Tue.Sep 05, 2023

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Visual Branding in eCommerce: Why It Matters

Groove

Online stores need to catch our attention and be memorable in order to stand out. One big way they do this is through visual branding. So, what is it and why is it important? What's Visual Branding? In an eCommerce context, visual branding is a brand's unique style or online look. It includes assets like the company logo, the colors they use, the type of pictures they show, and even the fonts they choose.

eCommerce 195
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Announcing The 2023 Forrester Security & Risk Scholarship — Apply Now!

Forrester eCommerce

A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.

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Jason Del Rey Explores the ‘Bare-Knuckled Battle’ Between Amazon and Walmart

Retail TouchPoints

Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting on Amazon , Walmart and how technology is transforming retail. He even brought his findings to the airwaves (so to speak) as host of the podcast, Land of the Giants: The Rise of Amazon. Now he is digging into the evolution of both Amazon and Walmart, and the ongoing battle between the two companies to reign in the commerce realm.

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It’s Not You, It’s Me: What It Really Means When Budget Is The Reason For The Breakup

Forrester eCommerce

Despite what customers may tell you, budget is often not the real reason why they’ve decided not to renew.

Customer 426
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Lawmakers Urge SEC to Require Shein Prove it Doesn’t Use Forced Labor Before a U.S. IPO

Retail TouchPoints

A bipartisan group of 22 lawmakers from the U.S. House of Representatives has issued a letter to the Securities and Exchange Commission, urging the market regulator to require that Shein certify that it does not use Uyghur forced labor before the company is allowed to launch a U.S. IPO. While it has been reported by multiple sources that Shein is preparing for an IPO later this year, the company has thus far publicly denied these plans.

Supplies 259
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The History, Present, & Future of AI (Artificial Intelligence) and eCommerce

Groove

In today's fast-paced world, automation plays a vital role in various industries, including eCommerce. However, the concept of automating tasks is not new. Throughout history, humans have constantly sought ways to simplify repetitive and menial tasks, leading to significant advancements. This introductory chapter sets the stage by delving into the history of human automation, starting with the utilization of water as a source of power and the subsequent industrial revolution.

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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more.

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Pangaia Debuts Peer-to-Peer Resale Platform Powered by Digital IDs

Retail TouchPoints

Sustainable clothing brand Pangaia has teamed up with resale platform Archive to debut Pangaia ReWear, a peer-to-peer resale program that will enable one-click selling through an integration with Eon Digital IDs. The ReWear marketplace will initially launch in the UK with plans to expand to additional markets worldwide. “Pangaia ReWear is more than just a resale platform,” said Pangaia Collective in a statement.

Apparel 234
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Using Marketing Psychology To Support the Buying Journey | Salsify

Salsify

Explore the concepts of marketing psychology, shopping psychology, and the psychology of buying, plus how you can build better connections with consumers.

Marketing 146
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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday shopping. And if Amazon Prime Day sales and back-to-school shopping trends are any indication ( hint : we know they are), then this year’s Cyber 5 is going to be one for the books. Which means now is the time for retailers to reset and reevaluate. They’re likely asking questions of their marketing and sales team concerning performance and outputs.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Hobbycraft Enhances Shopping Experience for Customers through Launch of New App

365 Retail

Hobbycraft has announced the launch of a new mobile application, providing customers with easy access to thousands of product and project offerings as well as exclusive discounts and craft loyalty rewards through the Hobbycraft Club. The launch of the new app will put Hobbycraft in the pocket of customers across the UK and help make crafting more accessible than ever by simplifying the shopping experience, with over 20,000 craft tools, accessories, and projects available through the simple click

Customer 109
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Marks & Spencer Deploys AI-Powered Visual Compliance Solution Across 500 Stores

Retail TouchPoints

Marks & Spencer (M&S) has adopted AI-based technology, delivered on handheld devices, which compares images of products in stores to store-specific planograms, providing an instant view of shelf-level compliance. The SymphonyAI Retail CPG Store Intelligence technology is being rolled out across more than 500 stores. The insights generated by the solution will help create a connected store environment, giving store associates prioritized tasks to quickly bring shelves into full planogram

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FLANNELS Expands in Ireland with New Cork Store

365 Retail

The upscale retailer FLANNELS inaugurates its newest location in Cork, marking it as the brand’s second store in the Republic of Ireland. This latest opening underscores FLANNELS ‘ ongoing dedication to the realm of physical retail and commitment to bringing exciting new luxury destinations to untapped markets. Located on Cork’s most established high street, the uniquely designed store offers the latest in fashion and accessories across three floors , covering 15,000 sq. ft.

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Brexit: Food Shortages – A Flanders Perspective | Dirk Verlee

TalkingRetail

The food shortages earlier this year were more noticeable in the large retailers, with their inflexible pricing, than in the more agile independent sector. However, Brexit, the weather, the economy and the war in Ukraine have all made it difficult for anyone trying to maintain food supplies to their customers. What is the current situation.

Supplies 108
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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RIS CIO of the Year 2023

RIS News

RIS has been bestowing its prestigious CIO of the Year Award for the retail industry’s most influential and innovative technologist for over a decade. This year, we are thrilled to present this award to Seemantini Godbole, CIO of Lowe’s.

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SMS marketing for ecommerce: 7 strategies with tips

Omnisend

Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. Unfortunately, many dismiss SMS as an outdated or intrusive communication method. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results.

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How J.C. Penney is pivoting its brand as part of $1B company turnaround plan

RetailDive

Chief Customer Officer Katie Mullen details how the department store chain is strengthening its focus on inclusivity and community.

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Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event

CPC Strategy

It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? The simple answer is: Yes!

Events 87
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Walmart aims to grow its third-party marketplace at first seller summit

RetailDive

The retailer announced plans to open its marketplace to Chile and will expand its fulfillment services to include big and bulky items.

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Thriving Through Change: Insights from NTT DATA's Jeff Van Pelt

RIS News

As part of the CGT/RIS Executive Council, Van Pelt shares decades' worth of knowledge in the CPG industry with fellow members, offering insights that serve as a compass for staying ahead in a business that is anything but predictable.

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Under Armour taps John Varvatos as chief design officer

RetailDive

The fashion designer has already been working with the struggling athletic apparel brand for some time this year.

Apparel 109
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Sneak Peek: Indigo to Open New Concept Store

RIS News

Canadian book and lifestyle retailer Indigo Books & Music Inc. will open a new concept this fall. RIS gives details on the tech inside.

Books 81
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Lego to invest $1.4B in sustainability as it pledges net-zero emissions by 2050

RetailDive

The Danish toy manufacturer plans to reduce its environmental impact by designing carbon neutral factories and producing more renewable energy.

Toys 86
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boohoo Advances E-commerce Experience With Machine Learning- and AI-Powered Capabilities

RIS News

Fashion company boohoo is elevating its e-commerce and ads platform by implementing machine learning- and artificial intelligence-powered capabilities.

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Athletics brand On increased use of recycled polyester in 2022

RetailDive

While the use of recycled materials across products has improved the company’s impact, On said it’s behind on its Scope 3 emissions goal.

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Scottish government to consult on banning sale of single-use vapes

TalkingRetail

First Minister Humza Yousaf has announced the Scottish Programme for Government which outlines the legislative priorities for the next parliamentary year. Announced today (5 September) the programme includes plans to address vaping in Scotland both in terms of use of vaping products by non-smokers and young people and tackling the environmental impact of single-use vapes.

Retail 64
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Shopify integrates Buy with Prime feature

RetailDive

In a move that alters the companies' relationship, competitors Shopify and Amazon partnered to give Prime customers the payment option.

Shopify 86
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Carvela Joins Outlet Shopping at The O2

365 Retail

Outlet Shopping at The O 2 , which is owned and operated by AEG Europe and Crosstree Real Estate, has announced the opening of Carvela, the premium women’s specialist footwear and accessories retailer. It marks the first opening since The O 2 ’s revision of its outlet shopping brand identity and represents yet another first-rate brand joining Outlet Shopping at The O 2 , strengthening the already diverse and unique offering at the destination.

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Estée Lauder bets generative AI can keep pace with shifting consumer tastes

RetailDive

The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

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Phase Eight and Hobbs to Join Caledonia Park

365 Retail

Railpen has announced Phase Eight and Hobbs has signed at Caledonia Park. The TFG brands will add to the impressive range of quality brands at the destination, joining the likes of Tommy Hilfiger, Calvin Klein, and Kate Spade New York. Phase Eight and Hobbs will be sharing a 3,035 sq ft unit with a dual fascia, which is set to open in Q4. The new store will mark Hobbs’ first Scottish outlet, and Phase Eight’s second to date, and will stock luxury womenswear which is synonymous with the best of B

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.