Thu.May 04, 2023

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Influencer Marketing 101 With Influencer Partnership Tips | Salsify

Salsify

Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to purchase.

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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data. With the expansion of retail media networks (RMNs), retailers have introduced an array of new state-of-the-art digital screens closer to the point of purchase, thus creating myriad opportunities fo

eCommerce 312
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457: Exactly How I’d Build A New Ecommerce Business Today From Scratch – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a new segment of the podcast in honor of my book, The Family First Entrepreneur. In these solo episodes, I present to you my personal thoughts about family, entrepreneurship, and life. Today, I outline exactly what I would do if I were to start an e-commerce business today from complete scratch. What You’ll Learn The best ecommerce business models The exact steps that I would take to start an online store this year What to avoid in ecommerce Other Resources

eCommerce 241
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Amazon Adds Uber Eats Delivery Updates to Smart Device Repertoire

Retail TouchPoints

Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on critical points in the delivery process, such as when an order is being prepared through when the order has been delivered. Shoppers can set how often they want to receive updates, as well as which devices they want Alexa to use to make announcements.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Crafting the Ideal Digital Experience: Beauty & Cosmetics

Fastr

The Importance of the Digital Experience In Beauty & Cosmetics The beauty and cosmetics industry is visual by nature. It’s no coincidence that the most influential brands often have the greatest use of imagery, as visuals often serve as the essence of the product for beauty and cosmetics brands. This is accentuated in digital mediums, where other senses are limited.

Other 228
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Shein Adds Third-Party Marketplace in U.S.

Retail TouchPoints

Value shopping app Shein is opening up its platform to third-party sellers with the debut of a new global integrated marketplace. Up until now Shein has operated as a traditional retailer by acquiring its own inventory. This contrasts with fellow China-based discount shopping apps such as Wish and Temu , which use a consumer-to-manufacturer marketplace model.

Fashion 295

More Trending

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Wayfair Launches In-Store Immersive Virtual Room Creation Technology

Retail TouchPoints

Wayfair has launched the Digital Design Studio, a patent-pending technology that aims to bring the best of online and in-store shopping together. The Studio is a kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital, fully 3D room with photorealistic quality. The technology will debut at the Dedham, Mass.

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How To Find GTIN Online and Solve Feed Issue With Identifiers

Store Growers

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. In this piece, we discuss the ways to find a GTIN online, the options available and the costs associated with obtaining a GTIN, and the benefits from getting one.

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Constructor Helps Retailers Unlock Zero-Party Data for Personalization

Retail TouchPoints

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions. The tool enables retailers to serve up brief questionnaires as shoppers engage on a brand’s website, mobile site or mobile app, posing questions to them much like an associate would in-store.

Retail 283
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The Ultimate Guide to Selling on Instagram as an Amazon FBA Seller

Algopix

As an Amazon seller, you are always on the lookout for new ways to reach customers and increase sales. Selling on Instagram is a great way to do just that. With over 1 billion active users, Instagram is one of the most popular social media platforms in the world. By selling on Instagram, you can tap into a massive audience of potential customers who are actively engaged with the platform.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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PAVE Global and goodMRKT Bring Student Design Challenge to #RICE23

Retail TouchPoints

Retail 196
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How to collect more subscriber information with multi-step forms [+ walkthrough]

Omnisend

Reading Time: 5 minutes Do you wish you knew more about your subscribers than their first name and email address, but worry you’ll scare them away by asking too many questions on your signup forms? With a multi-step form, you can collect more information and avoid overwhelming your visitors—it’s a win-win! There’s a persistent myth that a single-step form is more effective because it’s shorter.

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Nordstrom to shutter its downtown San Francisco stores

RetailDive

The retailer has run its full-line store at the Westfield San Francisco Shopping Centre for 35 years, and its off-price Rack across the street for nine.

Retail 102
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How to Build a Loyalty Program That Resonates With Gen Z

SheerID

Brands can win the loyalty of the coveted Gen Z segment by honoring social values, personalizing campaigns, and offering flexible payment options.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Farfetch launches European commercial partnership with Reebok

RetailDive

The new digital platforms are part of a larger plan by Reebok owner Authentic Brands Group to reposition its European e-commerce sites and expand its luxury product offerings.

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How to Build a Loyalty Program That Resonates With Gen Z

SheerID

Brands can win the loyalty of the coveted Gen Z segment by honoring social values, personalizing campaigns, and offering flexible payment options.

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Peloton to relaunch brand, projects free cash flow pressure

RetailDive

While the company reported a total revenue decline in Q4 and missed on gross margin, it will rebrand later this month to better communicate its value.

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How Under the Nile Builds Loyalty with Short Customer Life Cycles

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. “ A mom on a mission ,”  is how Under the Nile describes itself. Under the Nile is an organic and fair-trade baby and home goods brand with products for newborns, babies, and children through 6 years old.

Toys 76
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Guess taps Hugo Boss alum for CFO seat

RetailDive

The appointment of Markus Neubrand, a former CFO of Hugo Boss Americas, follows a “rigorous” search process, Guess CEO Carlos Alberini said.

86
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Michelle Obama co-founds healthy food and beverage company for kids

RetailWire

Former first lady Michelle Obama co-founded PLEZi Nutrition, a company that sells “healthier, great-tasting products” for kids. “I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside—you’ve got to find ways to change the food and beverage industry itself,” Ms. Obama said. “I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transf

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Foot Locker to sell HeyDude footwear

RetailDive

Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion.

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Hollister Co. Announces New London Soho Store

365 Retail

Hollister Co. today announced the relocation of its London store to Foubert’s Place, Soho, where the retailer will offer its signature men’s and women’s apparel and accessories. On 5th May, Hollister will open the doors of its new store located just off London’s Carnaby Street; a globally renowned shopping destination. Hollister believes in celebrating teens – their firsts, their experiences and their memories, every day.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shopify reports $1.5B in revenue, lays off 20% of workforce

RetailDive

The company is also selling off its logistics business to Flexport, who will become Shopify's official logistics partner.

Shopify 95
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Swedish fashion retailer Lindex chooses Nedap for large-scale RFID deployment

365 Retail

Nedap , has been selected by Lindex to deploy Nedap iD Cloud. Lindex aims to increase inventory accuracy, which leads to higher product availability across all channels. The roll-out involves 400+ Lindex-stores across the Nordics, the United Kingdom, and Eastern Europe. As part of the deployment, Nedap will provide Lindex with its iD Cloud platform to help streamline its inventory management and enhance the customer experience.

Fashion 57
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Birchbox founder demands $2M from FemTec Health

RetailDive

Birchbox co-founder Katia Beauchamp alleges FemTec Health, which acquired the box subscription service in 2021, operated in bad faith.

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B&Q and Pinterest team up to inspire Home Front trend with unique campaign

365 Retail

B&Q has partnered with Pinterest to launch a new co-branded campaign, marking the retailer’s first use of the platform’s Trend Badge feature. The initiative is aimed at consumers who are increasingly focused on the “Home Front” trend of decorating the exteriors of their homes. The trend was identified in Pinterest’s December trend prediction report, with search terms such as “front door transformation,” “front garden,” and “front hallway decor ideas” all continuing to gain tracti

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Therabody names Atkins alum as CFO

RetailDive

The Theragun maker is continuing its C-suite transformation as it looks to push forward into the broader, everyday health and wellness space.

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The Importance of a Go-to-Market Strategy in a Product Roadmap

Digital Doughnut

A go-to-market (GTM) strategy is a critical component of a product roadmap, outlining the steps necessary to launch a product or service successfully.

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Wayfair execs remain optimistic even as losses continue to mount

RetailDive

While the online retailer faces sales and customer declines, it believes it will be EBITDA positive as early as this quarter.

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Amazon’s Latest Strategy to Minimize eCommerce Returns

IntelligenceNode

Post-purchase experiences such as “Free & Easy Return Policies” have long since set the standard for digital shopping experiences online. As eCommerce returns rates rise, however, major brands and marketplaces. The post Amazon’s Latest Strategy to Minimize eCommerce Returns appeared first on Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.