Fri.Mar 10, 2023

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How To Sell Online: The Secret To E-commerce Video Marketing

lateshipment

In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. This is primarily due to its ability to reach a larger group of target audiences and attract them. According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. This specialty has led to e-commerce stores quickly turning to video to grow their businesses.

eCommerce 130
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Two Top Gap Executives Depart, Retailer Eliminates Growth Officer Role

Retail TouchPoints

Gap is shaking up its leadership following a weak Q4 2022 with the immediate departure of President and CEO of Athleta Mary Beth Laughton; the elimination of the role of Chief Growth Officer (CGO), currently held by Asheesh Saksena, also effective immediately; and the departure of Chief People Officer Sheila Peters, who will leave at the end of 2023.

Retail 244
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Recommendations From The 2023 Application Development Benchmarks, Europe

Forrester eCommerce

The 2023 Application Development Benchmarks, Europe report is now available. This document mirrors the global 2022 Application Development Benchmarks so that European tech execs can read both in conjunction and get an even better picture of application development costs and practices around the world.

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Say Goodbye to Third-Party Cookies: Market Research is Here

Retail TouchPoints

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is critical. Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data.

Marketing 239
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Top Takeaways From The Forrester Wave™: Public Cloud Development And Infrastructure Platforms In Europe, Q1 2023

Forrester eCommerce

The European vendors’ landscape for public cloud development and infrastructure platforms (PCDIPs) is dominated by hyperscalers.

Customer 195
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Tuesday Morning Receives $12.5M in New Debtor-in-Possession Financing

Retail TouchPoints

Off-price home goods retailer Tuesday Morning , which filed for bankruptcy in February 2023 , has received $12.5 million in debtor-in-possession (DIP) financing from 1903 Partners LLC together with its affiliates, Gordon Brothers. The additional funding brings Tuesday Morning’s DIP commitments to a total of $27 million. “After careful deliberation, we have determined that partnering with Gordon Brothers offers Tuesday Morning the best opportunity to save jobs, serve customers and maximize value

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H-E-B to Help Customers Connect with Local Home and Pet Service Providers

Retail TouchPoints

H-E-B is rolling out branded displays at more than 300 stores across Texas that will connect customers with service providers on the home management platform Thumbtack. The Thumbtack app helps homeowners manage their home with educational and planning tools and by enabling connections with local professionals. At the outset, the screens in H-E-B will help customers find access to local pet service providers for dog walking, grooming, pet sitting, training and more while they’re shopping.

Customer 224
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OpenCart vs WooCommerce (2023): Which is Best?

Ecommerce Platforms

The battle of OpenCart vs WooCommerce is a common one in the ecommerce landscape. Both of these tools offer an open-source solution for companies in search of a convenient way to start selling products and services online. As open-source platforms , OpenCart and WooCommerce both offer significantly more flexibility and freedoms than the majority of alternative store builders.

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Shein Raises $2B, Wish Adds More European Merchants as Temu Gains Ground

Retail TouchPoints

Shopping app Temu has been stealing the spotlight from fellow discount platforms Shein and Wish of late thanks to its meteoric rise in the U.S., but neither Shein nor Wish are ready to admit defeat. Shein is reportedly set to raise $2 billion in new funding this month, while Wish is continuing its attempts to win back consumers, most recently by opening its platform to more than 18,000 new European merchants.

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Best AI Content Writing Tools for 2023

Ecommerce Platforms

AI content isn’t just sweeping the world of copywriting. It’s sweeping the Internet. Artificial intelligence as a content creation tool is helping people without writing skills dominate SEO listings, avoid plagiarism, and create everything from product descriptions to landing pages with skill. And it’s a boon to many. Using AI generated content for long-form content doesn’t only save time, but it can help people who are otherwise unable to write fluently in another language, or optimize their wr

SEO 104
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Retailers Can Overcome the Password Fatigue and Tiny Screens that Plague Mobile Checkout

Retail TouchPoints

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. It’s true that confirming a purchase is the final step standing between an abandoned cart and a successful transaction, so it makes sense that it gets examined in isolation. Even so, retailers can benefit when they view checkout challenges in the context of shoppers’ full range of expectations.

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20 Best Print on Demand Store Examples (2023)

Ecommerce Platforms

Here, we’ve listed 20 of our favorite print-on-demand store examples to help fuel you with inspiration. So that hopefully, by the end of this round-up, you’ll have a better understanding of the ins and outs of what makes a successful print-on-demand store. So without further ado, let’s get started: What are the Best Print on Demand Stores in 2023? Pop Chart Pop Chart creates infographic print and scratch-off posters about various topics, from literature to animals, fashion to alcohol; this brand

Apparel 104
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Digital Marketing Career Guide: Tips and Strategies for Success

Digital Doughnut

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.

Marketing 128
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Squarespace vs Etsy: The Simple Guide for 2023

Ecommerce Platforms

The debate of Squarespace vs Etsy for online sellers can be a complex one. These are two very different tools for online sales, but they can both help you to grow rapidly online. Here’s your guide. It might seem like an odd matchup for an ecommerce selling showdown, but both of these tools represent excellent options for creative professionals. With both Etsy and Squarespace, you can build a “storefront” capable of generating sales for your new creative endeavours.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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#RICE23 Chair Announcement: Cathy Hackl Added As Metaverse And Next-Gen Fashion & Retail Chair

Retail TouchPoints

Fashion 240
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How to Fix Shopify Duplicate Content

Ecommerce Platforms

In this article, we explain how to fix Shopify duplicate content because, although much of your duplicate content may be purposeful, you want to get rid of the clutter that could hurt SEO rankings. Duplicate content: it can happen to almost anything, from blog posts to product URLs, and category pages to website tags. This is particularly true with ecommerce platforms like Shopify.

Shopify 104
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Seasonality Has More Impact on Marketing Than You Think

Digital Doughnut

Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the best opportunity for sales in winter as opposed to summer, but seasonality is far more complex than the four quarters of the year.

Marketing 107
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Wallester Business Review (2023): Is This Payment Solution for Your Business?

Ecommerce Platforms

Expense management for your business can be complicated and expensive if you're forced to issue cards from traditional banks. For example, the exchange rate might not be in your favor, and each card might come with account costs that can quickly add up. This is where an alternative payment solution like Wallester Business might come in handy. They're a virtual and physical VISA card issuer that aims to save you time and money.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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More shakeup at Gap Inc. as sales fall, losses mount

RetailDive

The apparel retailer said it’s close to naming a new CEO, but announced the exit of a few executives, including Athleta chief Mary Beth Laughton.

Apparel 100
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How to Retain Employees For 10+ Years with Alf Ruppert

FastSpring

Most CEOs don’t run the same company for over 15 years, but Alf Ruppert isn’t the typical tech founder. “I’m a bit closer to business owners from the 50s,” he admits — a time when he believes creating an enjoyable work environment was more highly valued. This perspective is why at least four employees have been with the company since the beginning. In 2006, founded iOSXpert — now the largest partner of the Mac-based CRM and project management software Daylite.

Books 78
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Ulta tops $10B in revenue as beauty stays resilient

RetailDive

The retailer saw double-digit growth across all major categories, with new brands and product innovation helping to increase sales in the fourth quarter.

Retail 88
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What is a Good Salary Expectation for Retail in the U.K

365 Retail

Salary is the ultimate goal of any person in the job world. Yes, you can consider the job world as an area to show your skills and professionalism and also leverage learning and flourishing. But you cannot count these in your salary. As an employee, your first and foremost priority is to get enough salary against your work abilities. However, we always think about a high salary structure without considering our skills or comparing them with others.

Retail 57
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Weekly Closeout: Adidas left with $1.3B in Yeezy shoes, Dick’s Sporting Goods, NCAA partner for March Madness

RetailDive

The activewear brand ended its relationship with Ye last October with lots of inventory, while Dick’s is the exclusive partner for the championship season.

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The Art of Upselling and Cross-Selling in E-Commerce

Ecommerce Guru

Upselling and cross-selling are powerful techniques that can increase your e-commerce sales and revenue. Upselling involves offering customers a higher-end […] The post The Art of Upselling and Cross-Selling in E-Commerce appeared first on Ecommerce Guru.

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Cuup enters brick and mortar with Bloomingdale’s partnership

RetailDive

The DTC lingerie brand is taking its first step into wholesale and bringing its fitting service to the 59th Street Flagship Store in New York City.

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How to Stop Unauthorized Sellers

ChannelAdvisor

You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty. So when unauthorized sellers creep in, it’s a bigger blow to your e-commerce program than just a couple sales here and there.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Roku sells TVs, soundbars exclusively at Best Buy

RetailDive

The electronics retailer's sales have declined amid an overall drop in the segment.

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How to Stop Unauthorized Sellers

ChannelAdvisor

You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty. So when unauthorized sellers creep in, it’s a bigger blow to your e-commerce program than just a couple sales here and there.

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Allbirds CFO exits as the brand pulls back on store openings

RetailDive

The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.

74
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U.S. added 311K jobs in February

RetailWire

The U.S. economy added a better-than-expected 311,000 jobs in February, according to the Bureau of Labor Statistics. The national unemployment rate ticked up to 3.6 percent. “The entire labor market is cooling off,” said Luke Tilley, chief economist at Wilmington Trust. “But it’s still incredibly tight. It’s just not as tight as it was in the middle of last year or in 2021.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.