Tue.Feb 06, 2024

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools.

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eCommerce brand strategies to win the Super Bowl | Profitero

Profitero

Over 100 million Americans tune in to the Super Bowl, and they spend a lot – $16.5 billion in 2023 alone. And with the addition of Taylor Swift already driving huge increases in viewership , it’s safe to say spending will rise this year. No other tentpole event is so heavily focused on brand identity, making this a unique opportunity for brands to shape their perception among consumers.

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Saks Introduces a New Category — Electric Cars

Retail TouchPoints

Saks , the ecommerce counterpart of Saks Fifth Avenue , has launched a new partnership with luxury electric vehicle company Lucid across its website and stores. Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. (Image courtesy Lucid) Lucid now has a dedicated landing page and a homepage feature on Saks.com.

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Super Bowl LVIII: Ratings, Rivalry, Love, And Advertising

Forrester eCommerce

$5.6 million. $6.5 million. $7.2 million. As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. But the form that deflation has taken is still fairly surprising. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations.

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Were Our 2023 Cloud Predictions Correct?

Forrester eCommerce

It's time to take a look back and score our 2023 cloud predictions. Find out where we accurately predicted cloud trends and where we missed the mark for cloud in 2023.

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TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully

Forrester eCommerce

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent. Regardless, tech leaders at these organizations are expected to adopt new technologies and maintain differentiation in the market, all while grappling with a shortage of skilled talent.

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Gap Taps Design Star Zac Posen to ‘Reinvigorate Our Storied Brands’

Retail TouchPoints

Zac Posen [Photo by Mario Sorrenti] Gap Inc. has named designer Zac Posen as its EVP and Creative Director as well as Chief Creative Officer (CCO) at Old Navy. Posen’s 25 -year career has included designing red carpet couture, ready-to-wear, accessories, costume design and more. “I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc.,” said Richard Dickson , President and CEO of Gap Inc. in a statement.

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Marketers: Choose GenAI Progress Over Perfection

Forrester eCommerce

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

Marketing 217
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Pop Mart Picks Los Angeles for its Two Newest Stores

Retail TouchPoints

Pop Mart , the designer toy and entertainment brand, is opening two permanent stores in Los Angeles as it continues its U.S. expansion. The brand strategically selected LA because of its growing fan following on the west coast, and will use the stores to give collectors access to exclusive produce releases, limited-edition products and unexpected collaborations.

Vend 241
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Health Plans: Unlock Success In Member Engagement

Forrester eCommerce

Amid a competitive healthcare landscape and younger generations’ increasing skepticism toward health insurers, health plans must reimagine their engagement approach to foster loyalty, trust, and connection with their members.

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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb. 7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section.

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516: How To Skyrocket A YouTube Channel To 180K Subs By IGNORING Best Practices With Rob Berger

My Wife Quit Her Job

Today I’m thrilled to have my good friend and mastermind buddy, Rob Berger on the show. Rob is the founder of Dough Roller, which is a top financial blog that he grew to 2 million visitors per year before he sold it for a large sum of money. After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice.

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H&M’s new store concept features a secondhand shop-in-shop

RetailDive

The location, in New York City’s SoHo neighborhood, contains the brand’s first “Pre-Loved” shop-in-shop in North America.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ecommerce Product Releases: February 6, 2024

Practical eCommerce

This week's updates address AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. The post Ecommerce Product Releases: February 6, 2024 appeared first on Practical Ecommerce.

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Zac Posen is Gap Inc.’s latest hire in a long line

RetailDive

The designer, known for his women’s dresses, joins a team tasked with “brand reinvigoration and greater cultural relevance,” the company said.

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Walmart Wants More Employee Ownership in the Company

RetailWire

Walmart has made two shifts that will create a simpler path for employees to own company shares.

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Natura & Co. explores separation from Avon

RetailDive

If approved, the move would create two separately managed, publicly traded beauty companies.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Retail C-Suite Moves: Kroger, Batteries Plus, Sweetgreen

RIS News

Kroger is on the hunt for a new CFO, Batteries Plus names a chief development officer, and Sweetgreen appoints a COO.

Retail 83
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Estée Lauder to cut up to 5% of positions in restructuring plan

RetailDive

The layoffs come as sales fell 7% in the second quarter and the beauty company refocuses around driving sustainable profitability.

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Filshill appoints Snappy Shopper for quick commerce growth in convenience

TalkingRetail

JW Filshill has appointed Snappy Shopper as a partner to fulfil its e-commerce solutions in its Scotland and north-east England store estate via Snappy Marketplace – Snappy Group’s white-label grocery delivery app and website.

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Solo Brands appoints Vitamin Shoppe exec as new CFO

RetailDive

The leadership swap comes after Solo replaced its CEO and lowered its revenue guidance for 2023 following disappointing sales.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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National Frozen Yogurt Day: Discounts and Offers

RetailWire

National Frozen Yogurt Day, scheduled for Feb. 6, is recognized by various companies that offer discounts and deals on their frozen yogurt products. These are some of the promotions you might find interesting.

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New Balance introduces resale platform

RetailDive

The footwear company partnered with Archive to launch Reconsidered as part of a larger sustainability initiative.

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Rizo-López Foods Recalls Dairy Products Nationwide

RetailWire

Rizo-López Foods, Inc. (RLF), known for delivering dairy products across the nation, has issued a significant recall voluntarily. This sudden move is due to a potential contamination with the Listeria monocytogenes organism in its products.

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Spanx names CEO

RetailDive

Cricket Whitton, who was most recently the company’s chief growth officer and helped lead its digital transformation, will step into the role.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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McDonald’s Middle East Troubles: Sales Stumble From Boycotts

RetailWire

McDonald's has been struggling a bit lately, particularly in the Middle East. The fast-food giant's quarterly report from 2023 showed that its sales are growing at a snail's pace in this region.

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KitKat Chunky White and Lotus Biscoff reunite

TalkingRetail

After a successful run last year, the bar will hit all stores nationwide in February.

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Zac Posen Takes the Creative Helm at Gap Inc. and Old Navy

RetailWire

Gap Inc. has confirmed the appointment of fashion designer Zac Posen as the executive vice president and creative director of Gap Inc., as well as the chief creative officer of Old Navy.

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Card spending growth shows consumer confidence despite post-Christmas slowdown

TalkingRetail

Consumer card spending grew 3.1 per cent year-on-year in January – less than the latest CPIH* inflation rate of 4.2%, yet higher than December’s growth of 2.3%.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.