Thu.Jul 27, 2023

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Shortening the Path to Purchase: Adding Value Through Disruption

Fastr

The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that help you along the way and unforeseen circumstances that could prevent you from reaching it. In the ecommerce space, that goal is for customers to make a purchase.

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The Importance of Social E-commerce in Modern Business

Ecommerce Guru

Introduction: In the rapidly evolving landscape of modern business, integrating social media and e-commerce has become a game-changer. Social e-commerce, […] The post <strong>The Importance of Social E-commerce in Modern Business</strong> appeared first on Ecommerce Guru.

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Authentic Brands Group Buys Footwear Brand Rockport

Retail TouchPoints

Authentic Brands Group has received approval from the U.S. Bankruptcy Court for the District of Delaware to purchase footwear brand Rockport. Financial terms of the deal were not disclosed. In addition, Authentic has signed a long-term licensing agreement with Marc Fisher Footwear , a leading full-service fashion footwear company and the U.S. footwear partner for the Authentic-owned brands Nine West, Hunter Boots and Bandolino brands.

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Get Creative About Resilience: Join Me For My Keynote At TI Forum 2023

Forrester eCommerce

With the global health pandemic in the recent past and amid the current economic uncertainty, business resilience is top of mind. The temptation is to retreat back to safety, closing in the walls around us until the storm clears.

Customer 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Primark President: ‘Our Business is Set Up for People to Grow Into’

Retail TouchPoints

Is working in retail just a job, or is it the beginning of a career? For Primark U.S. President Kevin Tulip, who began working in a Primark store in the UK when he was just 16 years old, it’s definitely the latter. “I’m 20 years with Primark, and that’s not unusual with the company,” he said in an interview with Retail TouchPoints. “We’re still fairly new in the U.S. — we’ve been here since 2015 — but I’m seeing people who are celebrating their sixth -, seventh – and eighth -year anniversa

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From Data To Dollars: Where CMOs Should Guide Marketing Technology Investment To Increase Customer Obsession

Forrester eCommerce

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

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Nominate Your Organization For Forrester’s Security & Risk Enterprise Leadership Award

Forrester eCommerce

In June, Forrester announced our inaugural Security & Risk Enterprise Leadership Award. Today, we’re extending the deadline for submissions to September 12 to give applicants time to finish their much-needed summer vacations and complete the application process.

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Dollar General Adds 100+ Private Label Products as it Expands Fresh Food Offerings

Retail TouchPoints

Dollar General is adding more than 100 new items to its private label brand, Clover Valley , as part of its “Food First” initiative to provide customers with healthier options including more food items and fresh food. Originally introduced in 2009, the expansion will bring the range of Clover Valley items to approximately 600 , with new additions including sauces, condiments, entrees, sides and snacks.

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5 Out-of-the-Box Marketing Ideas for Brands From the Barbie Movie | Salsify

Salsify

Here are five out-of-the-box marketing ideas employed by Barbie that brands can emulate in their brand marketing strategies.

Marketing 147
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Joann Expands Location Solution to Encompass BOPIS

Retail TouchPoints

Joann has extended its partnership with Flybuy to power the craft retailer’s buy online, pick up in-store (BOPIS) offering. Since the beginning of the COVID pandemic, Joann, like many omnichannel retailers, has experienced higher customer demand for convenient pickup services. “Flybuy has powered our curbside pickup program for years, which has enabled us to boost efficiency, reduce wait times and ultimately increase customer satisfaction,” said Drew Chamberlain, Director of Operations and CX at

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Google Analytics 4 (GA4) FAQ

ROI Revolution

Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Let’s embark on this journey together and discover the possibilities GA4 has to offer!

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How to Convert Customers with Empathetic Marketing

Retail TouchPoints

In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we are feeling machines that think.” Not only are we feeling, but Damasio’s study also revealed that every decision we make is grounded in emotion. Going a step further than that, we actually can’t make a decision if we can’t feel. Unfortunately, this is something marketing professionals often overlook.

Customer 196
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Overstock revenue falls 20% ahead of Bed Bath & Beyond rebrand

RetailDive

CEO Jonathan Johnson said the company is on track to relaunch in the U.S. next month, and in-app promotions will replace the retailer’s iconic blue coupons.

Retail 87
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Big Success and Brand Loyalty with MiniZoo

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. Mini figurine toys have grown in popularity in the past decade. From mini food toys to animals, these small toys are fun, cute, and spark imagination. MiniZoo is Australia’s animal toy figurine store, which began as a brick-and-mortar toy shop in 2004.

Toys 84
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Dollar General’s chief strategy officer exits

RetailDive

Donny Lau’s exit to become CFO of Zaxby’s follows numerous leadership changes and shuffling over the past year at the dollar retailer.

Retail 90
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Exclusive: Amazon Has Drawn Thousands To Try Its AI Service Competing With Microsoft, Google

RetailWire

Amazon Web Services (AWS), the cloud division of Amazon, has attracted thousands of customers to try out its AI service, Amazon Bedrock, which competes with Microsoft and Google in the artificial intelligence domain. The company aims to make every organization an AI company and is offering a wide range of AI models through Bedrock to.

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Wayfair debuts home design, product visualization tool

RetailDive

Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.

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Samsung Launches Two New Folding Smartphones To Fend Off Competition From Rivals

RetailWire

Samsung has launched two new folding smartphones, the Galaxy Z Flip 5 and Galaxy Fold 5, alongside a tablet and two smartwatches. The Galaxy Z Flip 5 features a much larger cover display and a slimmer design with a three-stop, “zero gap” hinge, while the Galaxy Fold 5 has a 7.6-inch main screen, a reduced.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Crocs reaches over $1B in quarterly revenue

RetailDive

The footwear company saw direct-to-consumer revenue increase 26% in Q2. However, Crocs lowered its full-year revenue expectations for HeyDude.

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How to Increase Product Visibility on Google Shopping [For Free]

Prisync

Increase product visibility on Google Shopping to boost store profitability. Try these free steps and optimize your product listing!

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Warehouse automation expected to pick up after hitting ‘rock bottom’

RetailDive

E-commerce and warehouse construction activity are showing signs of recovery, which could lead to increased demand for automation tools, according to Interact Analysis.

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Pivotree Earns Platinum Delivery Partner Status from Informatica, a leader in cloud data management

Pivotree Blog

Pivotree achieved this milestone by helping organizations maximize their return on investment with Informatica’s Intelligent Cloud Data Management (IDMC) solutions. Pivotree, a leading provider of data management services , is excited to announce that it’s now a Platinum Delivery Partner with Informatica. This milestone solidifies the strategic relationship between the two companies.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tractor Supply to expand its footprint, aiming for 3K nationwide

RetailDive

The retailer is also doubling down on leased stores and will leverage a sale-leaseback strategy to help fund its expansion.

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Dynamics of the Firewood Market

365 Retail

Many people in the UK rely on firewood to heat their homes, particularly those in rural areas. There is concern that firewood supply will be low this year which will have a negative impact on price. Introduction The global firewood market, despite being overshadowed by modern energy sources, remains an important component of the energy mix, especially in rural and suburban areas.

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Walmart adds travel perks to membership program

RetailDive

In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash.

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The Booming Global Hearing Market: Set to Reach $10.2 Billion in 2023

365 Retail

The global hearing market, a comprehensive landscape encapsulating hearing aids, cochlear implants, bone-anchored systems, ear wax removal and more, is set for a significant surge in 2023. With a projection of reaching $10.2 billion in the same year, this expansion paints an optimistic picture of the sector’s future, highlighting the increasing necessity for solutions to hearing impairments worldwide.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Backroom: Jason Del Rey and ‘Winner Sells All’

RetailDive

One of the most prolific journalists covering the retail industry leverages his deep sourcing for an in-depth book about Amazon versus Walmart.

Books 73
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How will inflation impact the hearing aid market?

365 Retail

At its most basic, inflation refers to the general increase in prices and the fall in purchasing power of money. In such a scenario, the costs of goods and services rise over time. Therefore, to comprehend how inflation might impact the hearing aid market, it is crucial to understand the multiple facets of this relationship. Firstly, inflation directly affects the cost of production.

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Lowe’s expands same-day delivery nationwide with OneRail

RetailDive

The expansion aligns with the company's "Total Home Strategy" to drive long-term financial growth, Chairman and CEO Marvin Ellison said.

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What is Social Engineering in the Digital World?

Digital Doughnut

In today's digitally interconnected world, where personal information is readily available online, the threat of social engineering looms large.In today's digitally interconnected world, where personal information is readily available online, the threat of social engineering looms large.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.