Tue.May 04, 2021

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Understanding Forrester’s POST Methodology for Building Your Personalization Program

Kibo

Forrester points out four points of focus: Create an interdepartmental project committee from various departments involved in the project to help set goals and timelines as well as evaluate project concerns such as privacy and technology assessments.

Channel 62
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Reducing Unsubscribe Rates like an Email Marketing Expert

UpSellIt

However, this approach is less respectful of the subscriber’s privacy and could clutter your email list with fake emails. Single opt-ins are a quicker and easier way to build a list as there are less actions that need to be taken in order to subscribe.

Marketing 133
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.