Ecommerce Platforms
APRIL 5, 2023
The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? An ecommerce marketing plan is a comprehensive strategy that outlines how an online business attracts users and converts them into paying customers.
Forrester eCommerce
APRIL 5, 2023
Earlier this year I promised a slew of research on FinOps. Today, I published the first in this series on What Technology Executives Need To Know: FinOps. This report is especially timely as FinOps is getting a front row seat with executives globally across verticals and across organizations of all sizes.
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Retail TouchPoints
APRIL 5, 2023
Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers. “We’re pivoting away from being a real estate company and leaning into being an experience company,” said Stephen Yalof, CEO of Tanger Outlets in an interview with Retail TouchPoints.
Forrester eCommerce
APRIL 5, 2023
You may have more scrutiny on spend and hiring, but you must still grow amidst the turmoil of disrupting supply chains, persistent war, and geopolitical and climate instability.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
APRIL 5, 2023
Best Buy will simplify responsible recycling of tablets, cords, keyboards and other electronics with a nationwide pilot of its new prepaid Technology Recycling Box. Consumers can order boxes in two sizes: small boxes that can carry up to six pounds for $22.99 and large boxes capable of carrying up to 15 pounds for $29.99. After consumers load the boxes with their old equipment, they can arrange for a UPS pickup or bring the box to a UPS drop-off location.
Forrester eCommerce
APRIL 5, 2023
It was reported last week that Google is shifting resources within its virtual assistant unit from Assistant to Bard, its intelligent chat technology. This comes as no surprise to Forrester. Google has a long history of launching and discontinuing services that fail to gain traction with consumers, and voice has failed to do so.
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Forrester eCommerce
APRIL 5, 2023
What was once considered heretical by some has now moved to the forefront of marketers' priorities. At this year's B2B Summit North America, get advice for successfully transitioning from a marketing-qualified lead (MQL) focus to an opportunities-based approach.
Retail TouchPoints
APRIL 5, 2023
GNC will revamp its brick-and-mortar stores to make them into “home bases” where its tech-driven omnichannel experience will be launched. Each store will continue to operate in its traditional retail capacity but also will empower associates to enhance the digital experience through the introduction of a new selling tool and mobile POS system. GNC has partnered with Salesfloor to bridge GNC.com with in-store associate coaching to create an omnichannel social selling experience.
Forrester eCommerce
APRIL 5, 2023
B2B marketing teams create messaging for brand and product – often separately – which attempts to articulate differentiated value to buyers, customers, employees, and other stakeholders. What is abundantly clear from our research is that there is a significant challenge to ensure all this messaging is connected and consistent.
Retail TouchPoints
APRIL 5, 2023
Consumers are returning to the physical store for all the advantages it offers: the ability to touch, feel and experience the brand — and most importantly, be a part of the brand’s community or “tribe.” Brands should focus on creating an experiential space that takes advantage of all that in-store has to offer. Location, Location, Location It goes without saying that the location is critical.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 5, 2023
ChatGPT, Bard, and Bing (or is it Sydney?) have taken AI from a great idea to something that has a much more practical and tangible impact on our lives today.
Retail TouchPoints
APRIL 5, 2023
Consumers and retailers are turning to resale more than ever amid economic uncertainty, according to ThredUp ’s 11th annual Resale Report , conducted by GlobalData. The study found that more than half of U.S. consumers ( 52% ) shopped secondhand apparel in 2022. In fact, one in three apparel items bought in the last 12 months in the U.S. was secondhand, and among Gen Z that number was two in five.
Fabric
APRIL 5, 2023
One of the major e-commerce predictions for the next five years is that retailers will take a headless approach to commerce. Headless commerce is an architecture in which the front-end presentation layer is decoupled from the back-end commerce functionality, allowing for greater flexibility and customization, as well as richer, more immersive customer experiences by surfacing deep customer insights and leveraging best-in-class e-commerce software.
Retail TouchPoints
APRIL 5, 2023
As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut of Posh Shows following several months of testing. Available in the U.S. and Canada, Posh Shows enable sellers to livestream on Poshmark for the first time. The platform has long hosted Posh Parties — themed virtual shopping events in which any seller can share listings that fit the theme.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
APRIL 5, 2023
The best BigCommerce store examples offer a fantastic behind-the-scenes look at what you can accomplish with the BigCommerce store builder. As one of the most popular ecommerce platforms on the market today, BigCommerce provides companies with a host of out-of-the-box tools they can use to make their store a phenomenal success. In fact, BigCommerce has more built-in functionality than many other well-known platforms.
Retail TouchPoints
APRIL 5, 2023
Walmart plans to introduce automation at nearly two-thirds of its stores and aims to have approximately 55 % of its fulfillment center volume move through automated facilities by the end of fiscal 2026. The move could help unit cost averages improve by approximately 20% , and Walmart expects to maintain or even grow its associate count through the creation of new roles.
Ecommerce Platforms
APRIL 5, 2023
Your Shopify store can attract customers without constant ad spend — all you need is to do a bit of research and create a blog. How does this work and how do you add a blog to your Shopify website? Learn all about it in this step-by-step guide. What is Shopify Shopify is one of the most popular ecommerce platforms that makes it possible to create an ecommerce store, host it, and conduct all the business processes from marketing to sales.
RetailDive
APRIL 5, 2023
The retail giant expects that within three years, 55% of its fulfillment center volume will move through automated facilities, and a whopping 65% of its stores will be automated to some extent.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
APRIL 5, 2023
The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Available either as a plugin for your existing website, or as a standalone solution for building a simple online presence, Ecwid offers a cost-effective and simple solution to brands getting started in the digital space.
Store Growers
APRIL 5, 2023
Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips. Let’s dive in. What Is the Size Attribute in the Product Feed?
Ecommerce Platforms
APRIL 5, 2023
Shop Pay Installments is a payment solution offered by Shopify that lets users buy more expensive products without leveraging credit card debt. Below, you’ll learn about the benefits of Shop Pay Installments for businesses, how it works, and how to set it up on your Shopify store. What is Shop Pay Shop Pay is a fast and secure checkout process designed for Shopify stores.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
APRIL 5, 2023
Today, we’re taking a look at some of the top AI statistics worth knowing in 2023. You don’t have to be a tech enthusiast to have an interest in artificial intelligence. Over the years, AI has become an increasingly commonplace part of our everyday lives. Countless tools, from collaboration and communication apps to customer service software, include their own AI enhancements.
ESW
APRIL 5, 2023
While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. When websites are not adequately prepared for high-volume traffic and high-velocity checkouts, the sudden spike can actually lead to slow load speeds, a poor customer experience, high-profile website crashes and ultimately, a loss in revenue.
Ecommerce Platforms
APRIL 5, 2023
Are you looking for the best Redbubble alternatives? You’re in the right place. We’ve chosen a variety of excellent Redbubble alternatives for today’s print-on-demand merchants, intended to serve a wide variety of business needs. We chose the Redbubble Alternatives based on a number of factors, from their product selection (and quality), to the platform’s ease of use, the potential profit margins, and the shipping options available.
Omnisend
APRIL 5, 2023
Reading Time: 6 minutes Klaviyo is one of the most popular ecommerce-focused email marketing platforms. However, recent updates to this email marketing software has caused some confusion with their clients. This year, they announced changes to Klaviyo pricing , which led to some customers paying up to 60% more. Most recently, Klaviyo has announced that free users will no longer be able to have unlimited access to email support.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
APRIL 5, 2023
The best subscription ecommerce platform gives today’s business owners an exceptional way to increase the lifetime value of their customers, and unlock recurring revenue. With a subscription platform, companies can sell everything from packages of crucial products delivered on a monthly basis, to webinar and online course access. Subscription platforms allow companies to spend less time worrying about finding new customers, by providing them with a convenient way to retain existing clients.
Omnisend
APRIL 5, 2023
Reading Time: 7 minutes Benjamin Franklin once said that nothing is certain except death and taxes. Well, we can add mistakes to that list as well, because we’re all guaranteed to make them at some point. While we’d all prefer it if they didn’t happen, the most important thing is how you handle them. Unless the mistake is catastrophic, people are generally understanding, caring less about the mistake itself and more about your response.
RetailDive
APRIL 5, 2023
That’s down from the company’s estimates last year, which expected the market to reach $82 billion by 2026.
Liveintent
APRIL 5, 2023
Women’s History Month is a celebration of women’s contributions to history, culture and society. Women are celebrated at LiveIntent year round but we also enjoyed specific events last month that we’re excited to share! One of the communities supported by LiveIntent’s Employee Resource Group (ERG) framework is called Women with Intent (WWI), and they focus on empowering and supporting those who identify as women within our organization.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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