The Algorithm Of You
Forrester eCommerce
SEPTEMBER 14, 2018
It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not.
Forrester eCommerce
SEPTEMBER 14, 2018
It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not.
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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?
Speaker: Phil Irvine, VP & Director of Audience Intelligence
When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
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