Bath & Body Works Expands Men’s Care Assortment
Retail TouchPoints
MAY 15, 2023
Bath & Body Works is focusing on growing its men’s business with the introduction of new skincare and beard care collections. The retailer has already grown its men’s category by 50% over the past three years through product evolution and assortment expansion, and the new offerings aim to help the retailer maintain its momentum in the men’s care space.
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