Wed.Jun 05, 2019

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Govts: Think Broadly with your Tech-Driven Innovations Efforts

Forrester eCommerce

As government functional lead for digital, the Department of Internal Affairs (DIA) leads all-of-government market engagement for the New Zealand Government. They have used a co-designed model including a focus on inclusion; human-centered service design; and an ‘agile’ approach across Alpha and Beta phases, that disrupts the prior manual procurement model and is driving its […].

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How to Build an Email List from Scratch: 9 Proven Methods

Omnisend

ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights. So it’s obvious why a long email list is so desirable by ecommerce businesses nowadays. Deciding to build an email list is one thing, but actually seeing success can Read more The post How to Build an Email List from Scratch: 9 Proven Methods appeared first on Ecommerce Marketing Automation | Omnisend.

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FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance

GetElastic

With the increase of consumer online shopping and less cash payments, the importance for businesses to choose the right payment processing solution cannot be overemphasized. Before investing in any of the available payment processing solutions that promise to make it easy for customers to make online payments, it’s crucial to be familiar with the Payment Card Industry Data Security Standard (PCI DSS) compliance.

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Integrating SMS with On-Site Engagement

UpSellIt

Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number of advantages. It has the capacity to produce extremely high open rates, and offers a consistently strong ROI.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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8 Ways to Attract More Loyal Customers

FastSpring

Loyal customers are good for business. In fact, acquiring a new customer can cost 5x more than retaining an existing customer. Now the big question is, “How do we attract/create more loyal customers?” Besides having a fantastic product that people can’t get enough of, there are several things you can do to improve the customer experience and encourage customers to come back.

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Social Media Water Cooler: June 2019

ROI Revolution

Q3 is right around the corner! With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Facebook’s F8 Conference & FB5 Redesign. On April 30th, Facebook held their annual F8 conference with more than 5,000 developers, creators, and entrepreneurs coming together to discuss the recent technological advances and opportunities for th

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4 Ways To Improve Your Strategy For Cross Selling On eBay

Frooition

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue. What is cross selling and why do you need it on eBay? It’s easy to confuse cross-selling with up-selling.

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How Vendors Can Avoid Amazon Chargeback Fees [2019 Update]

CPC Strategy

NEW CHARGEBACK FOR VENDORS – Jump to the announcement From packaging problems to technical errors in transmitting Electronic Data Interchange (EDI), Amazon will. > Read More. The post How Vendors Can Avoid Amazon Chargeback Fees [2019 Update] appeared first on Retail Performance Marketing Blog - CPC Strategy.

EDI 56
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Magento Price Experimentation: What you Need to Know

Prisync

How many times have you visited a store online, looked at an item you really liked, only to find it’s well beyond what you’d be willing to pay. You end up looking a little like this… But then there are other times where something might seem very expensive to one person, but you think it’s.

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Episode 76 – Lessons from Shark Tank + Bootstrap Marketing with John Pinto of Boom.Boom

eCommerce Evolution

My buddy, Johnny Pinto, has a unique product, a unique story, and a unique approach to eCommerce growth. He’s the CEO and Co-Founder of Boom.Boom. Boom.Boom produces an essential oil based inhaler that refreshes and energizes you. These types of inhalers are super popular in South East Asia, and Boom.Boom is determined to make them popular in the US too.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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News Cart for June 5th

eCommerceFuel

Good afternoon, ECF-ers! Trustbusters appear to be gunning for the Silicon Valley tech giants. PayPal opened its e-commerce platform to small businesses, and Shopify stealthily scooped up Handshake. Speaking of Shopify, who pulled their hair out Sunday during the Google Cloud outage? We delve into these stories and more in the ECF News Cart for June 5, 2019.

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New Tech: What I Took Away From The American Graphene Summit

Forrester eCommerce

Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the […].

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Drip eCommerce CRM Review: Better CX Management (June 2019)

Ecommerce Platforms

Thinking of using a tool like Drip eCommerce CRM? The world of eCommerce is very competitive. By 2021, it should be worth about 4.8 trillion dollars. Getting ahead in an environment as cluttered as that one means knowing how to speak to your audience, and drive loyalty for your brand. If you want to stand out today, you need more than just an awesome website.

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Abandoned Cart Email Best Practices to Win Back Shoppers

SellBrite

Ecommerce is growing at breakneck speed as the online shopping experience becomes more seamless. With a few taps on a mobile device, shoppers can browse and buy just about anything. However, one aspect of ecommerce that lots of sellers still struggle with is the dreaded abandoned cart. Somehow, no matter how well your store’s set up to guide shoppers to buy, abandoned carts are simply unavoidable.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Can Retailers Navigate Trade Tensions With China And Mexico?

RTP blog

The potential for an all-out trade war with China and a brewing one with our North American neighbors has contributed to retailers’ uncertainty in 2019. Major retailers have pointed out that they are anticipating a negative impact from the expected 25% tariffs placed on roughly $300 billion of Chinese goods , which range from apparel and footwear to sporting goods and even agricultural products.