Mon.May 08, 2023

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CEOs And CMOs Are Misaligned On Customer Needs

Forrester eCommerce

CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.

B2C 368
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311
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458: The Ugly Truth About Selling On Amazon And The Hidden Fees With Vladi Gordon

My Wife Quit Her Job

Today, I’m thrilled to have Vladi Gordon on the show. Vladi is the founder of Sellerboard, a software that helps you track profit and loss when selling on Amazon FBA. Having sold on Amazon for seven years now, I know that there are many hidden fees when selling on the platform. In this episode, Vladi and I reveal the ugly truth about selling on Amazon and how to calculate your true profit.

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Destination Maternity Rolls Out New Collection Exclusively at Walmart

Retail TouchPoints

Destination Maternity has released its 2023 spring/summer collection exclusively at select Walmart stores and on Walmart.com. The brand is likely seeking to gain market share after the demise of BuyBuy Baby parent company Bed Bath & Beyond , which filed for Chapter 11 bankruptcy protection and began a wind-down of its operations in April. The new collection includes dresses such as the side-ruched Bodycon Dress featuring short sleeves and adjustable drawcords, the Tie Shoulder Dress with a l

Fashion 282
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Introducing The APAC Financial Services Customer Trust Index, 2022

Forrester eCommerce

Earning and defending customers’ trust, considering the current volatility in financial markets, the infamous downfall of Credit Suisse, the collapse of First Republic Bank, and the ongoing banking scandal in China, requires a special commitment, not lip service. Customers want to feel confident that their investment managers, banks, and insurers are reliable and trustworthy.

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Pilot to Hire 10,000+ Employees in Advance of Summer Travel Season

Retail TouchPoints

Pilot Company — parent company of Pilot and Flying J — plans to hire more than 10,000 new employees across North America as it gears up for the busy summer season. In addition to the more than 750 Pilot and Flying J travel center locations across the U.S. and Canada — which serve an average of 1.3 million guests per day — Pilot Company also encompasses a tanker fleet of 1,500 trucks and the One9 Fuel Network , which provides fueling locations for smaller fleets and independent drivers.

Travel 265

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Christmas Tree Shops Files for Bankruptcy, Seeks to Reorganize

Retail TouchPoints

Christmas Tree Shops , which filed for Chapter 11 bankruptcy on May 5, reportedly plans to emerge from the process with most stores open, according to The Wall Street Journal. The retailer, which currently operates 82 stores, is aiming to close 10 underperforming stores during bankruptcy before emerging from Chapter 11 in August 2023. It has no plans to seek a buyer.

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eCommerce UX: How Website Design Affects Conversion Rates

Groove

In the competitive world of eCommerce, striking the perfect balance between an aesthetically pleasing website design and an exceptional user experience (UX) is crucial for success. In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recom

eCommerce 195
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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. The U.S. pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth.

Channel 247
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The World Lags With SBOM Requirements, But Likely Not For Long

Forrester eCommerce

The US Executive Order on Improving the Nation’s Cybersecurity ignited an evolution in software supply-chain security that breaches such as the ones on SolarWinds and Colonial Pipeline fueled. Putting teeth behind the Executive Order, an Office of Management and Budget September 2022 memorandum allows agencies to request a software bill of materials (SBOM) from suppliers.

Supplies 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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ChatGPT for Amazon Sellers: Getting Started

Algopix

If you’re an Amazon seller looking to streamline your business operations and improve your productivity, then ChatGPT may be the ultimate AI-powered assistant for you. ChatGPT is an advanced chatbot that uses natural language processing and machine learning to provide Amazon sellers with relevant insights and information to help them make informed business decisions.

eCommerce 119
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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

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‘We’ve chosen both’: How Nike aims to connect DTC and wholesale

RetailDive

While the athletics giant has invested heavily in its own digtital channels and physical stores, the retailer is also trying to broaden its ecosystem to its wholesale partners.

Channel 108
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Omnisend vs. Drip: A feature-by-feature comparison

Omnisend

Reading Time: 8 minutes There’s a common misconception that email marketing is time-consuming and expensive for eCommerce businesses. While we do agree to the increasing competition in the email inbox and the need to understand one’s audience before sending an email, the fact is that actually understanding your subscribers and setting up campaigns across the buyer’s journey can be simplified with the help of an email marketing automation tool.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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SheerID Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023 

SheerID

SheerID Ranks Among Highest-Scoring Businesses on Inc.

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10 best follow up email subject lines examples for 2023

Omnisend

Reading Time: 14 minutes One of the greatest misconceptions about follow up emails is that your potential customers or customers will get agitated by seeing multiple emails coming from you. But that’s far from the truth. In fact, with consumers receiving in excess of a hundred emails every day, it’s likely that they may have missed seeing your first emails.

Webinar 88
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Making Loyal Customers Out of Holiday Shoppers

SheerID

Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.

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Foot Locker brings on Nike, Lululemon veteran to lead WSS banner

RetailDive

Blanca Gonzalez, a longtime Nike executive, will oversee operations for the Latino-focused business, reporting to Chief Commercial Officer Frank Bracken.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Making Loyal Customers Out of Holiday Shoppers

SheerID

Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.

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Amazon opens robotic fulfillment center in Connecticut

RetailDive

Employees will work alongside “thousands of robotic systems” to process smaller shipments such as books and toys, according to a spokesperson.

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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

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Walmart taps company veteran as chief merchant

RetailDive

Latriece Watkins, who began at the retail giant as an intern two decades ago, replaces Charles Redfield, who left last month.

Retail 95
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Mastering Share of Search in 2023

IntelligenceNode

The Increasing Relevance of Search in Modern Retail In a digitally driven retail universe where every virtual journey begins with a search- it comes as no surprise that ‘Share of. The post Mastering Share of Search in 2023 appeared first on Blog.

Blog 52
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Solo Brands posts 7.3% sales uptick in Q1 driven by wholesale strength

RetailDive

CEO John Merris emphasized the importance of its retail partnerships, which include Ace Hardware, REI and Dick’s Sporting Goods.

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Christmas Tree Shops files for Chapter 11

RetailWire

Christmas Tree Shops has filed for Chapter 11 bankruptcy protection. The retailer plans to close 10 of its 82 stores and exit bankruptcy by August. “This is strictly a financial restructuring. Our operations are sound,” said Marc Salkovitz, chairman of the company.

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Osprey, Hydro Flask owner cuts 18% of SKUs in supply chain overhaul

RetailDive

As Helen of Troy sheds inventory, it’s also finding more opportunities to consolidate its distribution footprint.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Lululemon hosts a dupe swap

RetailWire

The lululemon store at the Century City Mall in Los Angeles is offering its black Align High Rise Pant 25” to customers who bring in a knockoff (AKA dupe) of the item. “We saw it as a really fun way to play into something that is a real part of our culture, but in a way that really puts the focus back on the original,” said Nikki Neuburger, lululemon chief brand officer.

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EBay Ventures invests in sporting goods marketplace SidelineSwap

RetailDive

SidelineSwap also received an investment by DSG Ventures — the corporate venture arm of Dick’s Sporting Goods — last fall.

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Online Charging System to Emerge as Backbone for Customer-Centric Business Models

Digital Doughnut

Customer service and satisfaction is an important requirement in every industry, primarily telecommunications where the whole industry is striving for customer engagement. To ensure customer needs are served, several entities have entered the fray. These are MNO, MVNO, MVNE, and MVNA.

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Oracle named a leader in retail price optimization applications worldwide

RetailDive

Learn why Oracle was named a leader in the IDC MarketScape Worldwide Retail Pricing 2023 Vendor Assessment.

Retail 86
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.