Tue.Sep 21, 2021

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How Zoosk implemented testing to optimize newsletter yield

Liveintent

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. After reviewing Zoosk’s LiveTag setup, the LiveIntent team found that Zoosk only allowed 300×250 creatives to serve in its email newsletters. Opportunities for optimization.

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