Thu.May 11, 2023

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Dollar General Expands DG Fresh Footprint as it Bolsters Supply Chain

Retail TouchPoints

Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze

Supplies 317
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Discover the 5 Hottest Ecommerce Trends for Summer 2023

Fastr

Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.

eCommerce 246
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Best Buy Expands Loyalty Initiatives with My Best Buy Memberships

Retail TouchPoints

Best Buy is the latest retailer attempting to capitalize on the 61% of consumers who have up to four subscriptions. My Best Buy Memberships , which will launch nationwide on June 27, is a new suite of membership options designed to give consumers more flexibility based on their technology needs, budget and lifestyle. The expanded program includes three tiers — My Best Buy, My Best Buy Plus and My Best Buy Total — with each offering different benefits, such as members-only pricing and deals, ac

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What HR Leaders Told Us Keeps Them Up At Night

Forrester eCommerce

HR Executives Gather to Discuss the Future of Work at UNLEASH US In April, I joined with my colleagues Betsy Summer and Katy Tynan at the UNLEASH US 2023 event held in Las Vegas.

Events 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Google Aims to ‘Supercharge’ Shopping with Generative AI-Enhanced Search

Retail TouchPoints

As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S. Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. Other announcements included plans to open up its ChatGPT competitor Bard to the world (no more waitlist), more immersive Maps experiences and new capabilities for Google Cloud cu

Banking 277
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What Does It Take To Successfully Execute A Marketing Transformation?

Forrester eCommerce

Marketing transformation, which is a significant shift in an organisation’s marketing approach, often becomes necessary for companies striving to remain relevant and competitive in today’s rapidly changing market landscape. From evolving customer needs and preferences to emerging technologies and channels, businesses must continuously adapt their marketing capabilities to drive revenue growth and increase customer engagement.

Marketing 195

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The What, Why, and How of Values-Driven Marketing

Forrester eCommerce

In the upcoming CX APAC 2023, I’m going to present on How To Embed Values-Driven Marketing In Customer Journeys. I’m excited to lay out the key concept of values-driven marketing and share a sneak peak of the new model and framework. But before we talk about values-driven marketing, let’s start with values-motivated consumers.

Marketing 195
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Rokt Adds New Revenue Opportunities With Payment-Related Offers at Checkout

Retail TouchPoints

Machine learning-powered ecommerce payments provider Rokt has launched Rokt Payments Marketplace. The tool is designed to enable ecommerce businesses to unlock a new revenue stream on their payment page by presenting shoppers with relevant credit card and payment-related offers in a customizable and native placement. The offering aims to maximize revenue opportunities by converting static, fixed real estate into a flexible experience that’s tailored to each individual, based on the card offer or

Payments 232
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What’s Driving The $2 Trillion Technology Services Market?

Forrester eCommerce

Co-innovation is driving the $2 trillion technology services market — 48% of the $4.2 trillion tech economy. And it has been growing faster than GDP for decades. Why? Simple: Companies and organizations run on technology. They turn to services providers to help them translate technology’s potential into customer and business outcomes.

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How To Build a Strategy for Social Media Marketing To Boost Ecommerce Sales | Salsify

Salsify

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How do you do, fellow kids?

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Who Do B2B Buyers Trust?

Forrester eCommerce

It’s human nature to want to be trusted and to trust in return. This explains why “trust” is such a ubiquitous component of corporate messaging across industries and cultures. Business leaders understand that cultivating trust among buyers is necessary for winning business, sustaining long-term relationships, and building a strong brand.

B2B 195
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Askly Review: Simple Multilingual Customer Support

Ecommerce Platforms

In today’s Askly review, we’re exploring the features and benefits of one of the most user-friendly tools for multilingual customer support on the market. Designed for the age of globalization, Askly ensures companies can connect with their customers in their native language, without complexity. Built from the ground up to simplify language translation, this chat-based solution requires no coding knowledge, and can be easily implemented into your website in no time.

Live Chat 104
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Marketers: It’s Time To Offer Customers Real Value if You Want Their Data

SheerID

With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.

Customer 104
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How to Price Print-on-Demand Products

Ecommerce Platforms

Are you in the beginning phases of your POD business and need help with how to price your products? Or are you still doing your research, reading through our reviews of different print-on-demand platforms, and now wondering how to price everything? Either way, it can feel somewhat overwhelming to arrive at this point. It's not always easy to get prices right when you’re just starting out.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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10 promotional email examples that will drive more sales (+ how to write them)

Omnisend

Reading Time: 11 minutes Unlike what some people believe, most customers are not repulsed by promotional emails. In fact, recent statistics show that discounts and promotions are effective in selling to new customers 61% of the time. And when you use emails, you send these promotions and discounts right to your audience’s inboxes. If written well, some benefits you’ll get from sending promotional email campaigns include: Increasing sales Building customer loyalty Drawing in new customers Rewardi

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Adidas to sell some Yeezy inventory and donate part of the proceeds

RetailWire

Adidas CEO Bjoern Gulden said the company plans to sell some of its Yeezy stock and donate part of the proceeds to international organizations. The athleticwear ended sales of the brand last year after Ye, formerly known as Kanye West, made a series of antisemitic comments. Ye will still be entitled to 15 percent of the sales of all Yeezy merchandise.

Article 97
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Former Target CFO heads to Nordstrom

RetailDive

Cathy Smith, most recently chief financial officer at Bright Health Group, is taking the job left open by Anne Bramman last year.

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Podcast: Ecommerce Fraud Prevention and Distributed Workforces

ESW

Ecommerce fraud prevention protects revenue and brand reputation. In the latest episodes of Fraudology Podcast with Karisse Hendrick , ESW’s Global Fraud & Risk Manager Neill Mac Carthaigh talks about his professional journey and what brands need to do ensure they’re doing everything they can to prevent fraud and protect their brands.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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eCommerce Search Engine Providers

GetElastic

What’s the Best eCommerce Search Engine? Last year, retail eCommerce sales exceeded $1 trillion for the first time in history. Clearly, consumers expect to find goods and services online. For your brand, meeting that consumer expectation means having a strong eCommerce search engine. Leading eCommerce search engines help your customers find exactly what they’re looking for with minimal effort, and give you insights into what your buyers are searching for.

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When the mall is the target: The state of retail and mass shootings

RetailDive

Stores and malls are especially vulnerable to random attacks like the recent killing of eight people at the Allen Premium Outlets in Texas.

Retail 103
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data

SheerID

Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.

Retail 89
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Google starts testing generative AI in search, ads included

RetailDive

Ad placements will come with a “sponsored” label similar to conventional search as the AI race kicks into high gear.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why May is the New Black Friday

SheerID

May has become one of the biggest revenue-generating months. Here’s how retailers can take advantage of this trend.

Retail 97
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Oatly to boost its president to CEO

RetailDive

Jean-Christophe Flatin will take the helm at the Swedish oat milk company on June 1, while current leader Toni Petersson will transition to co-chairperson of the board of directors.

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Why May is the New Black Friday

SheerID

May has become one of the biggest revenue-generating months. Here’s how retailers can take advantage of this trend.

Retail 89
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Adidas plans to sell some of its Yeezy inventory and donate the money

RetailDive

CEO Bjørn Gulden said Thursday that burning the $1.3 billion worth of products was not the solution.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data

SheerID

Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.

Retail 78
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Best Buy adds tiers to membership program

RetailDive

The consumer electronics retailer’s new offering debuts next month and includes benefits like deals and free shipping at a variety of levels.

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How Marketers Can Gather Zero-Party Data Through Promotions

SheerID

Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.

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Etsy introduces wedding registry service

RetailDive

Couples can pick out handmade or personalized products on the platform, as once popular retailers for the service disappear.

Retail 84
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.