500 vendors represented this year.

Events 195
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Walmart to Offer Sensory-Friendly Shopping Periods During BTS Season

Retail TouchPoints

Walmart will offer “sensory-friendly” hours for customers with sensory disabilities on designated days throughout the back-to-school shopping season. Every Saturday for the rest of July and all of August, from 8 a.m. to 10 a.m. local time, most Walmart stores will feature a quieter shopping environment, with store lights dimmed, music turned off and any screens with moving pictures switched over to a stationary image.

Supplies 239
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Real Diversity Activated: Seeing Challenges As Strengths

Forrester eCommerce

The Goal Is To Activate Diversity, Not Just Tolerate It Some of our DEI initiatives start and stop at the “representation acquisition pipeline” (or the attempt to hire more diverse people into the organization). This will inevitably lead to many ongoing challenges once you get them in the door.

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GNC Upgrades Loyalty Program with Free Healthcare Services

Retail TouchPoints

GNC is offering a range of free healthcare services to members of its paid loyalty program, GNC PRO Access. For $39.99 a year, PRO Access members will be able to make telehealth appointments for urgent care and personal health needs, and access 40+ generic versions of most urgent care medications and 70+ generic personal health medications across lifestyle, dermatology, mental health, sports performance, anti-aging and sexual health care.

Customer 237

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Lowe’s Rolls Out Same-Day Delivery Nationwide

Retail TouchPoints

Using its 1,700+ stores to support fast fulfillment, Lowe’s has expanded same-day delivery services across the U.S. in partnership with OneRail. Orders placed on Lowes.com or the retailer’s mobile app by 2 p.m. local time will be delivered that day; orders placed after 2 p.m. will be delivered the following day. The retailer began piloting same-day delivery with OneRail in select markets in 2022.

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Revolutionizing Retail Recruitment: How AI and Automation Are Streamlining Hiring Processes

RIS News

Businesses have always struggled to keep up with the competition in the retail sector by attracting and retaining top talent. However, conventional methods of recruitment can be inefficient, costly, and time-consuming.

Retail 94
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Wix Adds AI-Powered Tools Designed to Streamline Website Generation

Retail TouchPoints

Website SaaS platform Wix.com has unveiled plans for a new AI Site Generator along with a suite of AI-powered capabilities, many of which are already available to users. These offerings will equip Wix users with AI technology designed to significantly streamline the entire website building, design and management process. Features already available to users include an AI text creator, domain generator, image creator, background removal and image enhancement tools.

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Monos is building a ‘generational legacy’ travel brand

RetailDive

The luggage brand recently opened its first physical store, and CEO Victor Tam tells Retail Dive he's focused on long-term, sustainable growth.

Travel 97
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone. Sweaty Betty’s apparel and accessories are sold in-store, online and through various wholesale partners.

POS 214
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Il Makiage owner to start trading at higher share price

RetailDive

Oddity increased its share price to $35 and bumped up the amount of Class A ordinary shares offered by certain selling stockholders on Wednesday.

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Struggling with Associate Engagement? Follow These 3 Tips

Retail TouchPoints

According to a 2022 analysis , the turnover rate for hourly in-store retail positions is 75.8%. In addition, 63% of frontline retail managers are thinking about leaving their roles soon — and some even said they want to leave the industry entirely. The onus is now on HQ — executive leaders specifically — to ensure they’re investing in their store communities.

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Tech Transformation Podcast: Unilever’s Juan Carlos Parada On Driving Value With Decision Intelligence

RIS News

As Unilever continues to digitize its end to end value network and transform its supply chain to one that is customer-centric, it’s finding that decision intelligence is playing a key role in helping it gain speed and agility.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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True Religion’s new chief marketing officer will lead the brand’s digital pivot

RetailDive

Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

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Lisa Roath Promoted to Executive Vice President and Chief Marketing Officer at Target

RIS News

Roath will be responsible for expanding upon the company’s core marketing functions, including guest marketing strategy, retail brand experience, social media, creative, paid media strategy, and marketing strategy and operations.

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Ross moves closer to 100 store openings goal this year

RetailDive

The off-price apparel and home fashion retailer, which opened 27 stores in June and July, wants to eventually grow to 2,900 locations.

Apparel 87
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How David’s Bridal Went From Bridal-Dress Domination to the ‘Walmart of Weddings’ and Its Second Bankruptcy Filing in 5 Years

RetailWire

David’s Bridal, the largest bridal retailer in the U.S., has experienced a tumultuous journey from its founding in 1950 to its recent second bankruptcy filing. The company initially thrived by offering affordable wedding dresses but faced challenges as the bridal industry evolved and online shopping became popular. David’s Bridal attempted to appeal to higher-end brides.

Retail 75
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns

RetailDive

The Retail Industry Leaders Association on Wednesday urged the shipper and the Teamsters, whose contract expires July 31, to get a deal done quickly.

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Rebirth of a Brand: First Look at the New Babies R Us Store

RetailWire

The new flagship Babies R Us store, located at the American Dream megamall in New Jersey, has been unveiled by the brand’s new owners, WHP Global. The store is designed to showcase the revived brand while offering a wide range of baby products, such as car seats, strollers, furniture, and clothing. WHP Global plans to.

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Mindy Kaling-backed skin care brand Lion Pose debuts at Sephora

RetailDive

Products rolled out on the beauty retailer’s website and app earlier this week and will enter select stores beginning next month.

Retail 82
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Tech Transformation Video: Driving Value With Decision Intelligence With Unilever’s Juan Carlos Parada

RIS News

Learn from Juan Carlos Parada, global head of customer operations at Unilever, and Fred Laluyaux, CEO of Aera Technology, about Unilever’s journey with decision intelligence and how they’re scaling its adoption.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Zales, Rocksbox partner on jewelry rental

RetailDive

The program is available by appointment at select stores and tailored to offer shoppers affordable fine jewelry options for special occasions and weddings.

Jewelry 73
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Modern Work Complexity Requires A Modern Collaboration Model

Forrester eCommerce

Effective collaboration is harder than ever. You read that right: Despite all the advances in collaboration technologies in recent years, the complexities of enabling successful collaboration continue to mount. Our new report helps clients contend with these escalating challenges. Consider just two of the major forces reshaping collaboration in real-time: Hybrid work introduces new challenges.

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Skims reaches $4B valuation

RetailDive

The apparel brand — founded by Kim Kardashian — raised $270 million in a Series C funding round led by Wellington Management.

Apparel 78
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Pricing on Shopify | How to Run a Profitable Shopify Business

Prisync

Shopify pricing is asked to us a lot such as "How do I price my products?" In this post, we'll give tips on how you can do it properly.

Shopify 71
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Dufry, Perfect Corp. bring AR makeup try-on to airports

RetailDive

The partnership will allow travelers to test products from a variety of beauty brands through virtual product SKUs.

Travel 79
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Walmart Business Unveils New Products and Services to Support Small Businesses

RIS News

Walmart Business is unveiling various new product and service offerings to help small businesses (SMBs) and nonprofits accelerate their operations.

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Customer Experience Spotlight: Walt Disney World

Smile.io

What do you think of when you hear the following phrases? ✨ Ohana means family. A dream is a wish your heart makes. You've got a friend in me. Just keep swimming.  Chances are you find yourself remembering the first time you dove deep into the sea of Finding Nemo, or feeling your breath catch in your throat as Cinderella slides her foot into a glass slipper.

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Women’s Active Streetwear Brand, Red Run, Set to Open Flagship Store at Liverpool ONE

365 Retail

Grosvenor has announced that women’s active streetwear brand, Red Run, is set to open its flagship store at Liverpool ONE. Trading from 1,400 sq ft on Manesty’s Lane, Red Run Liverpool ONE will open in autumn and stock the brand’s range of versatile, comfortable and high quality active streetwear for women, including exclusive collections and limited edition pieces.

Fashion 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.