Mon.May 15, 2023

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Bath & Body Works Expands Men’s Care Assortment

Retail TouchPoints

Bath & Body Works is focusing on growing its men’s business with the introduction of new skincare and beard care collections. The retailer has already grown its men’s category by 50% over the past three years through product evolution and assortment expansion, and the new offerings aim to help the retailer maintain its momentum in the men’s care space.

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460: Insider Tips for Snagging a Traditional Book Publishing Deal And Becoming A Best Seller With Jeff Goins

My Wife Quit Her Job

I’m thrilled to have Jeff Goins back on the show. Jeff is an accomplished author and the founder of Fresh Complaint, a company that helps authors turn their books into bestsellers. Jeff was a key player in shaping my book, ‘The Family First Entrepreneur’ In this episode, we’ll cover the nuts and bolts of writing a traditionally published book, and walk you through my own experiences in the process.

Books 225
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Amazon’s ‘Regionalization’ of its U.S. Logistics Network Leads to Reduced Costs, Faster Delivery

Retail TouchPoints

Amazon has been overhauling its logistics network to “regionalize” where inventory is located across the U.S. in an effort to reduce delivery costs while maintaining the fast shipping speeds the company is known for, multiple sources report and Amazon has confirmed. Today, 76% of the products customers order are fulfilled from facilities within their region, Amazon said, and as a result the company said it expects 2023 will be the fastest year yet for customers in terms of delivery speed.

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Choosing the Right eCommerce Tech Stack for 2023 & Beyond

Groove

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factors that impact eCommerce merchants, including eCommerce platforms, and explore the challenges associated with different approaches.

eCommerce 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. “ Breaking dow

Marketing 278
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Standing On The Shoulders Of Giants For A Greater Good

Forrester eCommerce

In 1675 Isaac Newton was credited with bringing the phrase ‘standing on the shoulders of giants’ to modern conversations. The idea is that progress is made faster and easier by leveraging the collective thinking of all those who came before.

B2B 195

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Accelerate Your Digital Transformation Efforts With Insights-Driven Leadership

Forrester eCommerce

The "reasons" that digital transformations fail are often just symptoms. Tech leaders need to connect the dots throughout user networks if digital CX transformation efforts are to succeed.

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An E-Commerce Business’ Guide To Shipping Policy

lateshipment

You might have some of the best products that are also the customers’ need of the hour. You are confident of making a sale but somehow the customer who has passed through stages of funnels doesn’t become your customer. A little analysis of your customer behavior at this stage or simply asking for their feedback will give you an insight into how your shipping policy impacted their purchasing decision.

eCommerce 130
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Prove Your Extended Supply Chain Sustainability

Forrester eCommerce

Supply chain sustainability is a top priority. In Forrester’s analysis of the Fortune Global 200 companies, 61% of the surveyed enterprises have a named sustainability lead, and 51% have scope 1 and 2 carbon-neutral goals.

Supplies 195
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How to Test the Effectiveness of Your Pricing Strategies

Wiser

For some, implementing a new pricing strategy can feel like a real shot in the dark. Set your prices too low and you’ll miss out on profit. Too high, and you’ll lose sales to your competitors. It’s not as simple as copying the competition’s prices, and there is no easy, one-size-fits-all solution. Luckily, you don’t actually have to continue flying blind.

Consumer 146
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The 2023 DXP Landscape: Composing is the biggest trend and also biggest challenge

Forrester eCommerce

You can use Digital Experience Platforms (DXP) to engage and educate prospects, transact complex offerings, and digitally deliver your business’s value proposition.

Customer 195
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Nike faces lawsuit over greenwashing claims

RetailDive

A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.

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Shippo Review (2023): An Easy-To-Use Shipping Solution For SMB Merchants

Ecommerce Platforms

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. As an all-in-one shipping solution for management, partnerships, label printing, and insurance, Shippo aims to provide business owners with a convenient way to streamline order fulfillment , and deliver amazing customer service.

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5 Tips on How to Use Google Ads Audience Manager (Guide)

Store Growers

Last Updated on May 15, 2023 You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ads platform every 18 months or so. Sometimes, these updates affect its naming conventions, and you suddenly need to learn new terms. Other times, the changes are more profound and serve to streamline existing processes or introduce completely new features.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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7 best Privy alternatives for 2023

Omnisend

Reading Time: 9 minutes It’s a common misconception among ecommerce business owners that Privy is the only email marketing platform worth considering. After all, Privy has a lot to offer. From its robust list-building tools to its powerful automation capabilities, it’s easy to see why it’s a popular choice. However, the truth is that there are many other Privy alternatives out there that can provide similar or even better features.

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How retailers can protect their most important KPIs with a curated marketplace model

RetailDive

By utilizing a modern solution for drop shipping, retailers can quickly and easily add third-party products to their e-commerce sites and online marketplaces

Drop Ship 104
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Retail union makes membership strides in bookstores

RetailWire

Workers at the McNally Jackson, Goods for the Study, Greenlight Bookstore and Book Culture Booksellers at Rutgers University voted unanimously to join the Retail, Wholesale and Department Store Union (RWDSU). That follows other votes that have seen RWDSU elected to negotiate for workers at McNally Jackson, Goods for the Study, Greenlight Bookstore and Book Culture.

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Out of fashion: Apparel manufacturing needs a tech update

RetailDive

Tied to fax machines and Excel spreadsheets, many companies are resistant to change and slow to adapt to new ways of doing business.

Apparel 108
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The 5 Types of Online Shoppers and How to Get Them to Buy

Smile.io

Often ecommerce businesses will focus solely on the acquisition of a customer. Regardless if those customers are qualified or have the intention to return for a repeat purchase. Whether you’re just starting a business or trying to grow an existing one, it’s tempting to see every customer you acquire as equally valuable. However, not every customer is valuable, and unfortunately, there’s a huge difference between one-time customers and repeat customers.

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Buy now, pay later (BNPL) financing helps consumers pay for major milestones

RetailDive

As most Americans anticipate a major life event in the next decade, there’s ample opportunity for BNPL usage to grow.

Consumer 111
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Navigating ERP Software for Wholesale Distribution: Benefits, Challenges, and Implementation Tips

RETAIL MANAGEMENT SOFTWARE

Enterprise Resource Planning (ERP) software has revolutionized the way businesses operate. It has become an essential tool for managing complex business processes, especially in the wholesale distribution industry. ERP software can help streamline operations, increase productivity, and improve overall efficiency. However, implementing an ERP system can be challenging and time-consuming.

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Birchbox assets acquired by Retention Brands

RetailDive

After months of growing vendor and customer complaints at Birchbox, parent company FemTec Health is winding down its business and selling off its assets.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Social VR: A Communication Breakthrough or an Ethical Nightmare?

Digital Doughnut

While it is still a relatively new phenomenon, the idea of socialising within an immersive environment has been brought to life by the metaverse.

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Bath & Body Works names Target vet as chief customer officer

RetailDive

In the newly created role, Cooper will focus on growing the retailer’s customer base as the company moves further off-mall.

Customer 109
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Selfridges Unveils The Stock Market: A Sustainable Shopping Experience in Circular Economy and Upcycling

365 Retail

Selfridges has launched The Stock Market at the Corner Shop, a month-long immersive experience that puts a strong emphasis on sustainability and circularity. The aim of this unique initiative is to help customers uncover the value of their existing possessions, promote the exchange of items for Selfridges credit, and actively engage in the restoration and upcycling of clothing and accessories.

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At Home completes $200M private placement

RetailDive

As other companies exit the sector, the retailer says the move will strengthen its financial position and lead to growth opportunities.

Other 94
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Debt ceiling drama weighs on consumer sentiment

RetailWire

The University of Michigan’s U.S. consumer sentiment index fell to a six-month low in May as Americans became concerned about the nation’s economic prospects as they await Congress approving the federal debt ceiling. The Congressional Budget Office has said the U.S. may default on some payment obligations if the debt ceiling is not raised.

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Fabletics opens first on-campus store at the University of Southern California

RetailDive

The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.

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Primark plans to slay in the U.S.A.

RetailWire

The novel coronavirus pandemic put a crimp in Primark’s U.S. expansion plans, but the fast-fashion retailer is now set on growing its store count from 13 to 60 by 2026. “There is nobody who is doing what we’re doing around price, quality and value,” said Kevin Tulip, Primark’s U.S. president.

Fashion 52
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Purple hones in on premium market with 2 new collections

RetailDive

The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.