Mon.Aug 07, 2023

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Global ecommerce sales are projected to exceed $7 trillion by 2025. While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers.

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The Big Three Hyperscalers All Have Cloud-Native ZTNA Now

Forrester eCommerce

Zero Trust advocates have been on a campaign to #KillTheVPN for years, largely because VPNs provide too much (implicit) access and can become the entry point for malicious activity. The replacement technology is Zero Trust network access (ZTNA), and it is how most organizations are getting into Zero Trust today.

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Staples Partners with DoorDash to Offer Same-Day Delivery

Retail TouchPoints

Just in time for the back-to-school season, items from Staples are now available for same-day delivery via DoorDash. Nearly 1,000 Staples U.S. locations are participating, and deliveries are made in under one hour on average. Via the DoorDash Marketplace, customers can access Staples’ wide range of school supplies. Staples products also are available on the DashPass loyalty program that offers no-cost deliveries on eligible orders.

Supplies 232
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Growth Strategy In Action: Apple Plants New Seeds

Forrester eCommerce

Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. I’ve applied this lens to Apple’s latest earnings release to analyze the company’s growth strategy.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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OSHA Issues Amazon 6th Workplace Safety Citation This Year

Retail TouchPoints

The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has issued another citation to Amazon for exposing its workers to ergonomic hazards and failing to provide proper medical care, this time at its fulfillment center in Logan Township, N.J. This is the sixth time this year that OSHA has cited Amazon for workplace safety violations, and the department said it currently has 18 open federal inspections at Amazon locations in the U.S.

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Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Forrester eCommerce

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

B2B 195

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Is Redbubble Legit? A Full Review For Creators And Shoppers

My Wife Quit Her Job

RedBubble is a huge print on demand company that allows creators to upload their designs onto hundreds of products, like t-shirts, coffee mugs, phone cases, and more. But is RedBubble legit, and how does it work for creators and shoppers? Find out in this full Redbubble review. The post Is Redbubble Legit? A Full Review For Creators And Shoppers appeared first on MyWifeQuitHerJob.com.

eCommerce 214
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Amazon Expands Telehealth Access Services Nationwide

Retail TouchPoints

Continuing to expand its healthcare footprint, Amazon has made its Amazon Clinic telehealth offering available across the U.S. The service, which debuted in November 2022, now provides message-based consultations in 34 states and video visits nationwide. To get treatment, consumers can visit the Amazon Clinic web page or access it on the Amazon mobile app; compare response times and prices from multiple telehealth provider groups; complete an intake form; and connect with their chosen provider.

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Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

Forrester eCommerce

Findings of the State of Field Marketing Study, 2023 to be unpacked at upcoming EMEA and APAC B2B Summit events.

Marketing 195
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FASTR Frontend: The Accessibility Panel

Fastr

In this short video tutorial , you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

eCommerce 130
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Best 12 Amazon Seller Chrome Extensions: Boost Your eCommerce Success

Algopix

In the competitive world of Amazon selling, staying ahead of the game is crucial for success. As an Amazon seller, you need to optimize your listings, manage inventory efficiently, and keep track of your competitors to make informed business decisions. Thankfully, the power of Chrome extensions can simplify and supercharge your e-commerce journey. In this comprehensive guide, we’ll explore the best Amazon seller Chrome extensions that will empower you to achieve higher sales, better custom

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Fastr Frontend: The Accessibility Panel

Fastr

In this short video tutorial, you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

eCommerce 130
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Sleep.8 Launches First Outlet Store in Portugal

365 Retail

Sleep.8, a leading provider of high-quality sleep products, has announced the opening of its first outlet store in Portugal. Located at Rua António Martins Soares Leite, this outlet store marks a significant milestone for the brand as it introduces its unique concept to the Portuguese market. The Sleep.8 Outlet Store in Portugal presents an opportunity for customers to access reduced-price, unused stock from end-of-line and overproduction inventory.

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Enhancing Customer Journey in the Digital Era: Best Practices for 2023

Digital Doughnut

Customer experience is the key differentiating factor in this competitive marketplace. It is essential for brands to benchmark their customer experience periodically.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Meta vs. Amazon vs. TikTok: Building Your Cross-Channel Digital Strategy

ROI Revolution

Meta, Amazon, and TikTok are all strong ways to build sales in the digital world on their own – but finding an effective way to use them together can open the door for even more effective strategies. For businesses looking to grow in today’s ecommerce landscape, it’s important to utilize a combination of paid and retail media to: Reach a larger audience of shoppers Increase exposure to your brand Gain more opportunities for conversions Keep reading to uncover some actionable strategies tha

Channel 78
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‘We want all the brands the customer is used to’: How the Army & Air Force Exchange Service approaches retail

RetailDive

The Exchange, which is celebrating its 128th birthday, forges partnerships with retailers like Old Navy and The Home Depot — making for a loyal military customer base.

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How Wayfair is Using Generative AI

RIS News

Wayfair is experimenting with generative AI for retail and has at least four use cases already underway, according to Niraj Shah CEO, co-founder and co-chairman. Learn more.

Retail 83
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Seizing momentum, L.L. Bean expands store fleet, wholesale

RetailDive

The outdoor retailer will open two stores in New England and two in Canada, and is partnering with Dillard’s, Moosejaw and 10 independent shops.

Outdoor 94
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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RIS Software LeaderBoard Submissions are Open Until August 21

RIS News

Software vendors: the RIS Software LeaderBoard, an annual look at the industry's best solution providers based on customer satisfaction rankings from retail end users, is back for its 23rd year!

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Funko lays off 12% of workforce

RetailDive

The staff cuts affect 180 employees and come as the company, known for its pop-culture-inspired figures and collectibles, reported sales fell 24% in Q2.

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Instacart Builds Out E-Commerce Solutions for Retailers

RIS News

Instacart has introduced expanded functionalities to its suite of e-commerce solutions, simplifying the process for retailers to personalize their online stores and build out shoppable campaigns customized for holidays or other special events.

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The competitive advantage of early AI adoption for retailers

RetailDive

Tapping into the capabilities of AI and ML will soon become required just to achieve the status quo. All it takes is one competitor to set the bar.

Retail 85
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Surfer SEO Review 2023: A Comprehensive Look Into the On-Page SEO Tool

A Better Lemonade Stand

On-page SEO plays a crucial role in determining your website’s search engine rankings. With constantly changing algorithms, it’s essential to have a powerful tool that keeps up with the latest trends and provides actionable insights. That’s where Surfer SEO comes in. In this Surfer SEO review 2023, we’ll dive deep into this game-changing on-page optimization […] The post Surfer SEO Review 2023: A Comprehensive Look Into the On-Page SEO Tool appeared first on A Better Lemonade Stand.

SEO 62
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NRF launches digital risk, innovation center

RetailDive

Through the initiative, the trade organization will develop guidelines on key technology issues, including cybersecurity and digital fraud prevention.

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A Beginner’s Guide To Creating a Subscription Box Service

RIS News

In today’s economy, retailers cannot afford to let their industry’s notorious unpredictability continuously chip away at profit margins. Their success depends on their abilities to not only forecast demand but also stabilize their income in general, ideally with the help of a loyal customer base.

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Rally House opens 7 stores in one weekend

RetailDive

The family-owned sports and merchandise retailer says it now has more than 160 stores in 17 states.

Retail 95
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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CACI Data Highlights UK Spots Where Independent Businesses Flourish

365 Retail

CACI, the consumer and data solutions specialist, has conducted special research for Independent Retailer Month, revealing which UK locations have embraced independent retail the most since 2019. CACI have used their location intelligence platform, Centre Dynamics, to analyse a range of destinations such as city centres, shopping malls, and regional towns, highlighting shifts in provision and geographical trends for independents.

Leisure 52
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Retailers need to ‘competitively promote’ the rest of the year: report

RetailDive

Though consumers are still spending, a Numerator report suggests that they continue to search for markdowns.

Retail 85
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ASOS Media Group Partners with Rokt

365 Retail

Rokt has announced a new partnership with global online fashion retailer ASOS. The partnership will add to ASOS Media Group’s wider retail media programme, whose goal is to add value to ASOS customers with targeted content and offers across a global footprint of 15 territories including the UK, Europe, North America and Australia. ASOS Media Group has chosen to partner with Rokt for the machine learning and artificial intelligence optimization of offers post-purchase.

Fashion 52
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Unlocking the power of the creator economy

RetailDive

Discover the power of the creator economy and influencer marketing and how it’s shaping the future of marketing.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.