How to Take Your Brand Direct to Consumer
BigCommerce
SEPTEMBER 14, 2018
You’ve seen the ads and read the articles about retail darlings like Harry’s, Casper, Blue Apron, Bonobos, Barkbox, and Warby Parker. It shrinks the overall business, both for the brand and the wholesaler. The scary part for legacy brands is, now they have to compete against all of these hip upstart brands that are digitally native.
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